25/05/2026
OK lovelies. Quick update from SB HQ ahead of our return to the shop being in full production mode.
I took a much needed break away from the shop this month to fill my cup.
I did exactly what I’ve been preaching for you all to do. I stepped back, I reset, and I realigned in order to allow my cup to refill. This brought me so much… I cannot express how much I’ve learned, what I gained creatively and what has bubbled up during this time.
To honour this moment, the shop will remain shut until 1st June. Thank you to everyone who has supported us, believe in the ethos and are ready for something new from us. It’s coming…
But first we play 🍑🍑🍑
***ynation
29/01/2026
POV: lost my phone, casually in my bush…JK, found it 😉🍑
***ynation
14/01/2026
All smiles and balanced serotonin.
Get some 🌸
30/12/2025
So it begins… .joy wearing our long awaited and soon to be released SB SWIM Collection.
You know we couldn’t just release the line, without something major!! Get in touch if are in London - we need fit models.
Is this photo, Joy is at @180.studios post infrared spa, steam and cold plunge - part of her weekly wellness routine promoting skin health, collagen production and keeping that b***y tight!!
Subscribe to our wellness weeklies for the how too, no Soho House membership? No worries, she’ll show you how to create your own spa experience at home 💋
Watch this space 🍑🍑🍑
***y
29/11/2025
We know what you want… get them before they go 😎
wearing our signature script necklace, gold plated.
Live on the site now.
***ynation
28/09/2025
Love our Northern Gyals!
Making rinks great again with Skaterb***y hero b***y shorts and our newest metallic range on
Which style to you prefer?