SE Skate

10/02/2026

Did you know Sure-Grip's making it possible to still get a great pair of rink skates for under $100. Their all-new Rincon skate from "California Skate Company" will be available to ship next week in the black/gray and a few sizes in the blue and pink. We should have all colors available at the end of the month. They feature a 64.75mm grooved rink wheel. Sizes: Bk/Gr (4-12), Blue (4-10), Pink (4-10).

09/23/2026

The All American Plus wheel was originally sold under the "Vanguard" brand, and sold by a man named Johnny Matejec. Johnny was a World Champion skater and rink owner; he also probably sold more skate wheels than any person that ever lived (remember Red Devils & White Lightnings). With the advent of urethane, the All American Plus went through a period of being a urethane wheel during the 1990's and 2000's. About 10-15 year's ago, Sure Grip took on the the All American Plus wheel and returned it to its Vanathane glory. It's a firm wheel, that offers a great roll, and it offers just a little more grip than its FoMac cousins.

09/17/2026

Yes, any skate can be taken outdoors. We sent this ERA skate with Aerobic wheels to a rink in Arkansas this week, so be on the lookout for them if you're out on the trails.

09/14/2026

09/14/2026

We will admit that not every skate sold is a pretty. However, there's a skater in Florida that's going to be skating on these Bettys this weekend.

09/10/2026

Most kids are first introduced to skating by attending a birthday party at a roller rink. Do everything you can to make each child beg their mom to bring them back. Show them a good time and maybe even give them a pass for a free skate lesson. Create a skater and create a lifelong customer. Also, maybe purchase some good-looking and great-priced party supplies with us. Sold by the 1,000.
Cups - .0.142 each
7" Plates - 0.126 each
9" Plates - 0.168 each
Napkins - 0.074 each
Placemats - 0.0577 each
Kit w/ 7" Plates (Cup, Plate 7", Napkin, Placemat) - 0.347 per place setting
Kit w/ 9" Plates (Cup, Plate 9", Napkin, Placemat) - 0.394 per place setting

09/09/2026

Cool picture of an old Soviet Bloc McDonald's.
Wait, my bad, that's a brand-new McDonald's here in the good-ole' United States. What kid nowadays is going to get excited going to McDonald's? Please don't ever let your rink look as dull and boring as McDonald's has become.

09/09/2026

After realizing that the vast majority of our customers use cell phones versus land lines, we have decided to no longer use our 800 phone line. Please use 770-944-1322 to contact us.

09/04/2026

Just like in any activity, as one improves, they need better equipment. In skating, if you're looking for speed, smooth and easy rolls, and wheels that offers a good "push", you may find what you need in the Piper Legends. This 63.5 aluminum-hubbed wheel offers a great roll, and the wheels have a great "lip" to give a great push when coming out of a turn. They come in three kinds of fast. Blue (Fast 93A), Red (X-Fast 95A), and Black (XX-Fast 97A).

08/31/2026

It seems like popular skates keep inching over $200. Sure, you expect to pay that for a VNLA or a UniQ, but now a decent pair of low-top skates seems to be two bills or more. Well, don't sleep on the Sure-Grip Cyclone. The Cyclone sells for $159, and it is one of the best skates you will find for under $200. If you want to turn an occasional visitor into a skater, the Cyclone may be the skate to offer them.