One of the themes for me this year has been change. Big. Bold. Change. We’ve all been challenged on how to think and act differently within our lives, our businesses, our relationships and where we might want to be in the future. For years, I’ve been preaching to my own small choir about how important early childhood swim lessons are and how there is a deficit of EC swim programs in low-income, inner-city areas in LA. It's one thing to have the same conversation with the same twenty or thirty people over and over who already agree with you. It's another matter entirely to step up and make a Big Bold Change that illustrates just how passionately I feel about this topic.

Inspired by so many others I’ve met; Jamal Hill and his Swim Up Hill Organization, the Black Kids Swim organization, my conversations with Head Swim Coach Nic Askew from Howard University (Howard University Athletics) and my own community service experiences over the years with organizations like Children's Bureau and Girls Inc.. I’m inspired by leaders who affect positive change and encourage others to do the same like Sara Blakely (SPANX) and GaryVee Video Experience (VaynerMedia & VaynerSports).

Years ago, I heard a Wayne Dyer quote that said ‘people are always looking for reasons to be offended’ and I’m going to spin that and say I believe people are always looking for reasons to be inspired. When, as a leader, you can inspire your team, you have the pleasure of sitting back and watching them take the ball and run with it in directions you could only dream of. Today, my Big Bold Change starts in the est. of the All kidSwim foundation. Rather than continuing to sit in the passenger seat of my own car and wait for someone who I think may know better to get in and drive it towards my vision, I’m taking the wheel and driving straight towards the horizon. I hope you’ll join us, either simply by continuing to watch as we document this process, or perhaps you might want to contribute in some way, connect with us or even take on your own cause!

-Lisa Fineberg Cook
Founder of Kidswim and The All kidSwim Foundation
#ICYMI: Black Kids Swim and Kidswim joined forces for a podcast episode focused on diversity in swimming! Give the two-part interview a listen🎧:
Well, that is exactly what Sainsbury's did when they received a letter from a 3.5-year-old girl, Lily (with the help of her mom, of course) who was confused why their bread was called “Tiger bread” when it looked more like a giraffe. Both Lily and her mom were surprised when they received a letter back from the company’s customer service department agreeing with the little girl. The mom found this so touching that she decided to include it on her blog where it went viral, and the pressure was then on for Sainsbury’s to change the name of the product to the much more appropriate giraffe bread. Which they did!
What makes this story stand out? It’s about creating the kind of experience that profoundly touches the soul of customers, leaving them changed forever by the encounter. Creating profound service experiences requires emotions, intention, and soul. Exceptional customer service like this can have a profound impact on your bottom line.
In today’s episode of “A Soul-full Business,” I interviewed CEO and Founder of Kidswim, Lisa Cook on the topic: Customers practices that touch the soul. Recently I did a deep dive into Lisa’s business in preparation for an offsite strategy session. I was impressed with her levels of repeat business, customer ratings on yelp and her team’s evaluation of her leadership skills. This is why I am excited to chat with her about her values when it comes to service and lessons learned along her 19 year-long entrepreneurial journey. Tune in and let us know what you took away from the discussion in the comments below.
Have you been wondering how to reinforce the skills your children learned once their swim lessons conclude? Kidswim, a member of the Pool Safely community, has some answers for you:
Drowning prevention is a single sentence in the overall concept of water safety. If water safety is the entire paragraph, ‘drowning prevention is a single concept’.

For example, the classic drowning prevention skill is to teach a child how to roll over and float if they fall into a pool. This is an excellent and valuable skill towards creating a water safe child. We want to add skills to that, which would be for the child to roll from back to front and swim to the side of the pool then climb out. That completes the sentence. Kidswim
A great read from Kidswim on the difference between Drowning Prevention vs. Water Safety!

“Drowning prevention is a single sentence in the overall concept of water safety. The classic drowning prevention skill is to teach a child how to roll over and float if they fall into a pool. This is an excellent and valuable skill towards creating a water safe child. We want to add skills to that, which would be for the child to roll from back to front and swim to the side of the pool then climb out. That completes the sentence.”

