Cici Castelli

If you’re a business owner and SBA financing isn’t part of your growth strategy, keep reading.

We have submitted hundreds of SBA applications. Lenders know our name. Our applications go to the top of the pile.

That means faster approvals, better terms, and deals that actually close.

You could try to figure this out yourself. Or you could work with a team that already has the relationships and knows exactly how to get your deal done.

📩 DM me the word SBA and let’s talk.

You’re not lost. You were never shown the map. 🗺️

You’ve worked hard your whole life.
Checked every box. Built something real.

And still woke up one day thinking “Is this it?”

That moment isn’t failure. It’s not weakness.
It’s what happens when ambition outgrows the path you were given.

The map exists. You just need someone who knows how to read it with you.

16 years at Royal Caribbean. Certified coach since 2019. Mentoring since 2010.

👇 DM me the word MAP and let’s find your next move together.

Your career ends. You don’t. Now what?

Nobody prepares you for that morning. The one where the title is gone. The meetings are gone. The calendar that told you who you were, gone. And the world just keeps moving like nothing happened.

I’ve been coaching professionals through this exact moment since 2010. Identity transitions, career pivots, what comes after the “big job.” I’ve sat with people in that disorienting silence and helped them find what’s next.

And then? I had to answer it myself. Out loud. Alone. At 56.

The last 16 years at Royal Caribbean, the last role overseeing a billion-dollar destination development program. Certified High Performance Coach. COO. Author. And still, the question lands the same way.

That emptiness is not an ending. It is not failure. It is the first question of your next chapter. And it might be the most important one you ever answer.

👇 Drop NEXT in the comments if you’re in this moment too.

This space didn’t exist a year ago. We built it from scratch: the vision, the layout, every detail, the same way I’ve built every chapter of my career: with intention, standards, and zero shortcuts. After so many years directing even a billion-dollar program at Royal Caribbean, I knew exactly what a high-performance environment needed to look like. So I built one.
For my husband and I. For our clients. For everything we’ve spent decades working toward.
This is where coaching clients get clarity, where business strategy gets done, and where two people who bet on themselves finally have a space that proves it was worth it. If you’ve been waiting for a sign that it’s time to build something of your own: follow along, the link is in my bio.

30+ years across three industries: hospitals, technology, and 16 years at Royal Caribbean where I ended leading in Product Development.
And across every single one, I watched brilliant, capable people hit the same invisible ceiling.
Not because they lacked skill.
Not because they lacked strategy.
Because they were still running an old story.
The one that said you have to earn your seat at the table.
Prove you belong.
Wait for permission to lead.
The shift that changed everything wasn’t a new tactic or a better plan.
It was one question:
👉 What kind of person doesn’t even question whether they belong here?
That’s her. Become her.
This is the work I do with high performers: the mindset layer that makes every strategy actually land.
Follow along. I share this every week. 🦁
And there’s more waiting for you at the link in my bio.

I did not plan to end up here. But I planned everything that got me here. I arrived in America from Venezuela with nothing. Washed dishes at Harvard. Raised two kids alone. Built a 30 year career at the highest levels of corporate America. Retired well before most people consider it possible. And walked straight into this. My own office. My husband’s law firm. With my initials already on the door. BC. Berkowitz and Castelli. He had this logo for 30 years before I arrived. Nothing I have ever built started with perfect conditions. It started with a decision. To show up. To build. To keep going when everything said stop. If you are ready to stop waiting for perfect conditions follow me right now. I post everything I know about building your next chapter every single week. And when you are ready for a real conversation click the link in my bio. 🦁

The man whose law firm logo said BC for 30 years before I arrived just gave me this. His way of saying welcome to the team. And I have to say. COO has its perks. Nothing beats the feeling of unboxing a new LV bag and here she is. Absolutely stunning. The texture. The color. The gold details. Let’s look inside. An elegant leather shoulder strap. The hardware is so satisfying to attach. All put together and ready to wear. I am obsessed. But not as obsessed as I am with the man who gave it to me. BC. Berkowitz and Castelli. Best partnership I have ever joined. ❤️🦁