Tough Draw Tour

We’re proud to welcome Lane Frost Brand as the presenting sponsor of the Lane Frost Leaderboard throughout the Tough Draw Tour.

The Lane Frost Leaderboard will spotlight the riders battling for the top spot all season long, from Stop #1 to championship honors.

As a longtime partner of Tough Draw, Lane Frost Brand remains rooted in preserving the history of bull riding, supporting Western culture, and respecting the athletes who drive the sport forward.

Proud to keep building together.

Proud to welcome CINCH JEANS as an Official Partner of the Tough Draw Tour.

A brand trusted and worn by many of the elite athletes you’ll see on Tour, CINCH represents the kind of long-term support that helps move bull riding forward.

Proud to welcome American Hat Company as an Official Partner of the Tough Draw Tour and the presenting sponsor of the Prayer and National Anthem at every stop.

As a brand that has long supported the athletes and the sport, American Hat represents the tradition and values that run deep in bull riding.

Proud to welcome True Vet Solutions as an Official Partner of the Tough Draw Tour.

True Vet Solutions is a veteran-owned team that helps veterans better understand and navigate the VA benefits system, bringing clarity to a process that can be difficult to navigate alone.

This partnership reflects a shared respect for the athletes and the future of the sport, and a commitment to supporting the people behind it.

CINCH has been part of what we’re building from the start.

Through years of supporting Tough Draw Sports & Entertainment athletes and the Tough Draw Talks podcast—and now helping bring the Tough Draw Tour to life— CINCH JEANS continues to show up in meaningful ways that move the sport of rodeo forward.

That kind of lasting partnership is built on trust, consistency, and a shared respect for the sport.

Appreciate Rodeo Roundtable for the feature.

Read more at https://roundtable.io/sports/rodeo/rough-stock/tough-draw-tuesday-a-partnership-built-on-authenticity-between-cinch-and-tough-draw.

The gear of the game.

Gloves, tape, helmets. Piece by piece, the preparation takes shape.

The body gets ready and the mind follows. The grit, the practice, and the work behind the scenes.

All of it leading to one eight second ride.

This is Tough Draw Tour.