#OSA #swimwithpurpose #survivalswim #swimfloatswim #swimfloatsurvive #poolsafely #watersafety #drowningprevention #safetylayerstoprotectourchild
So proud of my longtime client and friend @Lisa Fineberg Cook and her team over at Kidswim They are absolutely on fire (as usual)🔥💦#payitforward #femalefounders #goals #womensupportwomen #entrepreneur #womeninbusiness #Repost
🙌🏽 #TBT to @johnlegend ‘s #adultswimlesson with Kidswim 👏🏽. Lisa shared a few insights with our followers this week regarding just how important it is to teach proper breathing techniques. ​🏊‍♂️ Breathing is KEY to both short and long term success and for children and adults who are learning, it should be a MANDATORY skill. 🤔A common misconception is that you need to hold your breath while submerged underwater. 🙋🏽‍♀️ We enforce exhaling while underwater vs holding your breath 🌬. For more tips or to sign up for swim lessons, visit our website. Link in bio. 🙌🏽 #adultswimchallenge #adultswimlessons #adultswimlesson #learningtoswim #swimlesson #johnlegend #chrissyteigen #swimlessons #swimming #watersafety #drowningprevention #truthaboutdrowning #watersafe #swim #tbt #throwbackthursday #kidswimla #LosAngeles
Check out the Water Safety Children's Book Reading and Q&A event we are hosting!!! Kidswim Tickets are Free but space is limited, so RSVP here:
LA's Premier Baby Registry Event wouldn't be possible without our sponsors!

Meet and greet with top baby brands and experts in safety, skin care, and much more!

Stokke, UPPAbaby, Mustela USA, CYBEX, Ergobaby, Nuna, Babymoov USA, @armsreachconcepts BellaNove, Mommy Nearest, @littlespoon Kidswim Olababy, Mama Niela - Previously Picsea.

Thursday, April 12th 11am - 3pm
Tickets: $10 (each ticket will receive a $10 Kidsland Gift Card)
RSVP Today!
This isn't a good article - it's a GREAT one. When you read it, you'll see why my kids' swim teacher became one of my favorite people on earth. Oh, and she's a great writer, too. Lisa Fineberg Cook Kidswim
Where are you located in LA?
Summer is almost here and that means kids everywhere will be pool bound! So I invited water safety expert Lisa Cook from Kidswim in LA to share some water safety tips for parents and kids who are ready to dive in.

Teaching kids to love the water through a stress-free method based on child development principles. Welcome to KidSwim, a stress-free, highly professional developmental swim school.

Founded in 2001, our pioneer program is proven to bring enjoyment and water safety to your children, and peace of mind to you. Let your children experience swimming the KidSwim way: where kids learn to love and respect the water.


Still on the waitlist?! 😩

Make sure your signed up for our monthly newsletter for updates and ✨FREE ✨water safety education resources.


5 tips to help your kids remember everything they learned over summer:
⭐️ Practice when you get the chance! If the weather is nice, jump in with your kids on the weekend or go night swimming! Practice face in and bubbles and small glides, even floating

⭐️ Vacation! always a great time (and a great excuse) to get in the pool and swim.

⭐️ Show your kids a few of the pictures and/or videos you took of them over the summer - remind them of how well they swim and ask them to talk about what they remember about swimming lessons!

⭐️ Start early in the spring. Believe it or not, this is such a great time to get some lessons in - gives them a head start before summer and they’ll progress even faster.

⭐️ Don’t panic!! If none of these things happen and your child seems to forget everything, I promise that about 2 weeks into next season it’ll all come back and after about a month of swimming again, there’s usually a huge jump forward in accomplishments.


3️⃣ Important Summer Safety Tips!

🐞 When using sunscreen and mosquito spray, always apply the sunscreen first, then wait a few minutes and apply the bug repellant.

🌊 Make sure to have cold bottled water by the pool when kids are swimming because they will still get dehydrated and need to drink regularly.

🍔 While eating a large meal or anything dairy isn’t advised before swimming, small snacks are okay, such as some fruit, vegetables or crackers.

👎 It is not, however, advisable to allow kids to ‘snack while they swim’ as they can choke.

🤝 If you are sending your child to someone’s house who has a pool, make sure you are very clear about what is and isn’t allowed for your child if you aren’t there.

✨ More safety tips on our website


There are definitely ways in which you can engage with your little ones to help facilitate learning while practicing swim skills from the safety of your own home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Believe us when we say, even playtime in the water teaches your children about swimming and safety. If you have a pool or whirlpool bath, you can absolutely help your children practice their skills, play with them in a variety of creative ways and keep their love for the water fresh in their minds so that when it comes time to resume lessons, they’re already completely acclimated!⠀⠀⠀⠀⠀⠀⠀⠀⠀
(**Please note with whirlpool bath's, the temp should not exceed 94 degrees, and no jumping allowed.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
For more helpful tips and ideas on how to practice swim skills at home, visit our blog! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ LINK IN BIO ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀


I’d just like to post a very important PS to yesterday’s reaction piece on the drowning that took place during a group swim lesson.

