I Had To Know

This is what IHTK ethos is all about. If this resonates with you, let me know what challenge you’re taking on next!

Myself, I look forward to doing a “last man standing” ruck race here in about a week.

https://www.bikesignup.com/Race/AK/Palmer/WinterHourglassRunRuck

Hello World! My name is Josh.

I enjoy occasionally taking on physical challenges that often make others say “why would you do that??!”

Over the years, this has come to include a yearly Goggins challenge (You run 4 miles every 4 hours for 48 hours nonstop.) with my friends.

I’ve run a half marathon with my wife.

I’ve sat on a rower for 11+ hours when a buddy and I attempted (and succeeded!) to do 100k meters in one sitting. He managed to do it on a Ski Erg.

I enjoy weightlifting and pushing myself in the gym, you get the idea. Over the last couple years I’ve had an idea for a brand centered around this “I Had to Know” idea and now it’s finally here.

If any of this resonated with you or if anyone you know does crazy s**t that makes you say “why would you do that?”, you’re in the right place.

Here’s to 2026 and finding out what you’re capable of!

This brand is for you.

I Had To Know – For the Ones Who Had to Try "Why would you do that?" Gear for those who need to know if they could. Purpose-driven, minimalist apparel for those who choose the hard path, just to see if it can be done.