20/07/2026
Two new shirts. Both 100% natural. Fabric, buttons, thread. Nothing synthetic, nothing unnecessary.
The Cotton Linen Shirt has buttons all the way down and a mandarin collar. Men get a chest pocket, women get side slits at the hem. Classic enough for work, relaxed enough that you won't regret it when the day takes a turn.
The Cotton Linen Grandpa is a pullover with roots in Norwegian farming. Long opening at the front, but not all the way down. No pockets, but a side slit. It's not afraid of hard work - but looks just as good when you're not doing any. Worth mentioning: this one is unisex. Women: size down one.
Both are 80% cotton, 20% linen. Enough linen to make the fabric stronger and give it a bit of character. Little enough that you won't need to pack an iron. 😌
Works with shorts in July and under a sweater in September. That's the whole point. 🫡
And of course: Both come with one free repair 💪
The Cotton Linen Grandpa: https://www.northernplayground.no/nb/shop/the-cotton-linen-grandpa
The Cotton Linen Shirt: https://www.northernplayground.no/nb/shop/the-cotton-linen-shirt
Both shirts are available in our Grünerløkka store on Wednesday 😎
BUY LESS. PLAY MORE.
05/07/2026
As a tourist in Oslo, you have choices. Head to Karl Johan and you can expect selfie sticks, souvenirs, and people following the person in front of them. But go where the current doesn't flow, and you'll end up at Grünerløkka, where the vibe is the exact opposite.
Here you'll find small shops and charming street life. You'll also find Idunn, Kasia, Johan and Axel in our store this summer. They're enthusiastic, friendly, and know a thing or two about clothes that last. Store manager Adrian and repair specialist Mina are on well-deserved summer holidays, so you won't be seeing them 😉
Sun and warm weather? We've got ice cream from Oslo and soft drinks from Oslo. We're fans of local treats. Not generic multinational-corporation p**s. (Was that unnecessarily harsh?)
Either way: we're keeping the store open all of July, Sundays included. The address is Korsgata 24, but the entrance is from Markveien.
Opening hours:
Weekdays 11-18
Saturdays 11-18
Sundays 12-17
Happy summer to everyone ☀️ Hope to see you at Løkka!
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28/06/2026
We're sorry. This post is about summer and wool clothing.
Or rather, sorry if this is the 17th post you've seen about how amazing wool is in summer.
This time of year, everyone who sells wool sends out content about how amazing wool is in summer.
And honestly, it's a little annoying.
The problem is that it's true.
All the clichés are true.
That your T-shirt still smells perfectly fine after several days on the trail? True.
That it feels cool and comfortable when the sun is blazing? True. (Especially ours, with a touch of silk.)
That it keeps you warm when the sea breeze rolls in at ten o'clock in the evening? Also true.
It's almost irritating how well it works.
So if you've never tried summer wool, this is a pretty good time to find out what all the fuss is about.
And if you already have, you'll understand why we're talking about it.
Not convinced? Hit the link: https://www.northernplayground.no/nb/eie-mindre/sommer-og-ull
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25/06/2026
An anorak is simple.
You bring it when you need it.
In the mountains.
By the sea.
In the city.
When the wind picks up.
When the weather changes.
It's lightweight.
It packs into itself.
It's classic.
Made from Ventile cotton.
Breathable.
Built to last.
And it only gets better with age.
Now back in stock.
And available in a beautiful new shade of red.
Find it in our store in Grünerløkka., og visit: https://www.northernplayground.no/nb/shop/the-anorak
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21/06/2026
BACK IN STOCK – JUST IN TIME
The Shorts have had a habit of disappearing quickly.
Maybe because they’re made from 100% cotton, get better with age, have actually useful pockets, smart reinforcements, and free repairs?
Not sure.
What we do know:
They're awesome.
They’re back.
For everyone.
And now also available in a new women’s colour: Slate Blue.
Ready for apple stealing, tent trips, summer evenings, and whatever adventures the season brings.
Catch yours today here:
https://www.northernplayground.no/nb/shop/the-shorts
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18/06/2026
We’ve literally gone back to our roots and given Nature a seat on our board.
On June 3rd, we became the first company in the Nordics, and one of the first in the world, to appoint Nature as a formal board member.
Representing Nature is Karoline Andaur, Secretary General of World Wide Fund for Nature (WWF), with the same rights and responsibilities as every other board member. That means Nature now has both a voice and a vote.
Because if we genuinely believe we need to take better care of nature and biodiversity, then Nature should have real influence – not just a place in our sustainability reports.
Want to know how this works in practice – and why we’re doing it? Hit the link: https://www.northernplayground.no/nb/om-oss/naturen-i-styret
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14/06/2026
We have an amazing product. One that keeps you warm when it's cold, cool when it's hot, and works just as well on late summer evenings as it does on cold winter days.
And yet, we've hardly talked about it. We wanted to start telling people more about it, but we weren't quite sure how.
Then we looked at the photos we had of this amazing product. And honestly? They were a bit mediocre. Some are good. Some were taken in the mountains by Jo and Magnus, the founders who started the company. And then we have some studio shots of the wonderful Julie.
But the male model who was supposed to come to the photoshoot got sick. So Adrian from the shop stepped in with just four hours' notice. On top of that, we brought the wrong size for him, so the result was... perfectly okay.
As a result, many of the photos just look a little... well, off. We're a bit embarrassed by them. We don't have time to take new ones, and we don't want to use AI.
But we do want to tell the world about this amazing product. So we're just going to say it as it is. We're a little embarrassed by the photos. And we're probably still a startup that doesn't quite get everything right.
So take a look at the photos of Jo and Magnus. Of Thomas, a friend of Jo's who helped out on one of the photoshoots. And of Ida and Julie, who are friends of ours.
In some of the photos, the garments fit perfectly. In others, not quite as well.
But that's how it is.
It's real.
And the product is amazing.
OK?
Check it out:
https://www.northernplayground.no/nb/shop/the-cotton-camel-longsleeve
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07/06/2026
Who made your jersey?
Most supporter jerseys tell you which team you're cheering for. And who's the sponsor.
Very few tell you who actually made them.
The Play More Jersey is made from 100% GOTS-certified organic cotton, sewn by Lúcia and her colleagues in Portugal, under fair working conditions and with full transparency.
Not exactly standard practice in the supporter merchandise industry.
But then again, that's exactly one of the reasons we, together with We Play Green, created The Play More Jersey 😎
Read more here: https://www.northernplayground.no/nb/aktivisme/the-play-more-jersey
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25/06/2026
21/06/2026
18/06/2026
14/06/2026
07/06/2026