Golf Ex Machina

All that matters is the next shot.

New T250 / T150 combo with ferrules & finished with grips. Best grips on planet earth!

Have you hit the new Titleist irons yet?

Listen, here’s the difference between good builders and bad builders, and I’ll cut to the chase, because when someone comes to you having paid $1000 more from a big box fitter and gets poorly built clubs back, it pi**es me off.

Good builders know exactly how much epoxy to use, and bad builders don’t. This “section” of dried epoxy, weighing 1.66g, was removed from inside an Axiom shaft in addition to the 2” of epoxy I’d already managed to drilled out. The unnecessary epoxy used increased swing weight to the point the client felt the clubs were too heavy. And his instincts were spot on.

When building a golf club, you need far less epoxy than you might think, and good builders know this. You can have all the latest tech at your disposal, but if you’re not caring about your work and / or understanding the fundamentals of club building, then you’re doing golfers a disservice.

Feel free to guess the big box fitter. Hint… it’s NOT TrueSpec.

A little homage to my two greatest sporting influences. On May 1st 1994 (just three weeks after Kurt Cobain’s death) Ayrton Senna, the greatest formula one driver to exist, was gone too soon. Less than 4 months later a young Tiger Woods would emerge to win the first of his 3 US Amateur titles. We ALL know the rest.

I feel lucky to have seen Senna race multiple times in person, and to have witnessed Tiger’s Open Championship victory at St Andrews in 2000. Sadly, I never saw Nirvana.

Side note… The documentary “Senna” by Asia Kapadia will show you why I consider him the GOAT.

Who’s your GOAT?

A little homage to my two greatest sporting influences. On May 1st 1994 (just three weeks after Kurt Cobain’s death) Ayrton Senna, the greatest formula one driver to exist, was gone too soon. Less than 4 months later a young Tiger Woods would emerge to win the first of his 3 US Amateur titles. We ALL know the rest.

I feel lucky to have seen Senna race multiple times in person, and to have witnessed Tiger’s Open Championship victory at St Andrews in 2000. Sadly, I never saw Nirvana.

Side note… The documentary “Senna” by Asia Kapadia will show you why I consider him the GOAT.

Patrick Boyd took the least important piece of a golf club and made it matter. He changed how we look at ferrules and maybe, in some small way, how we look at the game itself.

I likely wouldn’t be here either if it wasn’t for the vision of Patrick Boyd and the proliferation of the colored ferrule. The ferrule became a catalyst for self expression in golf and part of modern golf culture. An incredibly understated mover of the cultural needle.

Also a massive shout out to Javier Camarillo aka and . If club building handed out Michelin Stars, he’d be at the top of the list. He has the “Machina Star” award at least. Jiro Dreams of Sushi level stuff!

Read the full story at MACHINA.GOLF.

The new Axiom 125S / 95S / 95R have arrived! Available now at MACHINA.GOLF or DM for builds.

Most golfers never think about the glue holding their clubs together, but they should. That tiny bead of epoxy between the shaft and the head isn’t just an afterthought; it’s the difference between a club you can trust and one that lets you down. Golf swings create tremendous torque and impact, especially with drivers, and heat from a car trunk or a hot summer round only makes things worse. Cheap epoxy can fail under those conditions, leading to club heads loosening or even flying off entirely. In other words, the right epoxy matters.

That’s why serious club builders use epoxies built for aerospace and automotive applications where failure simply isn’t an option. 3M provides superior shear strength, heat resistance, and long-term durability compared to golf-specific epoxies like Brampton. In simple terms, 3M epoxy grips tighter, lasts longer, and holds up under the stress of high-speed swings and harsh environments. You may never see it, but that bond is what keeps your clubs performing the way they should, round after round.

And at $40 per tube, it means a builder cares about you, your clubs, their build work and their reputation.

What wins on Sunday sells on Monday.

It is no coincidence that Fujikura is now played by more tour players and golfers worldwide than any other shaft. In 2018 they released the original Ventus line, introducing their new Velocore technology.

Fujikura’s had managed to do what no other shaft manufacturer had, bringing innovation that would change the game for tour players and golfers around the world. A shaft technology that delivered much greater stability through the swing, which meant more center strikes, tighter dispersion and increased ball speed.

I had the pleasure of visiting their Carlsbad facility yesterday. What I encountered was a team of normal people, just like you and me, all working together with one goal - to help us play better. Quite genuinely a whole greater than the sum of its parts. A company culture like this stems from one place only, the very top, and it shows.

Fujikura innovated, let their shafts do the talking, paying no tour players in the process, and playing the long game. It paid off. Ventus just won the grand slam of golf - all four majors - Rory, JJ and Scottie x 2.

Add some color to your bag!

Blur released Song 2 on April 7, 1997. Less than one week later, Tiger Woods obliterated the field at Augusta National, winning The Masters Tournament by 12 strokes.

His Driver, a King Cobra Deep Face 9* with a X100 steel shaft at a playing length of 43.5”. Woods average driving distance that week 323.1 yards using a Titleist Professional 90 ball. Field average was 300.3 yards.

There is beauty in simplicity.

Troy Knight ( ) manages to tell a story within every photo. His images evoke emotional responses and become something more than just photographs - they are works of art.

Troy’s Chambers Bay Collection is available for licensing at MACHINA.GOLF. Contact us to discuss working with Troy on your project.