Alaska Fly Fishing Goods

Alaska Fly Fishing Goods


Picked up some supplies, and tied my first salmon eggs yesterday, leading to this fun catch on my five weight. Thanks for the help!
First ever fish on a fly rod and first ever grayling. Such a cool looking fish! Big thanks to Alaska Fly Fishing Goods for getting me started out on a whole new universe of fishing!
Not a bad morning
Any Dolly sightings yet?
Thanks Brad and Mike for the great tips and good gear. Today you helped me break a 10+ year loosing streak of not getting a King on my birthday.
Experimental sea trout fly for PNW waters.
I will be fishing the Kenai in June and have bought a 10 wt Loop spey rod and I have a 8wt spey and a 8wt switch. I tie almost daily spey flies and flies for trout. what flies do you recommend for Salmon and grayling?
My first coho on my fly rod. Thanks so much for all the help, it’s working!
Has anyone ever had a dragonfly try to eat your fly? 😳
Hey AFFG, do you know of any fly fishing reports similar to what you put out (and that we appreciate!), but for the Interior or South Central?
With summer upon us, we wanted to reach out again to inform you that Alaska Fly Fishing Goods has been featured in 10 Best Bait and Tackle Shops in Alaska by Step Outside! Whether you’re searching for invigorating hikes with breathtaking views or the most idyllic places to kayak in your area, Step Outside is the leader in outdoor exploration. Between spotlighting the best local shops and retailers to covering all of the outdoor recreation you can dream about, Step Outside will get you pointed in the right direction. Celebrate being outdoors and share this post with your followers! Tag us with @StepOutsideUSA.
Got our fly's today! Thanks there wonderful adding to grandson collection..

Alaska Fly Fishing Goods has the flies, gear and all the information you need to catch every species of salmon, trout, and char in Alaska. For the past 22 years we have been running the Alaska Fly Fishing Goods fly shop, and fishing every chance we get.

Let us know if you are planning a trip to Alaska, and we'll be sure to set you up with all the gear you'll need! Meet our staff: Brad Elfers - Owner. Brad has worked as a river guide, fly fishing guide and ski instructor in Southeast Alaska and the Interior. In 1998 he opened Juneau Fly Fishing Goods, Southeast Alaska's first full-service fly shop. Contact him at : [email protected]. Mike Cole - Web Site Manager. Mike guided extensively in Alaska for 12 years. As a guide, he worked on some of the finest rivers in Bristol Bay. Mike also spent 7 winters guiding fly fisherman in the Patagonian area of Chile. Contact Mike at : [email protected]. Kayla Roys- Kayla grew up in Juneau and comes from a family of avid fly anglers. It is in her blood and working at Alaska Fly Fishing Goods is just making it worse! You can find Kayla out on the water fly fishing rain or shine all summer long. Contact Kayla at: [email protected]

Operating as usual

Happy Holidays from our family to yours!
♥️ 🎅🏻 🎄

If you have found yourself wondering what working and schooling from home looks like to a fly shop family...

Here you go: Steelhead boxes for 2021 being prepped now!

Did we mention that for each order placed between now and Christmas Eve, your name will be entered to win a $100 gift certificate to the shop?!

Without supportive customers like you, we wouldn’t be here. So, in the spirit of the holiday season we would like to give back as well!


What’s on your holiday shopping list?

🧢 🎣 👕

Well, this holiday season is a little bit different from years past, but we still have plenty of ways to make the season special.

Check out our webpage (, or send us a message with any holiday questions!

This is the time of year for sharing what you’re thankful for. And, our friends, family and customers are at the top of our list.

From our family to yours, we hope you have a good Thanksgiving!

🍁 🥧 🦃

Monday is for coffee and fly tying.

🪰 🐟

Happy Friday!


Start getting excited because next week we will be announcing some smoking hot holiday specials!
🔥 🎅🏻

Can you guess what fly we are assembling Tie-a-Dozens for?


Don’t know what a Tie-a-Dozen is? It’s just what it sounds like! A kit that includes the perfect amount of materials to tie a dozen flies of a select pattern. AND, we have videos on our site to accompany the patterns. Yes, it is that easy to tie your favorite flies!

Alaska Fly Fishing Goods's cover photo

Fly tying video station is installed!

What patterns would you like to see next?!

🐛 🐟

Shop Update:

Due to the spike in Covid-19 cases in the Juneau area, we are implementing our curbside pickup only. Get in touch with us Monday - Friday from 11-2 for phone orders, pick up times, etc. ordering online is super easy, just identify the curbside pickup option.

Apologies for the inconvenience, but keeping the community and our families healthy is our highest priority.


Rumor has it, there’s still a few fish around....


As the fishing season winds down, we are going to our annual Fall Flaky Hours. We'll be open Monday - Friday 11am until 2pm most of the time (but not always!) Closed Saturday & Sunday.

