Spencer Dennis

Part Four: Turning a Social Account into a Real Business

The flow. Use Claude to iterate on brand voice. Then Claude designed to see it come to life

🚨 Don't do the planning and Claude design. It will gobble all your tokens

PT 4 - Turning a social account into a real business

The flow: Use Claude to iterate on brand voice. Then Claude design to see it come to life.

🚨 Don’t do the planning in Claude Design. It will gobble all your tokens

You're building in golf performance tech and nobody's clicking, converting, or caring? ⁠
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Ask yourself: so what? Watch the full video on YouTube, I break down exactly where this question should live in your pitch, your funnel, and your app. Link in bio 🔗⁠
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I listened to our audience too much.⁠
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Built features that only a subset of users wanted. Added complexity that didn't serve everyone. And made the product harder to love for the people who needed it most.⁠
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If I could do it again — I'd cut a bunch of features out entirely.⁠
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Make sure every feature is well thought out, demanded, and that you're actually tracking usage. Then hide the rest behind screens and let people discover them through a workflow — rather than hammering them with everything the moment they log in.⁠
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You can always stack on more later. You can't get back the user you confused and lost on day one.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf ⁠
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Logging in is not enough.⁠
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If your golf performance app only delivers value when someone opens it — you're already losing them.⁠
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You need to be everywhere they are. Email. Social media. Push notifications. YouTube. Podcasts. Whatever it takes to create thought leadership and external value around your application.⁠
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When a golfer thinks about improving their game — your app needs to be the first thing that comes to mind. Not because they remembered to log in. Because you never stopped showing up.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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Skill Development doesn’t have to look crazy.

Sometimes it’s subtle.

Do the simple stuff consistently with fast feedback tools and you can debug that faulty swing program.

Get outside. You deserve it

Got a great idea for a feature in golf tech?⁠
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Don't build a full company around it. Find a platform or community that needs that feature, isn't ready to build it themselves, and make it incredibly easy for them to plug yours in.⁠
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You update it. You maintain it. The business model makes sense. And you skip the hardest parts — finding distribution, building a full team, raising capital to get started.⁠
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There's a lot of AI tech you can spin up right now that would provide real value to existing platforms where the team is heads down on a two to three year roadmap and will never get to it.⁠
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That's a winner on your hands versus trying to build everything from scratch.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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Hot take: you don't need to build a golf app.⁠
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You don't need to build a performance brand. You don't need to find distribution from scratch. You don't need to build an entire company.⁠
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You can build a single great feature and license it into platforms that already have the audience.⁠
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Distribution is number one. Always. And the hardest part of building in golf tech isn't the product — it's finding the users.⁠
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So if you've got a great idea for a feature — build that. Then figure out how to insert it into technologies that already have a clear path to the people you're trying to reach.⁠
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I think this might be the secret gold rush in golf technology right now.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf ⁠
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It's not a how-to book. It's a how-not-to-f*ck-it-up book. Two and a half hours on audio if you want to get straight to the point.⁠
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If you're building in sports tech or golf, grab it. It might save you years. Link in bio🔗⁠
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Watch the full story of how I got sharked on scale.golf, link in bio.⁠
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You shouldn't build anything until you have a very clear path to distribution.⁠
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And I'm not talking marketing. Marketing is paid acquisition, that comes later.⁠
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I'm talking about a clear path to getting users because they're already self-organized. Already on a newsletter. Already inside another app where your feature belongs.⁠
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That's your distribution strategy at the early stage.⁠
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Who already has your audience and how do you get in front of them?⁠
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Answer that before you write a single line of code.⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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