Generating big ideas for the curious mind. No, we have nothing to do with football. The strongest piece is the voice behind it. Good brands. Bad brands.
We understand that it's not just about a mark on a piece of paper that makes your brand roar. Every brand has a voice. It's everywhere — on everything.
12/15/2014
Love this guy. I think I like what he says 15:00 and on the most!
Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here's a great little glimpse into that world. Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab concret…
11/07/2014
They should have teamed up with Adobe and called rooms the "Adobe Creative Suites" :)
Pantone Lovers Can Now Book the Perfect Getaway at the Pantone Hotel Do you love Pantone, and wish everything in your life could be defined by it? Consider a visit to the Pantone Hotel in Brussels. The color measuring company is now in the accommodations business, thanks to a building whose design is inspired by—what else?—the Pantone palette.
10/31/2014
I wish these guys still existed.
1960s Adman Makes a Hilarious and Obscene Visit to a Modern Agency (NSFW) We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency Zulu Alpha Kilo put together this crazy video for Wednesday's Agency of the Year event in Toronto.
10/31/2014
Nailed it! HAPPY HALLOWEEN everyone.
08/12/2014
Interesting!
Here's What Happens When You Like Everything on Facebook Wired's Mat Homans decided he would "like" everything in his Facebook News Feed for two days straight.
Random fact of the day: The current 50-star American flag was designed by a 17-year-old boy for a school project. He received a B- on the design.
05/22/2014
Finally. No hype, just simplicity done right.
McDonald's Unveils the Simplest Ads It's Ever Made Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.) Now, agency and client are back with a follow-up campaign that, in a way, is even more minimal…
05/08/2014
Everything you know is a lie.
http://bzfd.it/1mGm8h4
18 Things You Never Knew Started As Marketing Ploys Everything you know is a lie.
05/05/2014
A little bit of branding can go a long way.
http://huff.to/RhZJZg
TV Execs Are Furious With Netflix Major TV networks are streaming mad. At the Cable Show in Los Angeles last week, TV Executives from various networks, including Nickelodeon, FX, Showtime and AMC, appeared on a panel and collectively complained about Netflix. But they weren't mad ...