23/09/2026
🚨 Latest Geez 🚨
The Liberian entertainment industry has talent. There’s no question about that.
We have artists who can sing, rappers who can rap, producers who can create, comedians who can make people laugh, content creators who can command attention, and personalities who can move an entire country.
But talent alone doesn’t build an industry. In my opinion, that’s where we still struggles.
We have too much potential but not enough structure. Too many talented people are trying to figure everything out on their own. Management is often weak, contracts and business arrangements are sometimes unclear, marketing is inconsistent, and many entertainers don’t have the financial support or professional teams needed to turn talent into sustainable careers.
Another problem is that we sometimes celebrate people only after they have already succeeded somewhere else. We can be quick to criticize our entertainers, but slow to invest in them, support them, pay them properly, or build systems around them. At the same time, I don’t think everything is bad.
The entertainment space has grown tremendously. Social media has changed the game. An artist or content creator doesn’t necessarily need a major label, television station, or international connection to get attention anymore. A single song, video, skit, or personality can reach hundreds of thousands of people from a phone.
The next level for LIB isn’t necessarily finding more talent. It’s learning how to turn the talent we already have into businesses.
We need stronger management. Better branding. Professional marketing. Serious event promotion. Better distribution. More collaboration between entertainers and businesses. More investment from Liberian companies. More international networking. And most importantly, entertainers need to start seeing themselves not only as artists, but as brands and businesses.
I also think entertainers have to take some responsibility. We can’t demand that people take the industry seriously while we don’t take our own careers seriously. Professionalism, consistency, accountability and long-term planning matter. The talent is here. The audience is here. The culture is here. What we’re still building is the structure.
And whoever figures out how to connect all of those pieces could help take Liberian entertainment to a completely different level.
