Hilary Hartling Headquarters

Brand Strategist & Marketer helping entrepreneurs unearth the real meaning behind their business to create a clear, cohesive and compelling brand that inspires their audience.

HILARY HARTLING HQ is a brand strategy business offering products + services that help visionary entrepreneurs make an impact by translating their brand vision into aligned strategies and clear messaging that resonates. From digital courses, 1-on-1 premiere client services, workshops and events, business owners can choose the offering that will help them best on their brand-building journey.

Photos from Hilary Hartling Headquarters's post 08/02/2021

Meet my daughter, Ruby Makena!! 💕💕

Last week started like any other…busting out content for social, putting plans into action from my weeklong business retreat to Vegas the week before, working with clients and calls with my group programs.

It was right in the middle of a 3 hour in person branding intensive with a lovely and very understanding new client that I got a text from David Radis my LA adoption lawyer that said I have an urgent opportunity, check your email.

From that to 2 hours later getting a call saying a baby girl was just born yesterday and she’s mine if I can get up to Washington the next day.

I’ve been on this adoption journey for 5 long years and in 2 minutes learned she was here and all at once I forgot even how to book a plane ticket. 😂😂 Thank goodness for my wonderful & always supportive family who jumped in to help and my brother is Koty-sitting at my house, my sister is with me and the baby in a totally different state and my parents are at the ready waiting to come out and help once I’m home.

The stars aligned (and I’d already planned for August off from my business, so perfect!). I met my daughter Friday afternoon and today she officially became mine.

Ruby is already a total boss and could be a pianist with her long fingers, an athlete with her strong grip and coordination or whatever she wants to be. 🔥🔥🔥 She’s already the love of my life…and she’s also the biggest branding assignment EVER because naming a person, WOW what a responsibility. Ruby is the gemstone of her birth month and she’s my gem, and her middle name is Hawaiian (I grew up there) and means happy one & abundance. Here’s to the beginning of an adventure with my Ruby girl. ❤️
#adoptionrocks

07/30/2021

End of the month check-in and journal prompt to help you reflect and plan ahead for the rest of the summer…

It’s the end of the month:
> gather your final revenue numbers - did you meet your goals?
> what were your wins - big and small - this month you can celebrate?
> what mistakes did you make that you learned something valuable from?
> how are you feeling? (I equate success with FEELING GOOD)

Let’s get real: did you operate and show up this month in habits of fear?

Hustle, sacrificing your personal wellbeing / priorities for your business, canceling on yourself, emotional / convenience eating, taking that laptop to bed with you, scrolling way to much and getting sucked into imposter syndrome or comparison-itis? What do you want to change moving forward?

Maybe there’s a couple of those bad habits that creeped in, but did you also show up in habits that stem from love, abundance and positivity?

Taking time for your morning routine to start your day with clarity, creating white space and time to think and dream, setting up systems that make you more efficient and productive, hiring a new team member, getting even clearer on your own brand strategy, turning off the computer by 6pm every night, having faith in your marketing that it will attract all the right ideal clients, [fill in the blank with your positive habits that serve you well…]

JOURNAL PROMPT:
Moving forward, what are your non-negotiables (those things you WILL do and WILL NOT do in order to grow a business you love)?

Re-clarify your boundaries and it will help you move forward with ease, not stress and overwhelm. Let’s make this a great summer for you and your business!

Share this with any entrepreneur friends who love a good journal prompt for clarity!

End of the month check-in and journal prompt to help you reflect and plan ahead for the rest of the summer…

It’s the end of the month:
> gather your final revenue numbers - did you meet your goals?
> what were your wins - big and small - this month you can celebrate?
> what mistakes did you make that you learned something valuable from?
> how are you feeling? (I equate success with FEELING GOOD)

Let’s get real: did you operate and show up this month in habits of fear?