My goal is not to condemn group lessons. I myself, taught at the Y for years as a young instructor and then became an aquatics director. Group lessons can be a great, affordable, and fun way for children to learn to swim. Group lessons can be safe and productive when they are staffed with properly trained instructors and maintain a responsible ratio of instructor to student balance. Ideally 3-1, any more than that should have an assistant instructor AND a lifeguard stationed directly in front of littles who are non-swimmers/beginners.

Photos from Kidswim's post 02/08/2022

💙 Our passion for water safety education is the cornerstone of our mission within the kidSwim community. We also believe, strongly, in extending that mission to the greater LA communities. All children deserve to grow up feeling confident and safe in the water. This promotes inclusion, understanding, and a stronger sense of community.

This month, in honor of ✨✨, we will be spotlighting famous swimmers, water safety advocates, and organizations within the Black community that work diligently to bring access to swim lessons and water safety to marginalized communities who need it.

⭐️ Make sure you are following our non-profit page @allkidswim for more resources, donation information, and volunteer opportunities.

🤝If you know if a person or organization you’d like us to spotlight tag them below!

✨💙 Stay tuned for more!⠀⠀


kidSwim lessons opening soon! 🐠 If you are new to kidSwim or are interested in signing up for in-home lessons, contact our office at @[email protected]. We can’t wait to see you in the pool!


kidSwim is back for another fun-filled season! 🎉

🙌 We have so many great developments in the world of our wonderful swim school. We go into this season armed with safety as our number one priority, our Covid policies are firmly in place, our pools are secured (and heated!) and our instructors are excited to see your smiling faces again. We look forward to providing your family with impeccable service and, as always, giving you our very best swim instruction.

✅ There are so many things to worry about, we want to take ‘water safety’ off your list.

👩‍💻 Stay tuned for more details on:
💦 Pool Openings
💦 In-home lessons
💦 Volunteer opportunities with our non-profit @allkidswim


👉 For more information on how to register for in-home lessons or lessons at one of our locations, contact our office.
📧 [email protected]

Photos from Kidswim's post 02/08/2022


💦 Our program is designed to enhance and support those skills and that growth. In addition, we add safety words and physical skills that are developmentally appropriate to the age group.

👶Aligning with the American Academy of Pediatrics’ guidelines for developmental milestones, we address swim skills in the same format that they do, from a motor/communication/sensory framework. Our developmental swim method approach teaches kids to love the water at each age and stage, focusing on specific motor/communication/sensory skill development.

🔑 This is the key to real learning — meeting each child where they are developmentally. Once they’ve gained confidence and acquired specific water skills, we can push them beyond their comfort zone.

⭐️ Visit for more information about the kidSwim method.

Timeline photos 04/06/2021

👶🏽 So you have a ONE-YEAR-OLD... 😭⠀⠀⠀⠀⠀⠀⠀⠀⠀
⭐️ This is one of the biggest developmental transitions for your little one. The past months have been filled with SO MANY firsts and unforgettable milestones. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
😎 As summer creeps up, remember that swim lessons are A VITAL part of your toddler's SAFETY + development. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌊 Today in our stories, we share 13-18-month-old motor, sensory, and communication skills we use to teach swim lessons and water safety! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐠 Make sure to check it out! If you miss it, visit to learn more!⠀⠀⠀⠀⠀⠀⠀⠀⠀

Timeline photos 04/02/2021

⭐️ YOU WON'T WANT TO MISS THIS ⭐️⠀⠀⠀⠀⠀⠀⠀⠀⠀
Exclusive IG LIVE interview with @coachadriennelakate⠀⠀⠀⠀⠀⠀⠀⠀⠀
Monday, April 5th at 10:00 am ⠀⠀⠀⠀⠀⠀⠀⠀⠀
👑 Coach Adrienne Wesley is a powerhouse! She is the owner of @swimlifefitness 🏊🏾‍♂️, a swim coach who Specializes in Adaptive Aquatics, WSI certified, an educator, a mindfulness coach, and co-host @theswimculture podcast. 🙌🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀
We recently connected with @coachadriennelakate on Club House where she discussed how she advocated for her local school districts in ATL to include swim lessons into their educational curriculum. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We at @kidwswimla + @allkidswim are hoping to see swim lessons in the early childhood curriculum in Los Angeles. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Tune in Monday, April 5th at 10:00 am on IG LIVE to find out more information! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Timeline photos 03/31/2021

🌊 Today in our stories, we share 10-12-month-old motor, sensory, and communication skills we use to teach swim lessons and water safety! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌊 Make sure to check it out! If you miss it, visit to learn more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Timeline photos 03/24/2021

