Capitola Beach Company is a boutique surf shop in quaint Capitola Village, CA.
In addition to surf and stand up paddle boarding (SUP) lessons and rentals, we also offer a full selection of casual surf apparel and gear for the whole family.
06/02/2026
Surf lessons aren’t just for kids or athletes—they’re for everyone ready to try something new in the ocean.
Our Capitola surf lessons are perfect for beginners, families, kids, adults, couples, and visitors exploring Santa Cruz County.
No experience needed, and we provide all the gear—just show up ready to have fun 🏄♂️
📍 Capitola, CA
Tap the link in bio to book 🌊
05/22/2026
Sun, smiles, and the cutest little beach explorer ☀️🌊 One of our favorite customers showing off his new trunks in style 💙
Sun, salt, & the cutest hats you ever did see! 🌊
New corduroy hats just landed in the shop. Which color is your favorite? 🤎🤍
11/06/2025
Celebrating 20 years! 🌊❤️ Thank you for being part of our story!
02/08/2025
Just a little reminder from nature that beauty is everywhere—especially by the beach! 🦋🌊
01/16/2023
Rain or shine, we live in a beautiful place 🌊
01/13/2023
Thank you to everyone who has shown support and love to our little town. It takes a village 💙
12/26/2022
Merry Christmas from Capitola Beach Company ❤️
11/18/2022
Which flannel is your favorite? We love ALL OF THEM 🙌
11/16/2022
How cute are these girlies in their matching sweatshirts? 💕