Hustle, sacrificing your personal wellbeing / priorities for your business, canceling on yourself, emotional / convenience eating, taking that laptop to bed with you, scrolling way to much and getting sucked into imposter syndrome or comparison-itis? What do you want to change moving forward?

Maybe there’s a couple of those bad habits that creeped in, but did you also show up in habits that stem from love, abundance and positivity?

Taking time for your morning routine to start your day with clarity, creating white space and time to think and dream, setting up systems that make you more efficient and productive, hiring a new team member, getting even clearer on your own brand strategy, turning off the computer by 6pm every night, having faith in your marketing that it will attract all the right ideal clients, [fill in the blank with your positive habits that serve you well…]

JOURNAL PROMPT:
Moving forward, what are your non-negotiables (those things you WILL do and WILL NOT do in order to grow a business you love)?

Re-clarify your boundaries and it will help you move forward with ease, not stress and overwhelm. Let’s make this a great summer for you and your business!

Share this with any entrepreneur friends who love a good journal prompt for clarity!

07/29/2021

YOUR BRAND VISION…Is your North Star
Your lofty, aspirational goal
The direction your brand’s headed
The inspiring truth that’s possible for your clients
What your Mission helps you work towards
Craft your brand vision today. Comment below if you’d like help or have questions.

[07/28/21]   Hello brand builders! I will be re-scheduling tomorrow’s live training in my Brand Building Entrepreneur community. Stay tuned and keep an eye out for the new date!

Top 10: Brand Examples & Why They Stand Out — Hilary Hartling HQ 07/28/2021

Top 10: Brand Examples & Why They Stand Out — Hilary Hartling HQ

Check out what’s new on the blog: Top 10 List of Brands I Love…then, tomorrow head on over to The Brand Building Entrepreneur for a FREE LIVE TRAINING (Thursday July 29th at 11am PST / 2pm EST) where I’m diving deeper and tell you why as a brand strategist I absolutely adore these brands & what they’re doing right.

(You’ll pick up some hints about what to include in your own brand strategy!)

Top 10: Brand Examples & Why They Stand Out — Hilary Hartling HQ Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand! There are so ...

07/23/2021

How to keep your branded content relevant and aligned with your strategy to speak your audience’s love language:

Your content is relevant when it aligns with your overall brand strategy, keeping a consistent voice and message when speaking to your audience. You want content to help fulfill your mission and the needs of your niche.

Example:
Melissa is a bookkeeper and finance wizard helping small businesses grow by mastering their numbers. She knows her ideal clients need help understanding how to organize, keep track of and plan their finances for their business and are looking for ways to make it easier and less stressful / overwhelming.

Primary Content:
To fulfill her mission and stay relevant to her clients' needs, Melissa’s primary content will be around her expertise itself:
> Bookkeeping tools, how-to’s, and organizing systems
> Financial planning, strategies, tips and resources
> Client success stories, plus how she manages finances for her own business

Secondary Content:
Once she’s satisfied the need for primary content her audience is hungry for, Melissa can pepper in her secondary content. This content can expand a bit beyond finances, but will still need to be relevant to her brand strategy and audience.

For this content, all Melissa needs to do is look to WHO makes up her niche and what other pain points or desires they have. As entrepreneurs looking to grow their businesses, Melissa could focus her secondary content on:
> business growth & scaling strategies and tactics
> entrepreneur lifestyle
> resources for entrepreneurs that compliment and don’t compete with her financial services but help her ideal clients take away some of the overwhelm of owning a business.

In summary, ensuring your content is relevant to your niche and your overall mission focuses your energy and helps your brand become known for what you do. You become the “go-to ____ expert”….the first step to building a high-value brand.

Let me know if you’d like more details on building out your branded content pillars!

How to keep your branded content relevant and aligned with your strategy to speak your audience’s love language:

Your content is relevant when it aligns with your overall brand strategy, keeping a consistent voice and message when speaking to your audience. You want content to help fulfill your mission and the needs of your niche.

