WPO - World Packaging Organisation

has released seven new Best Practice case studies, highlighting award-winning packaging innovations in Sustainability, Save Food and Accessible Packaging Design.

The new cases feature solutions from Hungary, Australia, Japan and South Korea, showcasing how packaging can help reduce waste, improve accessibility and support circularity.

They were presented by WPO Vice President Sustainability & Save Food, , during the working group meeting at .next .

Explore the case studies on https://worldpackaging.org/resources/46/

WPO in action at ProPak MENA

Vice President of Marketing, , is welcoming visitors at the WPO booth, located at H1 A44, during ProPak MENA.

Alongside other WPO members from around the world, Soha is also participating in a series of parallel events taking place throughout the exhibition.

Visit us until June 4 at this dynamic trade show, which serves as a unique platform bringing together industry leaders, technology providers, and decision-makers from across the region to explore the latest innovations, market trends, and business opportunities.

is proud to support its member, AIOPPN (Advanced Institute of Packaging Professionals Nigeria), in the 7-days “Executive packaging masterclass: innovating for sustainability in Packaging” (June 14–21 – Lagos).

The program will feature international experts, including WPO Ambassador and (.institute.of.packaging , also a WPO member), covering topics such as e-commerce packaging, food safety, smart and sustainable packaging, export standards, entrepreneurship, and business development.

Participants will also have the opportunity to visit local manufacturing facilities and gain practical industry insights.

Driving packaging innovation for a more sustainable future

is proud to support its member, AIOPPN (Advanced Institute of Packaging Professionals Nigeria), in the 7-days “Executive packaging masterclass: innovating for sustainability in Packaging” (June 14–21 – Lagos).

The program will feature international experts, including WPO Ambassador and (.institute.of.packaging , also a WPO member), covering topics such as e-commerce packaging, food safety, smart and sustainable packaging, export standards, entrepreneurship, and business development.

Participants will also have the opportunity to visit local manufacturing facilities and gain practical industry insights.

Visit at !

The future of packaging, processing and food innovation in the Middle East and Africa starts this week and WPO will be there, represented by its Vice President for Marketing, .

The show is a unique platform that brings together industry leaders, technology providers and decision-makers from across the region to explore the latest innovations, market trends and business opportunities shaping the future of food, beverage and consumer goods manufacturing.

📍 Egypt International Exhibition Centre (EIEC)

📅 2–4 June 2026

A very special #ᴛʙᴛ

Trade shows like .next are known for innovation, trends and networking, but behind the scenes, media engagement is equally important. The show accredited 943 journalists from 48 countries.

During the event, President gave several interviews to specialized trade media and also attended the 50th anniversary celebration of IPPO, the organization that brings together packaging journalists from around the world.

Behind every published article, interview or recorded program, there is strong work involving PR, story pitching, scheduling and content coordination, and every result is worth the effort.

WPO thanks all journalists and media outlets covering the packaging industry. Specialized journalism plays a key role in transforming technical knowledge into global market intelligence and in accelerating the evolution of our industry.

The future of packaging is being shaped by sustainability, digitalisation, transparency and changing consumer expectations.

Join the webinar “Top packaging trends 2026 – How can brands thrive in a fast-changing market?”, organized by Packaging Insights and Innova Market Insights.

, VP for Sustainability & Save Food, will represent in a discussion about:

✔️circular economy demands;
✔️smarter packaging technologies;
✔️sustainable materials;
✔️digital transformation;
✔️consumer-centric innovation.

Register through the link: https://packaginginsights.brandlive.com/Top-Packaging-Trends-2026-How-Can-Brands-Thrive-In-A-Fast-Changing-Market/en/registration

Are you ready for the future?

Asia is becoming a global hub for packaging innovation, automation and sustainability and ProPak Asia 2026 will bring these discussions to the center of the industry.

Join the Session: ‘Packaging for the Future’ with the President , VP Marketing , VP Sustainability & Save Food and General Secretary to explore:

➡️ sustainable packaging trends;
➡️ European packaging regulations;
➡️ food protection & waste reduction;
➡️ the future of circular packaging systems.

Packaging sustainability is becoming a global industrial strategy

WPO President, , is proud to announce that from July 14–16, CONVERGE 2026 will bring together industry leaders, policymakers and sustainability experts at the United Nations Headquarters, in Vienna, to discuss regulation, recovery systems, innovation and circular packaging strategies shaping the future of packaging worldwide.

The event is organized by GreenBlue in collaboration with and .

Register by June 29 at www.greenblueevents.org.

Use the code WPO_CONVERGE and save US$100 on the registration fee.