Brett's BBQ Shop 2.0 - Cook-Off Edition

Thursday & Friday at our tent, we’re featuring 2️⃣ signature cocktails.
🥃 The Old Fashioned
🍒 The Almost Famous Cherry Limeade featuring Tito's Handmade Vodka, recipe straight from the shop.
💃🏻Our bar hostess with the mostess Megan will be pouring these alongside a premier lineup of beer, wine, and top-tier spirits to keep energy high and the dance floor full!
🥂Wristband. Badge. Sponsor group. All y’all. Bottoms up.🤠🔥

It takes a village to roll into the HLSR World’s Championship Bar-B-Que Contest, and this is ours. So far. We’re ecstatic with this lineup and the support behind our team!

Every February, MLB has TRUCK DAY.
So do we… but make it BBQ!
Two weeks until BBQ TRUCK DAY and the road to the 2026 Houston Livestock Show & Rodeo World’s Championship Bar-B-Que Contest!
Locked in. Fired up. LFG.🔥🚛🤠

💥Down to the wire!
📝Final details, last checklists… all the things happening.
🤠We’re currently inundated with wristband + additional sponsorship requests and to keep me from missing anyone across the texts, DMs, emails, and smoke signals, PLEASE send all furthwr requests to [email protected].
Thank you for the love and patience, we cannot wait to see y’all! ❤️‍🔥

💥 Last year was an absolute BLAST and we’re running it back… 🔜 February 26, 2026 – February 28, 2026 we return to the WORLD’S CHAMPIONSHIP BAR-B-QUE CONTEST!

🔥SUNDAY FUNDAY🔥
🏈Super Bowl + 🤠Rodeo Cookoff 2026 prep happening now!
✔️Swag bags locked & loaded with VIP badges (redesigned for 2026!), RTIC cups, Turtlebox Rangers, plaques… all the goods.
📻Turtlebox party mode surround sound hits different when the smoke’s rolling 💨
🔥Brisket. Football. Rodeo season. Texas as hell.

Where there’s smoke, there’s fire.
And where there’s BBQ, there’s Turtlebox.
We are proud to at the 2026 RODEOHOUSTON WORLD’S CHAMPIONSHIP BAR-B-QUE CONTEST.

The Garden Stage is adjacet to our tent so we excitedly anticipate this lineup each year!
Who are YOU most excited to see?

🤠We are officially 1️⃣ month away from the Houston Livestock Show & Rodeo World Championship Bar-B-Que Contest and would like to extend our gratitude to all sponsors who have already partnered with us. For those still considering sponsorship, please note that *packages* will close on Saturday, January 31, to ensure timely ordering of swag and finalization of details. Our comprehensive sponsorship package, including Pit Hand wristbands (available through 2/20) for those who want to be part of the action, is available here on Facebook.

👀SITE MAP DROP
🔥It’s official!
The 2026 Houston Livestock Show & Rodeo World Champion Bar-B-Que Contest site map just dropped and we’re highlighted in red under BRETT’S BBQ SHOP! Right by the Garden Stage, we can’t wait for the concerts… it’s going to be a great one this year!

🔥We’re officially eyeball-deep in Houston Livestock Show & Rodeo BBQ Cookoff planning and we want to share a quick update with y’all!

From the very beginning, we’ve been calling this our best year yet! And even with everything unfolding behind the scenes, that commitment has only gotten stronger. As we lock in our final brand collabs, collect remaining sponsorship commitments from our incredible corporate partners and finalize our kick-ass team, the excitement continues to build!

❤️‍🔥Thursday Evening will be SPECIAL❤️‍🔥
On Thursday night, we’ll hold a ceremony honoring Larry Martin, who started this tent in 1989 and later passed it down to his daughter and son-in-law. They have run it with heart, dedication, and pride for many years, and after joining them, we are truly honored to carry this legacy forward. While the road this year has been a bit rockier with the shop happenings, being here means more to us than we can fully express.

🎶 Music
We’re thrilled to have Gabe Montoya and Rick Horner assembling a group that will keep us rocking well into the night. If you caught them during our in-house music series, you already know they are going to bring the house down! In between their awesome sets, TURTLE BOX & surround sound will keep everyone on the dance floor!

🍸 Bar Program
We’re bringing in a near-and-dear friend, Megan the Master Mixologist, who has run our bar for countless catering events over the years in addition to large format events, to run the show from A-Z. She’s flying in from Chicago to lead the bar team. She will have signature cocktails, a crew to take care of you like ROCKSTARS… and so you had better plan for your designated drivers now!

🔥And yes, there WILL BE some surprises still to come onsite since someone (🙋🏼‍♀️) is super-DUPER far behind in the planning process (for obvious reasons) but is getting it done… and please note: Andrew Mulder is not HOLDING MY HAND any longer. And thank you to Andrew for being our forever ride or die, rarer and rarer to come by these days. ❤️‍🔥

🚨If you’ve been thinking about sponsoring, buying wristbands, or getting involved, now’s the time. If you’re on the fence about joining us, we strongly encourage you to do so, NOW.
💰Sponsorships close January 31. After that, wristbands will be the only option available. (SEE PRIOR POST FOR PACKAGE OR SEND DM TO 2.0 FACEBOOK PAGE)
🎟 Pit Hand Wristbands
• $150 per day (includes all food & beverages, open to close)
• $350 for all three days
We cannot wait to celebrate this year with all of you. Let’s make history.

*** as we finalize collaborations, paid partnerships and sponsorships we will add logos to the graphic below ***

🤠Last round of 2026 Sponsorships are up for grabs!