Smith Optics NZ

Winter missions don’t wait for perfect conditions ❄️🚴‍♂️

The Smith Pursuit is built for riders chasing it all season long — long road kilometres, cold air, and those early starts where the frost is still on the roadside.

Lightweight, aero, and dialled for performance when winter tries to slow things down. Because the best rides aren’t always the easiest ones.

Keep the pace. Keep the focus. Pursue your thrill.

Chilly winter mornings hit different when you’re geared up right ❄️🏔️

The Smith Bobcat is built for those early missions — from first light starts to full-send days in the hills. Lightweight feel, full coverage, and ChromaPop™ clarity so you can read the terrain even when the light is low and the air is cold.

When winter’s still waking up, you’re already out there getting after it.

Rain on the road. Lights in the distance. Winter miles in full swing 🌧️🚴‍♂️

When the weather turns, the ride doesn’t stop — it just gets real.

The Smith Network helmet brings all-day comfort and protection with a clean, road-ready fit, while the Wildcat sunglasses keep vision sharp when the rain starts to fall and the light gets flat.

Built for winter road rides where grit matters more than conditions.

Stay seen. Stay clear. Keep turning pedals.

Eyes on the trail, plus a co-pilot you can trust 🐾🚵

The Smith Syncline is built for big MTB days — wide coverage, ChromaPop™ lens tech for boosted contrast and natural colour, and a goggle-like fit that stays locked in when the trail gets rowdy.

Built-in ventilation keeps your view clear on the climbs, while the integrated frame bumper plays nice with your helmet so nothing distracts from the ride.

And if there’s a dog in the mix? Even better. Extra stoke guaranteed.

Eyes up. Trail on. Stoke high. 🚵💨

The Smith Syncline is built for riders chasing flow trails, rough lines, and big days on the bike. Goggle-inspired coverage gives you confidence when speeds pick up, while ChromaPop™ lens technology boosts contrast and natural colour so you can read the trail ahead and pick your line with precision.

Built-in ventilation keeps your vision clear on the climbs, and an integrated frame bumper keeps things quiet when the trail gets rowdy.

Less distractions. More riding.

Cold air. Hot coffee. Winter missions loading. ☕❄️

The slower moments hit different this time of year. Early light, chilly mornings, and a brew in hand before heading off on whatever the day has in store.

The Lowdown — built for everyday wear, coffee runs, road trips, and the adventures that start before most people are out of bed.

Winter mornings done right.

Canterbury roads. Early starts. Big miles. 🚴‍♀️💨

From rolling country roads to long days chasing lines through the South Island, is keeping things dialled with the Smith Defy sunglasses and Trace MIPS helmet.

Coverage when it counts. Airflow for the climbs. Confidence for every descent.

Built for road riders chasing winter kms and sunrise missions across Canterbury.

Chiller mornings. Longer shadows. Winter fishing missions are on the way 🎣❄️

When the temps drop and the water clears up, good optics matter. The go-to? Guide’s Choice with ChromaPop™ Polarized Blue Mirror lenses — cutting glare, boosting detail, and helping you spot what’s happening below the surface.

Winter’s coming. Get your fishing kit dialled.

Out on the ocean with , the Smith Embark is doing exactly what it was built for. Polarised clarity to cut through glare, lightweight comfort for long days, and protection that doesn’t quit when the weather turns

Cloudy doesn’t mean easy. This is where the right gear matters most

The Smith Wildcat brings full coverage protection with the versatility to move from trail to road to whatever comes next.

Bold frame, secure fit, and optics that stay sharp when the light keeps changing.

For riders who want one pair that can handle it all.