Example:
Melissa is a bookkeeper and finance wizard helping small businesses grow by mastering their numbers. She knows her ideal clients need help understanding how to organize, keep track of and plan their finances for their business and are looking for ways to make it easier and less stressful / overwhelming.

Primary Content:
To fulfill her mission and stay relevant to her clients' needs, Melissa’s primary content will be around her expertise itself:
> Bookkeeping tools, how-to’s, and organizing systems
> Financial planning, strategies, tips and resources
> Client success stories, plus how she manages finances for her own business

Secondary Content:
Once she’s satisfied the need for primary content her audience is hungry for, Melissa can pepper in her secondary content. This content can expand a bit beyond finances, but will still need to be relevant to her brand strategy and audience.

For this content, all Melissa needs to do is look to WHO makes up her niche and what other pain points or desires they have. As entrepreneurs looking to grow their businesses, Melissa could focus her secondary content on:
> business growth & scaling strategies and tactics
> entrepreneur lifestyle
> resources for entrepreneurs that compliment and don’t compete with her financial services but help her ideal clients take away some of the overwhelm of owning a business.

In summary, ensuring your content is relevant to your niche and your overall mission focuses your energy and helps your brand become known for what you do. You become the “go-to ____ expert”….the first step to building a high-value brand.

Let me know if you’d like more details on building out your branded content pillars!

07/22/2021

Feel like one in a bajillion people doing what you do?
And it’s impossible to stand out in your industry?
Maybe you don’t have a clear view of your ideal client?
Or know how to create messaging to reach them well?
START HERE: Your Brand Superpower In One Clear Statement
Download the free guide right now: https://hilaryhartling.lpages.co/brandsuperpower/

Top 10 Locations To Use Your Attention-Grabbing Tagline — Hilary Hartling HQ 07/21/2021

Top 10 Locations To Use Your Attention-Grabbing Tagline — Hilary Hartling HQ

Taglines are meant to inspire. They’re a hook to engage your audience and get them interested in discovering more about what you offer. On today’s blog post I’m revealing the Top 10 places to use your taglines! Click through to read.

And don’t forget, all this week in The Brand Building Entrepreneur, I’m giving examples of how to create your taglines for different brand types…head on over and join if you’re not already part of the community!

Top 10 Locations To Use Your Attention-Grabbing Tagline — Hilary Hartling HQ What’s a tagline? Why do you need one? How do you write your tagline? Do you just need one, or can you have several taglines? And, where the heck do you put them? Today we’re talking taglines!

07/20/2021

Quick Clarity To Create Your Tagline >>

First off, taglines are meant to hook your audience’s attention and inspire them. What inspires your audience most? Hearing about the benefits, takeaways and transformations they’ll receive from working with you (or buying your products).

5 steps to craft your tagline:
1 - List all benefits of your products/services

2 - Highlight benefits that align with ideal client goals/desires

3 - What’s the ultimate, fully aligned benefit(s)?

4 - Craft a variety of taglines based on answer to #3

5 - Choose the best one, test it with your audience

Want some solid tagline examples for product & service-based businesses to see how it’s done?

If you don’t yet have an attention-grabbing tagline, head on over to The Brand Building Entrepreneur FB group where all this week I’ll be sharing a variety of examples.

Go here to join >> Facebook.com/groups/thebrandbuildingentrepreneur

Quick Clarity To Create Your Tagline >>

First off, taglines are meant to hook your audience’s attention and inspire them. What inspires your audience most? Hearing about the benefits, takeaways and transformations they’ll receive from working with you (or buying your products).

5 steps to craft your tagline:
1 - List all benefits of your products/services

2 - Highlight benefits that align with ideal client goals/desires

3 - What’s the ultimate, fully aligned benefit(s)?

4 - Craft a variety of taglines based on answer to #3

5 - Choose the best one, test it with your audience

Want some solid tagline examples for product & service-based businesses to see how it’s done?

