28/09/2026
I’ve been thinking about what “growing my work” actually means to me now.
I’ve been on social media since 2019. I’ve written content, made reels, spoken to camera, created free video courses on YouTube, ran a Facebook group challenge with weekly videos, created and taught a full course on Almentor, learned editing and content creation, and recorded my own audio readings.
I’ve done a lot in this space. I enjoyed parts of it. I was actually good at it.
But somewhere along the way, I realized I wanted to go deeper than creating content.
I wanted to create work.
I started writing books. I kept thinking, reading, researching and following questions that mattered to me.
And somewhere on my way to becoming something, I ended up becoming myself.
An idea grew into Gentle Emotional Engineering™. It entered my books, my research and became part of the foundation of been.
At some point, I stopped seeing separate projects.
I saw a body of work.
Of course I want a bigger audience. I believe deeply in what I’m building and that it could make a real difference in people’s lives.
But I’m no longer trying to solve only a visibility problem.
I’m trying to grow roots.
Reels, YouTube, content and social media can help more people see the tree. I know that, and I’ll probably keep using them.
But I’m asking a different question now:
How does a body of work become read, used, questioned, researched, referenced, developed or taught?
How does it grow beyond how often I personally show up and talk about it?
That requires time inside the work itself.
Time to write. To research. To think. To build.
I have enormous respect for content creators. Building an audience consistently is a real job.
It’s simply not the job I’m trying to build for myself.
Social media is one of my tools. It is not the root of my work.
I care about the leaves.
I would love more flowers.
But right now, I’m working on the roots.