Web orders will still be shipping daily. If you are one of our local Juneau customers, you can always order whatever you need online, select In Store Pick Up and we'll call you when it is ready. We'll be checking phone messages regularly so if you want to arrange a time to meet us please let us know.

After Thanksgiving we'll resume more normal shop hours. We have some great plans for this winter so stay tuned for more info on that as the time gets closer. Thank you all for what turned out to be a great season!

Final Fish Report of 2020

Sadly, the end of the fishing season is near in Juneau... With fall and winter upon us, we would like to thank all of you for the continued support through this crazy year!

We will be shortening hours moving into fall/winter, but will be putting out new videos and materials to keep you all occupied through the dark days this winter.

If you have suggestions or ideas for what you'd like to see this winter from the shop we'd love to hear from you! Anything from flies you'd like to see tied, the most convenient hours to pick up your orders, or how we can best communicate with you (Facebook, email newsletter, etc.) we'd appreciate hearing it. You can email comments to [email protected].

THANK YOU all again, and we hope to see you on the water and in the shop soon! 🎣 Well, fellow Juneau anglers, I believe the end is in sight. Last week the coho fishing was still fairly reliable at Sheep Creek if you put in your time. Some tides fished better than others, but the fishing was still pretty decent. Then last Sunday we got a good storm, a couple inches of rain

Trout Unlimited Alaska

In other news, we are jumping on Instagram live tomorrow with Trout Unlimited to talk all things Alaska and fishing!

Join us at 11 AKDT on Instagram!

Join Trout Unlimited on Instagram live tomorrow at 11 AKDT for an interview with Alaska Fly Fishing Goods, Brad Elfers.

Brad has owned and operated the shop in Juneau for over 20 years, and has been a superstar in fish and wildlife conservation in Alaska.

Join tomorrow – that’s Friday, September 25 – at 11 AM AKDT talking fishing in Alaska. After all, how can five species of salmon plus rainbow, steelhead, cutthroat, Arctic char and grayling (and more) be anything but awesome? 🎣

Fish Report 9-22-20

‼️ Quick announcement Juneau: COHO FISHING IS NOT OVER ‼️

Think fall fishing, less anglers, fish flipping off beaches... It's a great time to hit the water for a few more fish before the end of season. 🎣 Quick announcement Juneau: COHO FISHING IS NOT OVER! It seems like a lot of anglers have hung it up for the season, but there are still decent numbers of coho around and quite a few of them are in good shape. Without a doubt, the peak of the run is behind us. Limiting out at this

Fish Report 9-17-20

🎣 🐟 Solid coho on a beautiful fall evening. After an absolutely glorious week of sunny fall weather, the coho fishing continues at its peak. There are fish all over the channel and the vast majority of them are still bright. While the sun was a great morale boost

Fish Report 9-10-20

Peak silver fishing is here! Now is the time to get out on the water and catch a few.

The shop is fully stocked with flies, leaders, rods, reels, and more! Super nice coho on a foggy morning. If you were waiting for peak coho fishing, it is here! The channel is absolutely stuffed with big bright coho and anglers are landing fish from Fish Creek to Sheep Creek. When you drive Thane Road you'll see fish popping

Fish Report 9-3-20

The 09-03-20 Weekly Fishing Report is live! Lots of silvers to be had. Still some great dolly and trout still eating the last of the pink and chum spawn! The time to get out there is now. When it's hot, it's hot! Last week the coho fishing shifted into high gear. Catch rates jumped from one or two caught on a tide swing to three or four and even a few limits of 6 were caught. When the schools were in front of you

Fish Report 8-20-20

Now that it is late August it is time to focus on coho. And the good news is coho fishing really picked up this past week.

We have all the fly selections you need in the shop, feel free to call ahead for quick pickup, or swing in Monday - Friday 10-6, Saturday 10-5! Coho Season 2020 is off to a good start! Now that it is late August it is time to focus on coho. And the good news is coho fishing really picked up this past week. Specifically it started last Sunday the 16th during the morning tide. Whereas

Fish Report 8-13-20

Despite the weather blowing out creeks last weekend, it is all starting to fall back into shape. Silvers are slowly returning around the Juneau area, and Dollies can still be found munching on egg patterns.

On a fly note, as we return to coho fishing, we have updated our Grab & Go area of the site with coho specific selections. You can get 6 flies or 12 flies. Selections are heavy on Dolly Llamas and Clouser Minnows with the 12 fly selection featuring a larger variety of flies and even a topwater Popper Wog. And if you need to change up your leader we recommend the Rio Salmon Leader in 9 foot 16lb test.

We'll see you on the water! 🐟 The First Coho on the Road System Contest has a winner and it wrapped up almost before it began. We started the contest last Thursday and by Friday afternoon Dave Bell had a Sheep Creek coho on the beach and took home a sweet Simms Ambidextrous Sling Pack. Congratulations Dave! He reported catching....

