10/10/2026
For decades, Metro Manila has been the center of professional sporting events, but lately, pro leagues are struggling to pack their venues.
Meanwhile, the newly opened SM Seaside Arena in Cebu just drew over 10,000 fans for the opening of EASL, an international league (take note, it's not even based in the Philippines), and then days later, pulled a massive 19,000+ crowd for the Premier Volleyball League (PVL) opener.
Even the PBA which many considers the top basketball league in the country struggles to fill seats unless well-known teams like Ginebra or San Miguel are playing.
People on social media blame ticket prices or the convenience of livestreaming, but even the free-to-watch MPBL deals with a lukewarm attendance unless fan-favorite teams like Abra, Caloocan and the likes are playing at their respective hometown courts.
So why does the southern fanbase seem better in terms of patronage? Our curiosity has led us to research and it came down to a mix of regional pride, entertainment habits, and simple economics.
First: In Manila, pro games happen throughout the week, so it is easy to say, "I'll just watch next time." In South, top-tier professional leagues rarely bring their full production to town. When leagues like the EASL or PVL comes to them, it is treated as a rare, massive event and the athletes are welcomed like rockstars. It stops being just a game and becomes a regional milestone that people do not want to miss.
Second:The entertainment overload. Metro Manila is completely oversaturated. On any given weekend, fans are choosing between concerts, endless mall events, or school/college games like the UAAP or NCAA. Southern fans are hungrier for top-tier live entertainment, so a big game easily grabs the region's undivided attention.
Third: Southern fans do not just cheer for the team's corporate name or business brands—they fiercely defend their home court and support a particular homegrown talent. When local athletes or regional teams play on their homecourts, the community rallies with an intensity that Manila franchises just cannot replicate.
With new modern sports infrastructures appearing in the south, combined with the culture and passion of fans in their region, it will not take long before they overtake Metro Manila in terms of sports fanbase, and the corporate sponsorships along with it.
And that is a proud thing to have.