Cover Athletes

Built to perform together 🤝

The Cover Core Cover + Jockstrap were engineered as one complete protective system.

Designed for fast, easy setup, you can get protected in seconds and stay focused on the game ahead.

Delivering a locked-in fit, lightweight comfort, and elite-level protection without the bulk.

Trusted by athletes who expect more from their gear, the Cover system is redefining what modern protection should feel like.

🏏 Premium comfort
⚡ Performance-first design
🛡️ Protection that moves with you

www.coverathletes.com/products/core-cover-jockstrap

Last week the team got along to Icehouse Ignite, where • Grant Elliott shared the story behind Cover.

From the original insight through to product development, and the thinking that’s shaped it along the way.

He also spoke to the parallels between high-performance sport and building a business - resilience, teamwork, preparation, and decision-making under pressure.

Across the day, it was great to hear about the level of innovation coming out of New Zealand and the ambition behind Kiwi entrepreneurs performing on the world stage.

A few cricket balls may have also made their way into the crowd!

A big thank you to the Icehouse team for putting on a great event, and to everyone who contributed across the day. We’ll be back.

From cricket to hockey, the feedback keeps coming in 🏏🏑

Players across codes are telling us the same thing - Cover is comfortable to wear, easy to move in, and most importantly, does its job when it matters most.

Whether it’s fielding in close or defending penalty corners, confidence in your protection changes the way you play.

Lightweight, secure, and built for the realities of modern sport.
https://coverathletes.com/

From club grounds to the international stage 🏏

The feedback is consistent.

Protection that actually feels good to wear.

Built for comfort. Engineered for confidence.

Welcome to the new standard.

www.coverathletes.com

Players across the Tasman are already using and loving Cover 🇦🇺

We’re excited to now be shipping to Australia, with more announcements to come.

Stay tuned. Get yours.

https://coverathletes.com/products/core-cover-jockstra

A great day out, for a better cause 🏏

We were proud to partner with Movember and The Alternative Commentary Collective for this year’s Battle of the Balls.

Good cricket, plenty of laughs and a chance to put a spotlight on testicular cancer and men’s health - the kind of conversations that don’t happen often enough.

A reminder of what sport does best: bringing people together and giving those conversations a place to start.

Congrats to the Movember New Zealand XI, who took home the Cover Cup 🏆

A big thanks to everyone who made the day happen, we’ll be back next year.

Designed for comfort and built for impact 🏏

That’s what we keep hearing from players at all levels using our products, get yours now:
www.coverathletes.com