B. Shane Long - Author & Transformation Strategist

If you have worked with 𝗨𝗦𝗕 𝗶𝗻 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗔𝗩 𝗽𝗿𝗼𝗷𝗲𝗰𝘁, you already know. 𝗜𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹.

Mike McIntyre, Brian Studwell, and I will be at 𝗜𝗻𝗳𝗼𝗖𝗼𝗺𝗺 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗟𝗮𝘀 𝗩𝗲𝗴𝗮𝘀, breaking down the chaos. We are going to talk about why USB causes so many headaches and how to fix it. No theory. Real-world tools and strategies you can use right away.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
1. How to decode USB compatibility issues on the fly.
2. How to avoid the common pitfalls that trip up most integrators.
3. How to design systems that actually work the first time.

The session is called "𝘛𝘩𝘦 𝘕𝘰𝘯 𝘜𝘯𝘪𝘷𝘦𝘳𝘴𝘢𝘭 𝘚𝘦𝘳𝘪𝘢𝘭 𝘉𝘶𝘴: 𝘜𝘯𝘵𝘢𝘯𝘨𝘭𝘪𝘯𝘨 𝘜𝘚𝘉 𝘧𝘰𝘳 𝘈𝘝 𝘐𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯" (ES74).

𝗧𝘄𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗼:
➡️ If you haven't registered for InfoComm yet, grab your pass here: https://www.infocommshow.org/
➡️ If you already have your pass, log in and add this session to your personal planner right now:
https://www.infocommshow.org/2026-sessions/the-non-universal-serial-bus-untangling-usb-for-av-integration

Show up early on Thursday, June 18, in Room W230 to get a seat. You will also earn 1.5 CTS credits.

See you there.

In 24 hours, the 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 begins.

You’re not buying a PDF or a video library. Not another resource that collects digital dust.

This is a 𝗹𝗶𝘃𝗲, 𝗴𝘂𝗶𝗱𝗲𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀:
- A small group of people who will know your objectives
- A framework that has helped leaders move from survival mode to intentional growth
- Six Wednesdays of focused work on your own Life Charter and 90-day plan

Real growth happens when everyone gets feedback. That's why the group stays small.

𝗜𝗳 𝘆𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗵𝗼𝗽𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 – 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗶𝘁.

Tomorrow at 8 PM ET, we begin.

🔗 Register here: https://bshanelong.com/services/masterminds/

I learned a simple rule from a wise mentor: 𝙒𝙚𝙞𝙜𝙝𝙩 = 𝙒𝙖𝙞𝙩.

𝗧𝗵𝗲 𝗵𝗲𝗮𝘃𝗶𝗲𝗿 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 – financially, relationally, or professionally – 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴𝗲𝗿 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗮𝗶𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗮𝘆𝗶𝗻𝗴 𝘆𝗲𝘀.

Apply that to a new car, a major investment, or a career change. 𝗜𝘁 𝘀𝗮𝘃𝗲𝘀 𝘆𝗼𝘂 𝗳𝗿𝗼𝗺 𝗶𝗺𝗽𝘂𝗹𝘀𝗶𝘃𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻’𝘁 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀.

Now apply it to the mastermind. You’ve seen the posts. You’ve read about the framework. You’ve had time to think.

If you’re still considering it, ask yourself: 𝘿𝙤𝙚𝙨 𝙩𝙝𝙞𝙨 𝙖𝙡𝙞𝙜𝙣 𝙬𝙞𝙩𝙝 𝙬𝙝𝙖𝙩 𝙄 𝙩𝙧𝙪𝙡𝙮 𝙫𝙖𝙡𝙪𝙚? 𝙒𝙞𝙡𝙡 𝙞𝙩 𝙝𝙚𝙡𝙥 𝙢𝙚 𝙗𝙪𝙞𝙡𝙙 𝙢𝙖𝙧𝙜𝙞𝙣 𝙖𝙣𝙙 𝙢𝙤𝙢𝙚𝙣𝙩𝙪𝙢?

