Spencer Dennis

We never planned to build a network effect. It just happened. ⁠
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CoachNow was supposed to fix one thing: the communication mess around the athlete. Turns out the fitness coaches and mental coaches I worked with weren't just in golf, they were in baseball, tennis, etc. ⁠
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Six months after launch we were in 20-30 sports. We didn't do anything, the coaches did it. ⁠
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Pick the right customer. But how they interact with your tool? That's the bigger decision. ⁠
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Full video on my YouTube channel. Link in bio 🔗⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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Golf is not a big enough market for a venture-size exit. ⁠
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I've always said this. Great starting point, bad landing point. ⁠
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We started CoachNow in golf. It ended up being the #1 coaching app in the world: 80+ sports, 140 countries, acquired twice. ⁠
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Most founders I mentor are stuck on the same question: how do you start in golf and grow out of it? ⁠
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I walk through the whole thing in the new video. Full breakdown on my YouTube channel — link in bio 🔗⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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Heard parents at my son's swim practice celebrating burpees as punishment this summer. ⁠
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Learned this 20 years ago as a coach (stuck with me as a parent too): don't use fitness as punishment. ⁠
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Laps for not paying attention, push-ups for mistakes, all that teaches kids is to hate movement. Then we wonder why they're glued to screens. ⁠
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Celebrate movement, reward it. Parent however you want, but this one's worth rethinking. ⁠
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Running a business had me so fried I couldn't show up for my family the way I needed to. My wife and I kept having these half-conversations while I'm doing the dishes, brain completely gone. ⁠
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So we started doing a weekly family standup Tuesday nights after the kids go to bed. Relationship check-in, budget, calendar etc.⁠
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Easy to do, easy not to do. ⁠
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Anybody doing the same or gonna give this a try? Let me know⁠
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Backyard Drill Sesh - Freezers are the simplest and most slept on drill IMO

I’ve got 3-4 maintenance drills and this one’s always on top.

*Hold for a count of at least 1. If you’re new to this one. Always record em so you can match feel v real

50 million golfers. Sounds massive.⁠
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But how many of them are actually driving purchasing power in golf? How many are real, committed, hungry-to-improve golfers versus someone who played twice last summer and calls themselves a golfer?⁠
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If you're building in golf tech you've got a fundamental choice to make.⁠
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Chase that big, slightly vague number at the top of your TAM slide. Or niche down to the people who are actually spending — the ones looking for every tip, every piece of equipment, every edge they can get.⁠
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The second group is way easier to find. Because they are actively looking.⁠
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Get in front of them with a great offer and your chances of closing are far better than chasing someone looking for a cheap tee time at the local muni.⁠
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Watch the full breakdown on my YouTube channel 🔗 Link in bio ⁠
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🏌️ Building in golf tech? Join the free newsletter at scale.golf⁠
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Dad life + Startup life can wear you down. ⁠
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It's taken me nearly 14 years to figure out what I should be optimizing for. ⁠
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I was always chasing energy but recently I’ve shifted to peace and patience.⁠
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If you’re a dad and can relate - let me know⁠

Happy Father's Day!
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