Happy Alaska Wild Salmon Day!


Well, that was fast! We’ll just mark this date down in our calendar for next year....

Friday, 8/7/20 @ 2pm. Sheep Creek chromer on none other than the black and white dolly llama.

David Bell May have caught the first and taken home a new Simms bag, but there’s still a hat up for grabs for the second silver of the season!

Fish Report 8-6-20

Heeeyyyoooo! We are launching this weeks local fishing report with another photo contest!

Theme: First Coho On the Road System

Check out this weeks report for all the details and tag us / use hashtag #roadsystemcoho to enter! 🎣 Get ready Juneau! Because it is time for our annual: We upped the prize this year and the winner will take home a Simms Ambidextrous Sling Pack! Not too shabby... Grand Prize - Simms Ambidextrous Sling Pack! The second

Dry Fly Fishing for Grayling [Video Duration 2:29 ]

With fishing close to home being the order of the day, this is how Alaskans fish for what is right in their back yard. Grayling are notorious surface feeders and if you are looking for dry fly action they are your best bet in Alaska.

Check out a little dry fly fishing for grayling on a beautiful stream in interior Alaska. Check out a little dry fly fishing for grayling on a beautiful stream in interior Alaska. With fishing close to home being the order of the day, this is how Alaskans fish for what is right in their back yard. Grayling are notorious surface feeders and if you are looking for dry fly action they

Fish Report 7-30-20

Step 1: Tell your boss you're going fishing.
Step 2: Catch a Dolly.
Step 3: Catch a Pink.
Step 4: Catch a Chum.
Rinse & Repeat. It looks like today and tomorrow may be our summer, Juneau. Tell your boss we give you permission to take the day off and go fishing in the sun!!! Here is what you should do. Go catch a Dolly: the creeks have dropped back into shape and bead fishing for Dollies is excellent. Cowee Creek,

Fish Report 7-23-20

The Thursday fishing report has arrived, and it seems the high water and rain has pushed a fresh batch of pink salmon and Dolly Varden into the creeks for our fishing enjoyment!

And, on a shop related note, we have just added a bunch of fleece tops, men's and women's rain jackets, WindBloc Gloves, Simms socks and more to our Sale Area. Check them out online or in the shop. Quantities are pretty limited so if you see something you want jump on it! Bright pink salmon on a Humpy Hooker! Last week's high water kicked several fisheries into high gear and this is the time to get out and have some pre-coho season fun. We'll start off with pink salmon fishing. At long last there are good numbers of pinks in

Fish Report 7-16-20

Well, it's been a wet summer so far, but that is good for fishing! The cutthroat and Dollies are staging in freshwater, and the Kings just keep on coming! Beautiful cutthroat trout caught on a Honey Hole. Photo courtesy of Rocky Estrada. It has been a wet couple of weeks but the fish don't seem to mind. Cutthroat and Dolly fishing has continued to be quite good and chums, a few pinks and even a king

The Dollies are thick and hungry in the Chilkoot this year. And, it seems they cannot resist the Honey Hole.

Thanks, Jake Fleetwood for the photo!

Visit fof all of your fishing needs!

Fish Report 7-9-20

Thursday's are for fish reports to fuel you for the weekend ahead!

Dollies are showing up to the creeks... And, in classic "match the hatch Alaska edition" they are chomping down on egg patterns and attractor patterns in anticipation of the salmon spawn. As we roll into July the king salmon are quickly tapering off and new fisheries are opening up. For the next week, Dolly Varden, along with a smattering of salmon, will be your best fishing bet around Juneau. Nice early July Dolly Varden on the bead. Dollies have

Who else is excited for creek fishing?!


Just a happy reminder that we love to share your fishing and adventure photos on social, fish reports, etc! Keep tagging us and sending them our way!

Fish Report 7-2-20

Happy Fish Report Thursday!

Note to our local customers for the 4th of July holiday weekend the shop hours:

- Friday the 3rd just from 10am - Noon
- Closed on Saturday the 4th & Sunday the 5th
- Grab whatever gear you need before Noon on Friday, have a great weekend and we'll see you when we reopen at 10am on Monday the 6th.

Hope you all have a fishy weekend! 🐟 40" King Salmon on the Two Hander. Mark Hieronymus photo. As we roll into July we are looking at a super nice weather forecast and plenty of fish to chase. Be sure to take advantage of the 4th of July weekend and get some fishing in. King salmon

Happy #trouttuesday!


Trout are beginning to return to creeks around the area hungry with anticipation of the annual “egg hatch.”

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Friday Funday
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8465 Old Dairy Rd, Ste 101
Juneau, AK

Opening Hours

Monday 13:00 - 17:30
Tuesday 13:00 - 17:30
Wednesday 13:00 - 17:30
Thursday 13:00 - 17:30
Friday 13:00 - 17:00
Saturday 11:00 - 16:00
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