If the answer is yes, then the waiting period is over. The next step is action.

We are two days away. Your seat is waiting for you. Grab your spot here 🔗
https://bshanelong.com/services/masterminds/

The Pareto Principle isn’t just for business. It applies to your time, your energy, your relationships, and your finances.

Roughly 𝟮𝟬% 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 𝗱𝗿𝗶𝘃𝗲𝘀 𝟴𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. The rest? Activity that feels productive but rarely moves the needle.

Here’s the hard question: 𝘿𝙤 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙬𝙝𝙞𝙘𝙝 𝟮𝟬% 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪?

Most people don’t. They spread themselves thin across the 80%, wondering why they feel busy but not fulfilled.

The 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 helps you identify your 𝘃𝗶𝘁𝗮𝗹 𝗳𝗲𝘄 – the priorities, values, and objectives that actually generate momentum. Then you build a plan around those.

𝗪𝗲 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝗠𝗮𝘆 𝟮𝟳. 𝗦𝗶𝘅 𝘄𝗲𝗲𝗸𝘀. 𝗧𝗲𝗻 𝘀𝗲𝗮𝘁𝘀.

🔗 Join the cohort: https://bshanelong.com/services/masterminds/

Setting goals without first defining what success looks like for 𝘺𝘰𝘶 is like designing a dream mansion without knowing where to build it. Even the most beautiful structure loses its value if it’s placed in the wrong landscape.

Many leaders spend years chasing what others value – more revenue, more recognition, more activity. And they end up with empty wins.

𝗬𝗼𝘂𝗿 𝗽𝗹𝗮𝗻 𝗺𝘂𝘀𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘆𝗼𝘂. Not your neighbor. Not your industry. Not the highlight reels on social media.

The NorthStar Living℠ System starts with one question: What do you truly value? Not what you 𝘴𝘩𝘰𝘶𝘭𝘥 value.

Week 1 of the online mastermind is dedicated to that question. Because until you answer it honestly, you’re just borrowing someone else’s map.

🔗 Save your seat: https://bshanelong.com/services/masterminds/

𝘛𝘩𝘦 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘪𝘴𝘯'𝘵 𝘢𝘭𝘸𝘢𝘺𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭. It's often measured in months of vague decisions, misaligned energy, and that quiet feeling of spinning your wheels.

𝗧𝗵𝗲 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘀 𝗼𝗻 𝗠𝗮𝘆 𝟮𝟳. 𝗧𝗵𝗮𝘁'𝘀 𝟭𝟮 𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝘁𝗼𝗱𝗮𝘆.

You don't need to have everything figured out before you join. You just need to be ready to 𝘀𝘁𝗼𝗽 𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴.

Here's what happens inside:
- You leave with a 𝗿𝗮𝗻𝗸𝗲𝗱 𝗹𝗶𝘀𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗧𝗿𝘂𝗲 𝗡𝗼𝗿𝘁𝗵 𝗩𝗮𝗹𝘂𝗲𝘀 – not a generic list, but yours.
- You create a 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝗳𝗲 𝗖𝗵𝗮𝗿𝘁𝗲𝗿 that filters every decision, big or small.
- You build 𝗤𝗨𝗘𝗦𝗧 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲 that are measurable and executable – not wishful thinking.
- You walk away with a 𝟵𝟬‑𝗱𝗮𝘆 𝗽𝗹𝗮𝗻 𝘁𝗵𝗮𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗺𝗮𝗿𝗴𝗶𝗻 – because burnout isn't a badge of honor.
- You gain a 𝗰𝗼𝗵𝗼𝗿𝘁 𝗼𝗳 𝗻𝗶𝗻𝗲 𝗽𝗲𝗲𝗿𝘀 who know your goals and expect follow‑through.

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗰𝗼𝘂𝗿𝘀𝗲 𝘆𝗼𝘂 𝘄𝗮𝘁𝗰𝗵 𝗮𝗹𝗼𝗻𝗲. It's a live, guided experience. Six weeks. Every Wednesday night on Zoom for one hour. I teach the framework. You do the work. Together, we pressure‑test your objectives. You leave with one clear action. Then you come back and report.

