Growth Amplifiers

I used to think staying current meant constantly 𝙠𝙚𝙚𝙥𝙞𝙣𝙜 𝙪𝙥 𝙬𝙞𝙩𝙝 𝙣𝙚𝙬 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮.

Over time, I noticed a pattern. The businesses making the biggest gains weren't necessarily the ones chasing every new tool.

They were the ones that had 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

Instead of asking, "What can this tool do?"

They ask, "Where does this fit into our business?" That shift has saved me a lot of time, energy, and distraction.

Because progress doesn't come from collecting tools.

It comes from improving systems. Technology should support a process. Not become the process.

What's one business process you wish worked more smoothly today?

One of the reasons so many business owners tell me, "𝗜 𝘁𝗿𝗶𝗲𝗱 𝗔𝗜, 𝗯𝘂𝘁 𝗶𝘁 𝗱𝗶𝗱𝗻'𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗼 𝗺𝘂𝗰𝗵," is because they're using it like a search engine instead of a system.

The businesses seeing meaningful results are taking a different approach.

Before they automate anything, they define four things.

𝗙𝗶𝗿𝘀𝘁: the inputs.
𝗦𝗲𝗰𝗼𝗻𝗱: the process.
𝗧𝗵𝗶𝗿𝗱: ownership.
𝗙𝗼𝘂𝗿𝘁𝗵: the outcome.

Most businesses don't need another AI tool, they need one well-designed workflow that solves a real problem consistently.

The biggest gains usually come from improving something you already do every week—not chasing the latest technology.

What's one recurring process in your business that consumes more time than it should?

One comment in a recent workshop stopped the whole room. A business owner shared that she used to spend 𝟰–𝟱 𝗵𝗼𝘂𝗿𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹.

Gathering client information, writing the scope, formatting everything, starting from scratch every single time.

Today? She gets it done in **20 minutes or less.**

Same quality, same professionalism, a fraction of the time.

Here's what made the difference:

She didn't start by chasing the latest AI tool.

She started by identifying her biggest recurring time drain.

Then she built a workflow around that one problem.

✅ Inputs defined
✅ Steps mapped out
✅ Consistent output every time

𝗧𝗵𝗮𝘁'𝘀 𝗶𝘁. 𝗧𝗵𝗮𝘁'𝘀 w𝗵a𝘁 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝗺𝗶𝘀𝘀𝗲𝗱.

The biggest wins with AI don't come from doing everything, whey come from finding the one workflow that steals hours from your week and fixing it first.

Most businesses already know where that bottleneck is.

They just haven't stopped long enough to address it.

So here's my question: 𝗜𝗳 𝗼𝗻𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝘂𝗹𝗱 𝗿𝘂𝗻 𝗶𝘁𝘀𝗲𝗹𝗳, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲?

Drop it in the comments. 👇

I'll share how I'd think about automating it.

And if you'd like the full breakdown, check the link in the comments or visit GrowthAmplifiers.com.

One of the biggest risks in business isn't making the wrong decision.

It's being too busy to make any decision at all.

In a recent conversation with Will Hill, one idea kept coming up:

Create space.

Space to think. Space to evaluate. Space to look up from the day-to-day work and ask:

➡️ What's changing in my industry?
➡️ Where are we getting stuck?
➡️ What opportunities are we missing?
➡️ What should we stop doing?

Too many business owners spend all their time working *in* the business.

Serving clients, managing projects, putting out fires.

Before long, they're running faster but not necessarily moving forward.

The challenge is that markets change. Technology changes. Client expectations change.

If we don't create space to think strategically, we risk solving yesterday's problems while tomorrow's opportunities pass us by.

One thing Will said that stuck with me:

If you're too busy, you'll miss the opportunity.

Simple but powerful.

What is one thing you could take off your calendar this week to create more space for strategic thinking? 👇

Before you open another AI tool, answer these four questions first.

Most businesses don’t have a tool problem. They have a clarity problem.

1️⃣ Where do you and your team lose hours every single week?

Not random one-offs. The recurring tasks that keep showing up over and over again.

2️⃣ Where are you paying for work AI could help draft or handle?

Think:
→ Admin work
→ Contractor hours
→ Templated processes
→ Repetitive communication

3️⃣ Where are decisions slow because your data lives in too many places?

Scattered information creates bottlenecks most businesses eventually stop noticing.

4️⃣ Where is slow response time costing you revenue or clients?

In service businesses especially, speed is one of the most underrated competitive advantages.

If you answer those four questions honestly, you’ll know where to start.

Not with another random tool, but with a real diagnosis.

That’s how businesses move from experimenting with AI… to implementing it intentionally.

One of the most common things I hear from business owners is “I tried AI… but it didn’t really stick.”

Usually it goes something like this 👇

Open ChatGPT or Claude, ask a few questions, write an email, brainstorm some ideas. It helps, but nothing actually changes in the business.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗮𝘁 𝗔𝗜 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸, 𝗶𝘁’𝘀 𝘁𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲.

One question → one answer → close the tab.

That approach will almost always feel underwhelming.

The businesses getting meaningful results aren’t using more tools than everyone else, they’re using them more intentionally.

They build AI into workflows with:

✅ A defined process
✅ Clear ownership
✅ A measurable outcome

That’s when AI stops being interesting and starts becoming useful.

Over the next few weeks, I’m going to share the framework that changed how I think about implementing AI inside a business.

What’s something you’ve tried that didn’t quite work for you? 👇

There are three groups of business owners in AI right now.

The first group is moving fast.

They’re building workflows, creating systems, automating repetitive work, and figuring out how to create leverage.

The second group hasn’t paid much attention yet.

They’ve heard the conversation but haven’t felt the urgency.

The third group—and honestly where most people are—is somewhere in the middle.

You know AI matters. You’ve tested some tools. Used ChatGPT a few times. Watched videos. Saved posts.

But most likely, there's no clear process.

Your team is experimenting independently.

Every time you feel like you’re making progress, another tool launches and suddenly it feels like starting over.

If that’s where you are, I don’t think the answer is learning more tools.

I think the answer is having a better system.

Because chasing every new release isn’t a strategy.

Technology will keep changing.

The businesses that benefit most won’t necessarily be the fastest adopters—they’ll be the ones that know how to evaluate opportunities, prioritize what matters, and integrate new capabilities intentionally.

That means:

→ Start with business priorities
→ Identify one meaningful workflow
→ Measure outcomes
→ Expand from there

Less experimenting.

More ex*****on.

That’s what I’m focused on learning and sharing.

Let’s build businesses that get stronger as technology evolves—not more distracted by it.

Just like a caterpillar becomes a butterfly, growth starts from within.

The caterpillar doesn’t become something completely different — it transforms using what it already carries inside. The same is true for us.

You don’t need to become someone else to grow your business.

You already have what you need

Watch Rachel Burr's full interview on the Growth Amplifier's podcast!