Just Point It

Just Point It

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Skiing, rafting, mountain biking, hiking, climbing, wake boarding, snow boarding, skate boarding, ...whatever it is that you love to do...JUST POINT IT!!

04/01/2026

Who’s going to Wolf Creek?

02/14/2026
02/14/2026

Come out for Apre

Photos from Just Point It's post 02/07/2026
New Mexico Ski Company Measures Success in Lifestyle, Not Scale - The Paper. 02/02/2026

A cool article in The Paper from ABQ on JPI and our back story
Thanks Jesse Jones ❄️❄️💯

New Mexico Ski Company Measures Success in Lifestyle, Not Scale - The Paper. One of New Mexico’s only homegrown ski and snowboard companies builds 100 pairs a year. Designed for the punishing terrain of the Sangre de Cristo Mountains and finished with art from local artists, co-owner Ted Wolff plans to keep it that way. Approaching its 10th year, Just Point It (JPI) occupi...

01/27/2026

When the mountain is your playground.

01/07/2026

Whaaaa

12/20/2025

Pup

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Albuquerque, NM