𝘐 𝘪𝘯𝘷𝘪𝘵𝘦 𝘺𝘰𝘶 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦. Show up. Do the work. Let the group hold you accountable.

𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗿𝗲𝗴𝗿𝗲𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.

We start on May 27. The door is open.

🔗 Claim your seat: https://bshanelong.com/services/masterminds/

𝘈 𝘴𝘮𝘢𝘭𝘭 𝘨𝘳𝘰𝘶𝘱 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨.

𝗧𝗵𝗲 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 isn’t another digital course that sits in your library. It’s a 𝗹𝗶𝘃𝗲, 𝗴𝘂𝗶𝗱𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

𝗧𝗲𝗻 𝘀𝗲𝗮𝘁𝘀. 𝗦𝗶𝘅 𝘄𝗲𝗲𝗸𝘀. Every Wednesday night, we meet on Zoom for one hour. I teach a framework. You do the work. Together, we pressure-test your objectives. You leave with one clear action. Then you come back and report.

Here’s what you actually gain, not what you hope to learn:
- A ranked, defined list of your True North Values
- A NorthStar Life Charter that filters every decision
- QUEST objectives for 2026 that are measurable and executable
- A 90-day plan with margin, not just wishful thinking
- A cohort of nine people who know your goals and expect follow-through

We start on May 27th.

🔗 Join the table: https://bshanelong.com/services/masterminds/

𝗘𝘃𝗲𝗿𝘆 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗻𝗲𝗲𝗱𝘀 𝗮 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻. 𝗬𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗶𝘀 𝗻𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

After years of chasing success without a map and rebuilding from the ground up, I’ve learned that lasting success rests on three essential piers:

1. 𝗚𝘂𝗶𝗱𝗲 𝗬𝗼𝘂𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀℠ – Know your North Star, your values, and your Life Charter before you pursue anything.
2. 𝗖𝗼𝗺𝗺𝗶𝘁 𝘁𝗼 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 – Show up. Believe you can. Keep getting back up when you fall.
3. 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝘆 𝗬𝗼𝘂𝗿 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 – Learn to leverage time, being, community, and possessions so you stop consuming and start compounding.

Most people try to build on one or two piers. That’s why the table wobbles.

The 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 walks you through all three. 𝗦𝗶𝘅 𝘄𝗲𝗲𝗸𝘀. 𝗟𝗶𝘃𝗲. 𝗦𝗺𝗮𝗹𝗹 𝗴𝗿𝗼𝘂𝗽. 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗠𝗮𝘆 𝟮𝟳.

Save your spot:
https://bshanelong.com/services/masterminds/

𝗔 𝘀𝗺𝗮𝗹𝗹 𝗴𝗿𝗼𝘂𝗽 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.

The 𝗡𝗼𝗿𝘁𝗵𝗦𝘁𝗮𝗿 𝗟𝗶𝘃𝗶𝗻𝗴℠ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 isn’t a course you watch alone. 𝗜𝘁’𝘀 𝗮 𝗴𝘂𝗶𝗱𝗲𝗱, 𝗹𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Six weeks. Ten people. Every Wednesday night, we meet on Zoom, work through a framework, pressure-test your objectives together, and leave with one clear action for the week.

Here’s what you actually gain:
- A ranked list of your True North Values (not words on a page)
- A NorthStar Life Charter (not a generic mission statement)
- QUEST objectives for 2026 that are measurable and executable
- A 90-day plan with margin, metrics, and accountability
- A cohort of nine others who know your goals and expect follow-through

Registration for the inaugural cohort is now open. This is for the people who are done watching from the sidelines and ready to step into the work.

𝗧𝗲𝗻 𝘀𝗲𝗮𝘁𝘀. 𝗠𝗮𝘆 𝟮𝟳 𝘀𝘁𝗮𝗿𝘁.

🔗 Registration link below.
https://bshanelong.com/services/masterminds/