🐠 Did you know The kidSwim Method actually details how we utilize a developmental approach in order to maximize effective and positive learning for each and every child we work with?⠀⠀⠀⠀⠀⠀⠀⠀⠀
👶🏽 Today in our stories, we share 7-9-month-old motor, sensory, and communication skills we use to teach swim lessons and water safety! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Make sure to check it out! If you miss it, visit to learn more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Timeline photos 03/23/2021

💙 Swimming for the Special Needs Child 💙⠀⠀⠀⠀⠀⠀⠀⠀⠀
In terms of working with children with special needs, we feel that the water is a superior form of exercise and incorporated into any OT or PT routine, it only enhances advancements and improves skills, coordination, and strength. It may sound extreme but there really is no downside to incorporating swim into the routine for any child with special needs. Every color, size, age, skill level, disability, injury, illness, mental or physical challenge. ALL are welcome and even more amazing: ALL can, in one form or another...SWIM. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Within the next few weeks, we will be hosting important conversations with advocates and organizations like @swirl_global and @ snapwithsteppingstones to discuss inclusion for special needs swimmers and their families. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Stay tuned for more information! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸 - @snapwithsteppingstones⠀⠀⠀⠀⠀⠀⠀⠀⠀

Videos (show all)

Lisa Fineberg Cook announces BIG CHANGES coming in 2021! ✨
Spotlight: A Virtual Q&A
KidSwim Instructors Say Hello 👋🏽 💙
Swim At Home
Swim Tips
More Swim Tips




Los Angeles, CA

Other Swimming Instructors in Los Angeles (show all)
SwimRight Academy SwimRight Academy
22622 Vanowen St.
Los Angeles, 91307

Using the SwimRight Method, we utilize the swim-float-swim technique as our foundation, and focus on providing children with knowledge, confidence and safety in and around the water.

Lilly's Bluefin Aquatics Lilly's Bluefin Aquatics
Los Angeles
Los Angeles, 90018

Swim lessons for all ages and abilities that exemplify patience, kindness, and understanding throughout each lesson. Water Safety Instructor certified through the Red Cross Learn-To-Swim program and Certified Instructor of the Swim Whisperers Program.

Jim Herrick Swim School Jim Herrick Swim School
11846 Kling St
Los Angeles, 91602

Jim Herrick Swim School is a year-round swim school, catering to children and adults in the Los Ange

Water Wings Swim School - Canoga Park Water Wings Swim School - Canoga Park
22235 Sherman Way
Los Angeles, 91303

Water Wings Swim School offers swim lessons for both children and adults of all ages. From Beginner Swimmers to Advanced Swim Team Training, we have programs for everyone's needs. Taught in our Indoor Facility to allow for year round lessons and training

Swim with Shandiz Swim with Shandiz
19223 Hamlin St
Los Angeles

PRIVATE - SEMI PRIVATE - GROUP -MOMMY & ME Instagram: @swimwithshandiz *Private swim instructor t

Boot Camp H2O Boot Camp H2O
5870 W Olympic Blvd
Los Angeles, 90036

Best water workout in LA!

Chiara's Swim & Lifeguarding Services Chiara's Swim & Lifeguarding Services
8431 Fullbright Ave
Los Angeles, 91306

My name is Chiara and I'm a private lifeguard (8 years) and mobile swim instructor (10 years). My pr

Hall Swim Academy Hall Swim Academy
221 S. Barrington Ave.
Los Angeles, 90049

Swim Lessons, Swim Instruction, Swimming Lessons, Swimming Instruction, Learn to Swim, Adult Swimmin

Lil' Guppies Swim School Lil' Guppies Swim School
Los Angeles, 00000

Lil' Guppies was started in 2006 by Amy Diamond. Private/semi-private/Parent &me/water fitness/reha

Brentwood Dolphin Swim Club Brentwood Dolphin Swim Club
Los Angeles

The Dolphin Swim Club is a summer recreational swim team located in Brentwood, California. Kids ages 4-18 are welcome to join. We will be holding new swimmer registration on 2/6 from our website. Join us on Zoom (via our site) if you have any questions.

Splash With Me Splash With Me
Los Angeles

🧜‍♀️ Amanda, Swim Teacher Extraordinarie 🐬 Currently offering private at-home classes ☀️ Swim lessons for all ages 🏅 Strong focus on water safety

Aquasafe Swimming - Los Angeles Aquasafe Swimming - Los Angeles
2331 Kelton
Los Angeles, 90064

Aquasafe Swim School has been teaching children to swim in LA and the Valley since 1991. Fully insured and a member of the National Swim School Assoc.