OS1st

OS1st

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“Oh-ess-first”
One-of-a-kind collection of socks and compression sleeves, made for performance, lifestyle, and pain relief.

OS1st is the only brand designing socks as unique as your feet. We are the fastest-growing brand in independent running retail and the official sock of Major League Pickleball. We offer condition and use-specific socks targeting Plantar Fasciitis, bunion pain, wide feet, Achilles Tendonitis, swelling, heel pain, and even Pickleball!

07/07/2026

Engineered support, from the first to do it.

Stay-put heel design. Targeted compression. Seamless comfort. Every zone of this no-show is built on a deep understanding of how a foot loads, moves, and fatigues — the kind of knowledge that doesn't come from following the trend, but from setting it.

Support you feel from the first step to the last.

07/05/2026

Your shoe cushions the ground. It doesn't support your arch.

Your arch works every single stride — flexing, loading, fatiguing mile after mile. A shoe can't target that. Engineered, targeted heel + arch compression can. That's the gap between something underfoot and something that actually supports the foot.

Shoes don't target arch strain. This sock does.

07/01/2026

Most people don’t think about the skin on their feet until it becomes dry or uncomfortable. But your feet take on constant pressure and have fewer oil glands, which makes them more prone to dryness and irritation.

DermaSox was designed with that in mind.

Using microencapsulation technology, moisturizing ingredients like Aloe Vera, Shea Butter, and Calendula are embedded directly into the yarn. As you move, those ingredients are gradually released, helping hydrate high-stress areas throughout the day instead of all at once.

The seamless construction helps reduce friction, making it a comfortable option for sensitive or at-risk feet.

Simple, consistent skincare.

06/29/2026

Heat builds. Sweat follows. Blisters wait for both.

Comfort that breathes isn't a nice-to-have — it's how your feet stay dry, cool, and blister-free when the miles add up. Moisture-wicking, Skin Thin™ heat release zones, and light compression support, engineered to keep air moving where your feet need it most.

Your feet do a lot. Give them room to breathe.

06/27/2026

You researched the shoe for months. The sock? Whatever was on sale.

Here's the thing: your shoe and your sock are one system. The shoe handles the ground. The sock handles your skin — where the blisters, the hot spots, and the friction actually start. Skip half the system, and you feel it by mile 16.

Build the whole system. Your feet will know the difference.

Photos from OS1st's post 06/24/2026

Debunking a few common misconceptions about OS1st…

Myth: OS1st is a recovery brand.
Fact: We're a performance brand that happens to know feet better than most.

For years, we have been filed under "recovery" and "therapeutic," and a decade ago, that fit. But that deep knowledge didn't stay in the recovery aisle. It became the foundation for performance socks built for the hardest miles, not just the rest day after them.

The blisters, the hot spots, the soaked sock at mile 16 — none of that is bad luck. It's physics. And physics is something you can engineer against.
While we have earned that therapeutic reputation, we didn't stop there, and aren't stopping anytime soon.

06/03/2026

Your run. Your path. Your world. 🌎
Today, runners everywhere are out there doing the same beautiful thing, one stride at a time, on every kind of terrain, in every corner of the planet.
Wherever your feet take you today, you're part of something bigger.
Happy Global Running Day. We run together. 💙

05/10/2026

School drop-off.
Work.
Groceries.
Dinner.

DermaSox provides foot care that keeps up.

Photos from OS1st's post 05/10/2026

Today, we honor the one that got away.
And we gently side-eye the Dryer while doing so.

05/08/2026

National No Socks Day?

Respectfully… absolutely not.National No Socks Day?

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Location

Telephone

Address

1340 14th Avenue Ct. SW
Hickory, NC
28602

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm