Equinox Sports Club Los Angeles

Science says 7 a.m. is the best time for a session if you want to feel alert for the rest of the day.

We'd get out of bed for these floor-to-ceiling, wall-to-wall windows. #ItsNotFitnessItsLife

Equinox member Margo Lopez is reaching new heights at her home club.

"I like to train in a positive, upbeat environment that promotes me reaching my goals," she says. Hence you can catch her at the rooftop track at Sports Club New York preparing for her first half marathon.

Shop our latest apparel drop, including Margo's look here: https://bit.ly/2I6jenI #ItsNotFitnessItsLife

“I sometimes struggle to slow down," says Group Fitness instructor Matt Ortel. "Strength training shortens muscle fibers, so it’s super important for me to release tension.”

That's why he’s focusing on stretching, yoga, and meditation during Variis's Forward—Together challenge.

How do you release tension? Let us know in the comments. #ItsNotFitnessItsLife

“My style changes just like my moods,” says Equinox member Casey Culver. “Sometimes I want to be loud and noticed, and sometimes I want to blend in with the crowd.”

Shop Casey’s look and more here: https://bit.ly/2IPEtu4 #ItsNotFitnessItsLife

[01/21/21]   Raise the bar on your home workout.

Only at The Shop. Check out our full selection of must-have gear here: https://bit.ly/35W0HTM

Winter can’t keep us out of the water.

Swimming in the saltwater pool at Equinox Hotels is an immersive experience. The walls are clad in carved basalt stone to invoke the motion of water, and the chrome ceiling reflects the pool to help backstrokers check their form. #ItsNotFitnessItsLife

There's a science to sexual satisfaction.

For women, one of the most erogenous zones is the forearm. For men, it's the area behind the knees. #ItsNotFitnessItsLife

Our architecture is more than aesthetics. It’s motivation to improve.

“We try to design spaces that inspire you to do something better than you did the day before,” says Aaron Richter, SVP of Design. #ItsNotFitnessItsLife

Aimee Fuller | Equinox Member

Don’t let the fear of failure hold you back.

Two-time Olympian and Equinox Kensington member Aimee Fuller lives by this motto: “Try something new every day, no matter how small it is." #ItsNotFitnessItsLife

Here's how to use two of our favorite recovery tools from our latest Shop Drop.

Pre-workout: Use the PowerDot 2.0's potentiation program to warm your muscles up.

Post-workout: Set your Hyperice Hypervolt Go to a low speed and move slowly over areas with bulky tissue (not bone).

Shop now: http://bit.ly/3njRZEE

Forward Together Challenge

We're starting 2021 strong with the Forward—Together challenge.
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7 activities a week. 4 weeks. In the @Variis app, at the club, or Virtual Training. Any activity counts toward the challenge. #ItsNotFitnessItsLife

Welcome Forward

At Equinox, we believe in pushing forward to a better tomorrow. Here’s to an extraordinary future in 2021 and beyond. #ItsNotFitnessItsLife

Dancing at In The Wild - EQX

That last-Monday-in-2020 mood. #ItsNotFitnessItsLife

Happy Holidays Equinox

The best is yet to come. As we count down to the end of 2020, we look forward to a much brighter future ahead.

Happy holidays from Equinox. #ItsNotFitnessItsLife

Holiday Meditation

Release any holiday family tension with Michael Gervais's Holiday Travel: Family Stress HeadStrong meditation.

“On holidays and celebrations even the happiest of homes can have some trying dynamics,” says Gervais. “You can’t control anyone else. Approach whatever it is that comes up with friendly open-hearted curiosity.”

Stream in the Variis app.

Today marks the winter solstice.

The switch from darkness to gradually lighter days is a natural time to take stock of the year and plan for the one ahead. Get the guide to making solstice-style resolutions: https://bit.ly/3mFM6kM

You—and only you—are what you eat. Everyone's gut is different, but there are some best practices, says Lindsay Maitland:

- Have plants at every meal

- Focus on probiotic-rich ingredients like yogurt, kimchi, miso

-Stick to natural, biodynamic, and organic wines

It’s #CropTopSzn, even in Chicago.

“Jessie wears them all the time, but Zach and I have been recently trying to start a trend,” says Forrest Deily, Tier 2 trainer at Equinox Lincoln Common. #ItsNotFitnessItsLife

We're going back to Cali.

Any guesses where? Drop them in the comments. #EQXInTheWild #ItsNotFitnessItsLife

Equinox+ In The Wild NYC | Graffiti by Crash

“I’ve lived in the wild all my life.” - John "Crash" Matos

Experience his graffiti at Equinox+ In The Wild New York City and tag us
#ItsNotFitnessItsLife

Fluid geometry is just one of the design elements behind this London club.

Happy (1st) Birthday, Equinox Bishopsgate. You're shaping up beautifully. #ItsNotFitnessItsLife

Shop Drop: Cold Weather

Winter is coming. Layer up in luxe statement pieces. Group Fitness instructor Katherine Menna and Personal Trainer Chris Chang wear our latest Shop Drop.

Shop now: https://bit.ly/2I6jenI

Soup Recipes

Bowl of soup > bowl of cereal.

Starting your morning with low-density foods (those rich in protein but not calories), like a soup, will help you feel fuller, longer. https://bit.ly/2HZR3qE #ItsNotFitnessItsLife

Equinox+ In The Wild NYC | Lunges

Refine your lunge like Harrison Mercado, Variis instructor and Tier X Coach at Equinox Summit: ­

-Step forward, positioning your lead leg at 90 degrees and hovering your back knee.

-Slightly lean forward at the bottom to build tension in your quads and glutes.

-Breathe in through your nose and forcefully exhale as you return to standing.
#EQXIntheWild #ItsNotFitnessItsLife

Ultimate Thanksgiving leftovers bowl

Next-day can be next-level: Use Thanksgiving leftovers for something colorful, hearty, and healthful. #ItsNotFitnessItsLife https://bit.ly/2Anircx

furthermore.equinox.com Instead of making the classic sandwich, try this hearty lunch.

The Drop by Equinox | Shine

Shine on with metallics.

Tier 2 trainer Jessica Bogdanov and Group Fitness instructor Katherine Menna show off their moves in this week’s Drop. https://bit.ly/3maTOnC

All battle rope moves build strength, but if you do only one, make it the double-arm slam. The shoulder, back, arm, and core muscles have to work harder to produce maximum power through that extended range of motion.
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Add at least 2 rounds of 30 seconds on, 60 seconds off to your strength session twice a week. Over time, progress to 60 seconds on, 120 seconds off. #ItsNotFitnessItsLife #EQXInTheWild

Equinox+ In The WIld | Meet Ceci

What does “tough” mean to you?

“Tough to me means being able to be vulnerable, being able to show that you are human, that you can connect and relate with others, and always allow room for growth in every aspect of life."—Group Fitness and Variis instructor Ceci Perez

Shop Drop | Camo

Camo: the new neutral.

Group Fitness instructor Katherine Menna and Personal Trainer Mitch Chappell show our latest Shop Drop in action. Shop the edits here: https://bit.ly/3faLOQW

They’re back. Chilled eucalyptus towels are now restocked at select clubs. Grab one on your next visit. #ItsNotFitnessItsLife

The Basketball Workout

Johnny Rutherford, a Tier 2 trainer at Equinox Austin, picked up a basketball at age 6 and played throughout college.

Much lighter than a kettlebell or dumbbell, a basketball will up your coordination. #ItsNotFitnessItsLife https://bit.ly/3eXZsHb

Shop Equinox Branded Gear

Represent.

Shop our Equinox branded gear: https://bit.ly/35mZAMU

Before you head into the club today, set an intention for the week ahead.

For our EQX Chicago crew, who’s repping Lincoln Common?

Building wiggle room into your diet can help you stick to your nutritional goals. https://bit.ly/2Oux85F #ItsNotFitnessItsLife

In The Wild NYC | New Classes

Athletic Conditioning. Precision Run. Power Yoga. And more.

We’ve added new classes to Equinox+ In the Wild NYC. All Access + Destination Members, book your favorites in the app. #ItsNotFitnessItsLife