09/02/2026
Underneath the race goal is something deeper.
You might want to feel competitive again.
Like an athlete who can perform at a high level at the office as well as still enjoying performing in sport.
You want to feel that you are strong, confident and capable.
To feel proud of yourself, to accomplish something most people aren't willing to attempt.
You might want your family to see you finish.
To discover another level of yourself.
To prove that getting older doesn't mean that you have to stop competing.
You can have your athletic goals remain part of your life.
That is what it means to be built to endure, to Fuel The Finish.
- Coach Joe Beckerley
08/18/2026
Great times coaching, pacing and helping crew Joe Higgs at Big Foot 200 in the Cascade mountains southwestern Washington ⛰️. Also hanging with his family.
Took a lot to get him here and so happy to be there seeing him finish strong and successfully exceeding his goal. Now 3x 200 miles finisher 🎉🙌🎉🙌.
Higgins fam
08/15/2026
Bigfoot 200 is off. Having fun here talking with ultra runners, coaching and pacing. Just the beginning of their long journey 🏃
08/04/2026
Your watch gives you data.
But can you tell how you're doing without looking at it?
One of the things I want athletes I coach to develop over time is what I call Athlete IQ.
Knowing what easy actually feels like.
Being able to recognize when your body is ready to push and when backing off is the smarter decision.
Understanding the difference between being uncomfortable and something being wrong.
Adjusting when the weather, terrain, your schedule, or even your technology doesn't cooperate.
The data matters. I use it every day as both an athlete and coach, but the goal isn't to become dependent on the numbers. It's to use those numbers to better understand your body.
Because race day rarely goes exactly according to plan.
Your watch might fail. The weather might change. Your stomach might not cooperate. Your legs might feel different than expected.
That's when Athlete IQ matters.
Great coaching shouldn't just make you fitter. It should teach you how to become a smarter, more confident athlete.
Which of these 7 are you best at and which one still needs some work?
— Coach Joe
08/03/2026
We had a fun Grit Building bike ride with team Fuel The Finish this last Saturday.
5k elevation gain.
Headwind
Great times
Stacy Sandkulla
08/15/2026
08/06/2026
08/04/2026
08/03/2026