muse group asia

What an incredible day at Tourism Pahang KOM Genting Highlands 2025! 🚴‍♂️✨

On 3 September, cyclists from across Malaysia and beyond gathered for the first-ever amateur cycling race up Malaysia’s iconic highlands. From the rolling start in Bentong to the grueling climb to Resorts World Genting, riders pushed their limits against the legendary 2,457m ascent — and the atmosphere was electric from start to finish.

Organized by MUSE Group Asia, with Tourism Pahang as Title Sponsor, and proudly supported by Resorts World Genting as the Official Venue Partner, the event brought together passionate cyclists, supporters, and the local community for an unforgettable celebration of endurance and spirit.

A huge thank you to all the riders, partners, and fans who made this historic race possible. You turned Tourism Pahang KOM Genting Highlands into a day to remember!

What a day at the MONOPOLY Run Malaysia 2025!

On 2 August, the Elmina Lakeside Mall @ City of Elmina, Shah Alam transformed into a vibrant, life-sized MONOPOLY board as participants raced, strategized, and traded their way through an unforgettable adventure.

Organized by MUSE Group Asia, in collaboration with Fenix Nuvo, and proudly presented by Sime Darby Property, the event brought together families, friends, and game lovers for a day filled with energy, laughter, and friendly competition.

A huge thank you to everyone who took part! Your enthusiasm made the experience truly special.

MUSE Group Asia proudly presents KOM Genting Highlands 2025

This 3 September 2025, we’re bringing cyclists to the legendary slopes of Genting Highlands for Malaysia’s first-ever amateur cycling event on this iconic climb — a historic milestone for the local cycling scene.

We are honoured to be entrusted with this opportunity, a true testament to our experience in sports event management and our vision to elevate cycling in the region. At MUSE Group Asia, we are committed to creating positive, memorable experiences for every rider and setting the benchmark for amateur cycling events in Malaysia.

KOM Genting Highlands is more than a race — it’s a celebration of endurance, passion, and the power of community.

Let the mountain decide.
🚲 Register now at www.komgentinghighlands.com

Get ready to test your endurance and determination at 𝐊𝐎𝐌 𝐆𝐞𝐧𝐭𝐢𝐧𝐠 𝐇𝐢𝐠𝐡𝐥𝐚𝐧𝐝𝐬, happening this 𝟯 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 at the legendary Genting Highlands, Pahang! The challenging uphill of Genting Highlands is a demanding climb through one of Malaysia’s most iconic and scenic routes with 55KM distance with 2,547M ascent — one that marks a new chapter in amateur road cycling in Southeast Asia. The mountain awaits! Think you've got what it takes to be part of the first-ever amateur cycling event on Genting Highlands? ------------------------------- CATEGORIES 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗭𝗘𝗗 𝗘𝗹𝗶𝘁𝗲 𝗪𝗮𝘃𝗲 early bird tickets at RM 675 for cyclists who dare to claim the glory of the podium 𝗡𝗼𝗻-𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 early bird tickets at RM495 for cyclists who shall conquer Genting Highlands at their own rhythm ------------------------------- REGISTER TODAY www.komgentinghighlands.com #KOMGentingHighlands #KOMGentingHighlands2025

Don’t miss your chance to participate at Viper Challenge Johor, this 23–24 Aug 2025, proudly hosted by MUSE Group Asia.

Register now at viperchallenge.com

MUSE Group Asia, in collaboration with Fenix Nuvo, proudly presents The MONOPOLY Run Malaysia 2025!

Join us on 2 August 2025 at City of Elmina, Shah Alam, for a thrilling race inspired by the world’s favorite board game.

Roll the Dice! The MONOPOLY Run Malaysia 2025 is now open for registration! Be the first to sign up for the EXCLUSIVE EARLY BIRD —sign up now through the link below or check your email for the link. Claim your chance to own the streets of Elmina! 🎲🚦 📅 Date: 2 August 2025 📍 Location: City of Elmina, Shah Alam Sign up now - https://musegroup.asia/event/monopoly-run-2025/ #MONOPOLYRun #MONOPOLYRunMY #MONOPOLY #Hasbro

MUSE successfully hosted its inaugural L'Étape Melaka event on May 5, 2024, drawing 3,358 participants.

Anticipation is building for what lies ahead in the rest of 2024, and the incoming 2025!

Sending warm wishes for a joyful, secure, and flourishing Year of the Dragon to all our friends, supporters, and partners.

May the year ahead, 2024, bring us all greater kindness and prosperity.

Join the biggest cycling event as MUSE Group Asia proudly presents L'Étape Malaysia by Tour de France, debuting in Melaka in early 2024.

Now entering its third year, L'Étape Malaysia is set to reach new heights in 2024, promising a BIGGER and MORE THRILLING EXPERIENCE for all cycling enthusiasts!

Get ready for the ride of a lifetime. 🚲

Melaka, here we come! 🚴‍♂️ Our first stop for L'Étape Malaysia 2024: 𝐊𝐥𝐞𝐛𝐚𝐧𝐠, 𝐌𝐞𝐥𝐚𝐤𝐚, on 𝗠𝗮𝘆 𝟱𝘁𝗵, 𝟮𝟬𝟮𝟰 𝗣𝗨𝗕𝗟𝗜𝗖 𝗥𝗘𝗚𝗜𝗦𝗧𝗥𝗔𝗧𝗜𝗢𝗡 kicks off on December 17th, 2023 | 00.01 a.m. 𝗟'𝗘́𝘁𝗮𝗽𝗲 𝗥𝗶𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗿𝗼𝗱𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗶𝗻 𝟮𝟬𝟮𝟮 𝗮𝗻𝗱 𝟮𝟬𝟮𝟯: Check your emails on December 15th for an 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗥𝗘𝗚𝗜𝗦𝗧𝗥𝗔𝗧𝗜𝗢𝗡 perk. Secure the lowest registration fees, reserved just for you during the exclusive period from December 15-16! Follow us on: FB: L'Étape Malaysia by Tour de France IG: @letapemalaysia TikTok: @letapemalaysia Strava: https://www.strava.com/clubs/letapemalaysia #LEtapeMY2024 #LEtape #LEtapeMalaysia #LEtapeByTourDeFrance

Happy Malaysia Day!

The day is joyful as it marks the Malaysian Federation’s setup, and hence an event is launched every year to enhance the celebration of Malaysia Day.

May each day of Hijri 1445 come with love and peace, and bring you closer to Allah.

All of us at MUSE Group Asia wish you a year full of Allah’s blessings.

#2023