If you don’t yet have an attention-grabbing tagline, head on over to The Brand Building Entrepreneur FB group where all this week I’ll be sharing a variety of examples.

Go here to join >> Facebook.com/groups/thebrandbuildingentrepreneur

07/16/2021

At Disney, I was head of Synergy for the studio (Walt Disney Motions Pictures was also known as the move studio). The concept of “synergy” at Disney is where two or more of the owned assets / business units under The Walt Disney Company brand umbrella (ABC, ESPN, Disney Channel, Theme Parks, etc) increased the value of the product for sale or corporate initiative to promote, by working together.

In other words, synergy is created from interdivisional cooperation, by combining forces, and the idea that the combined value and performance of two or more elements will be greater than the sum of separate individual parts.

I believe the goal in building a brand is to create BRAND SYNERGY. Applied this way, it means that the combined effort of your brand strategy elements (mission, vision, positioning, core values, taglines, story, design, etc) are aligned and work together to create a consistent message, cohesive style and greater impact.

When you strategically build your brand strategy foundation and design the elements to work together, you show up as “put together,” professional and like you know exactly what your brand stands for.

It increases the value of your business in the eyes of consumers and boosts your positive brand perception so that you’re on your way to becoming a recognizable, high-value brand.

Would you like to know more about Brand Synergy and how to achieve it for your brand? Let me know in the comments below!

At Disney, I was head of Synergy for the studio (Walt Disney Motions Pictures was also known as the move studio). The concept of “synergy” at Disney is where two or more of the owned assets / business units under The Walt Disney Company brand umbrella (ABC, ESPN, Disney Channel, Theme Parks, etc) increased the value of the product for sale or corporate initiative to promote, by working together.

In other words, synergy is created from interdivisional cooperation, by combining forces, and the idea that the combined value and performance of two or more elements will be greater than the sum of separate individual parts.

I believe the goal in building a brand is to create BRAND SYNERGY. Applied this way, it means that the combined effort of your brand strategy elements (mission, vision, positioning, core values, taglines, story, design, etc) are aligned and work together to create a consistent message, cohesive style and greater impact.

When you strategically build your brand strategy foundation and design the elements to work together, you show up as “put together,” professional and like you know exactly what your brand stands for.

It increases the value of your business in the eyes of consumers and boosts your positive brand perception so that you’re on your way to becoming a recognizable, high-value brand.

Would you like to know more about Brand Synergy and how to achieve it for your brand? Let me know in the comments below!

07/15/2021

To make your message memorable for your audience, create “sticky” content. Use your branded content pillars PLUS, these 3 strategies for “stickiness”:

1 - Make sure its RELEVANT to your audience
2 - CROWD SOURCE content ideas from ideal clients
3 - Ensure HIGH VALUE - include your expertise

Let me know below what frustrates you most about creating content for your business.

Top 10: Brand Strategy Ingredients For Your Sales Page — Hilary Hartling HQ 07/14/2021

Top 10: Brand Strategy Ingredients For Your Sales Page — Hilary Hartling HQ

My next “TOP 10” is live on the blog! Discover the Top 10 brand strategy ingredients essential for your successful sales page. Grab your coffee and give it a read, and don’t forget to tune-in tomorrow - Thursday July 15th at 9:30am PST / 12:30pm EST where I’ll be reviewing the top 10 PLUS MORE branding tips in further detail. I’ll be LIVE for this FREE TRAINING in The Brand Building Entrepreneur FB group -come on over and join us if you're not already a member!

https://hilaryhartling.com/blog/brandedsalespage

Top 10: Brand Strategy Ingredients For Your Sales Page — Hilary Hartling HQ In my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus. It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page. Today I’m giving you a sneak peek at the Top 10 ...

Brand Building, Brand Implementation & Brand Marketing for the Modern Entrepreneur

From the beginning business owner to the established brand, I help entrepreneurs unearth the real meaning behind their business to create a clear, cohesive and compelling brand that inspires their audience.

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