05/23/2026
Summer Kick Off Sale with 2026! $30 Boardshorts $15 T-shirts $15 bikinis LOTS of 50% off racks outside 20% off Sandals, Sunglasses, Shorts & Swimwear inside - thru Monday!
We’ve been selling fun in Hermosa Beach for more than 40 years.
01/11/2026
.surf got the W over at the main bank while beat at the secondary bank. Thumpy overhead windswell made it challenging but there was the occasional gem - like the one found by for PVPEN.
More contest on tap for next week!
Thank you judges and sponsors -
.like.the.averys
11/28/2025
Deepest discounts of the year start this morning at 10am. Get in early for the best selection and most fun! It’s a beautiful day. Get out there! Because couch shopping - like couch surfing sucks!
09/05/2025
Stoked to help with the apparel for the 2025 Hermosa Beach Open! Huge congrats to on pulling it all together so successfully! We’re grateful to have the tourney back here in September. Day 1 has been incredible. The next 2 should be amazing. We’ve got sunglasses and tumblers for you too so that you’re fully set for your time on the beach
08/30/2025
Labor Day Weekend SALE is ON NOW! The 50% off Sale Racks are out and freshly restocked. In store deals 20% off + on all the best summer great. Get on it now for the best selection. Ends Monday.
08/15/2025
Back 2 Skool deals continue! Grab a backpack - stuff it full of your favorite goods and get 20% off the backpack and everything you can fit inside. Now thru 8/29.
08/09/2025
It’s a lovely day for a in a surf shop! Join us to sample the new Guinness x and take advantage of our storewide SALE that continues thru Monday. Oh - there’s free tacos too!
08/01/2025
It’s On! Storewide Sale starts today! 20% - 50% off Storewide*
Back to School (bummer) Sale (heck yeah)!
Get in early to find the best deals.
07/29/2025
Thank you South Bay! More than 40 years later we’re proud and humble to still be your favorite. If you haven’t been by recently come see all the changes inside and outside of the stores. So many great new brands with amazing product.
10/12/2024
Come meet and the .projects !! New movie premiere and edit dropping at Spyder in Hermosa Pier Friday October 18th!