02/02/2021
Ok let me try and and name this write up..
I guess building or attracting customers should be the best name or You can give it your own name...
let's begin
starting a new business or brand could be so crowding when it comes to getting to the right prospective customers.. especially in B2c module .. ( Business To Consumer's)
We will talk about 3 important thing that I have done randomly to grow my client based network mostly for local based vendors..
first we will look at
native advertisment
Online presence
Customer value journey
Native ads:
What Is Native Advertising? Simply put, native advertising is paid content. Articles, infographics, videos, ... using native ads to boost your business and create more values for your businessm and building clinets/customer Base.
Tool in Native Advertisement
making use of flyer's/ Banners/ Brochures to sell your business stories..
video's and audiobook is another great tool for reaching Into your audience mind by compelling them with a sound that there will make them remember your Brand anytime there hear it. ( TVs , Radio station, Audiobook, podcast, audio streams and Digital TVs)
Bulk SMS - with the right platform. you can put your business in front of properctive audience that will inture become Royal Customers..
when thinking of conquerring your business environment regardless of what Type of Business you do.. Native Advertisement is a great way to begin.. another important thing is building Business strategy that correspond to your nature of business.
ONLINE PRESENCE..
Doing business in our today's world demands your business to be online to Gain More impression. no matter the type of Brand or business you run.. think online as a great resource to Gain more relevance and drive more sales to your business.
You may Ask what is ONLINE PRESENCE
An online presence is becoming increasingly important as more businesses and consumers move their focus online
An online presence can be defined by how easy it is to find a brand or company online. It's important for building your brand's reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.
How to Improve Your Online Presence
Build an email list
Master SEO
Create value
Be active online
Analyze your results
Adopt new forums
Have a social media presence
Make a website
Produce content
Personify your brand
Experiment with online advertising
Research influencer marketing
Be competitive
Develop relationships
Show up where your audience is
Automate your process
CUSTOMER VALUE JOURNEY
This is where digital marketing begins and ends...
With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers.
This Journey is the process every prospect goes through to become a new customer.
It’s how strangers become buyers and, eventually, raving fans of your business.
The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion.
Now let's walk through the 8-step process of crafting your digital marketing strategy with brife explaination:
Step 1: Awareness
Before someone can buy from you, they have to realize you exist—right?
Well, that’s Step 1 in the Customer Value Journey.
This step is pretty self-explanatory: It’s where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer.
The same thing is true of your Business/ Brand / company.
Step 2: Engagement
Your prospect is now aware of you—they know who you are—but you're still in the early stages of a relationship with them. They don’t yet know you, like you, or trust you.
So the next step is to start developing relationship with your prospect.
Step 2, Engagement, is where you start conversing with your prospects. You engage them through some form of content that provides entertainment, information, or both.
Engagement is something that must continue throughout the Customer Journey. It's not something you do once and move on.
Step 3: Subscribe
At this point, your prospect knows who you are and has engaged with you in some way or another.
However, if you failed to get that person’s contact information, odds are high you’ll never hear from them again.
Why?
Because people today are inundated with marketing and content, creating a scarcity of attention. Just because someone reads one of your blog posts today does NOT mean they'll remember to revisit your site in the future.
Instead, you need to get that person to progress to Step 3 in the Value Journey, which is to subscribe.
Here, the person gives you their contact information and, in doing so, grants you permission to contact them again in the future
Step 4: Convert
If the subscribers you gain in Step 3 of the journey remain engaged, some of them will be ready to increase their level of commitment. They like the information you share and have begun to trust you, so they're ready to invest in one of two ways: either with time or money.
This is a critical stage in the Customer Journey and one that frustrates many business owners. The key to success in this stage is to employ what we call "entry-point offers." These offers are designed to give the new prospect tremendous value without forcing them to put too much "skin in the game."
Step 5: Excite
At this point, your new customer has had a transaction with you. A small transaction, sure, but a transaction nonetheless.
Your job now is to make sure the transaction is a good one, that the excitement of the purchase develops into good will and trust.
The reason for this is simple: if the person doesn’t get value from this transaction, they won’t move on to the next stage and purchase more expensive things from you
Step 6: Ascend
At this stage of the Value Journey, you’ve sunk time, money, and resources into acquiring leads and customers and making sure they get value from doing business with you.
It's entirely possible that, until this stage, you have yet to turn a profit. In fact, if you're in a competitive market (and who isn't?) you may be losing money on the front end of this process to acquire customers.
That's perfectly acceptable, and here's why:
You're investing in your future profits.
Always remember that it costs more to acquire a new customer than to sell to an existing one. That first sales isn't about profits. It's about converting a prospect to a customer, so you can begin a long (and profitable) customer relationship.
Buying customers on the front end is just shrewd business, but only if you can monetize those customers on the back end.
The Ascend stage of the Value Journey is where your customer will be ready to buy more and more often. If your business has a core offer, this is the place to make that offer. Then once your customer purchases that core offer, it's time to present them with other relevant offers.
Step 7: Advocate
You now have a happy customer who has made several profitable purchases from you. The next stage in the Value Journey is to create marketing that encourages your most loyal customers to advocate for your business.
An advocate is someone who speaks positively about your brand.
An advocate is what you might call a "passive promoter." They won’t necessarily promote your business in an active way, but when asked about you, they will respond favorably
Step 8: Promote
Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products, and services.
In some cases, the promoter simply had a great experience with your company and wants to share their story with friends and family. In other cases, they promote because you've created an incentive for them to do so.
This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they're much more likely to become customers themselves.
Let's End it here for Now
NOTE - I WOULD HAVE EXPLAIN THIS PROCESS FOR MORE IN-DEPTH UNDERSTANDING. BUT FOR THE SAKE OF READING HABIT- YOU CAN SUSCRIBE TO IMADEHUB_, CONSULTS BUSINESS GROWTH MENTORSHIP BOX. WHERE YOU RECEIVE WEEKLY TIPS ON HOW TO GROW YOUR BRAND.
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