Simone Talarico Ross, Marketing Coach

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Simone Talarico Ross, Marketing Coach I help coaches sign $1000+ clients in live virtual events. Join us here: https://bit.ly/SimonesGroup That's where I help them!

Hi, I’m Simone, a former Journalist turned Digital Marketer and Educator, and I help coaches and consultants sign $1,000+ clients using live virtual events such as webinars, workshops, masterclasses and challenges. I’m the Founder and Owner of Simone & Company, a platform where coaches can find resources to learn how to build a successful business, attract the clients they want to work with and have the freedom they aspire. A big portion of my students are like me, in their late 40s and older - no, we're not millennials, we didn't grow up with technology and we don't talk fast! My students come to me typically because they started a business after leaving a corporate job, or after the kids are grown, and now they are ready to build a business of their own, and be the true CEOs they're meant to be. But they're not getting clients consistently, they've got help in the past but the income is not coming every month and they need help! Join me for FREE trainings here: https://bit.ly/SimonesGroup

When I say elegance in the DMs is a business advantage, I don't mean the kind you show with a polished script and the ri...
10/03/2026

When I say elegance in the DMs is a business advantage, I don't mean the kind you show with a polished script and the right emoji. I mean the kind you practice the moment you start a conversation with someone who could become your client, when nobody is watching and there's no guarantee they'll say yes. Here's what I mean.

Selling in the DMs is the new way business happens online, and most business owners were never taught how to do it. So they bring the habits of a sales pitch into a private message, and the conversation turns into an offer before the other person even had the chance to tell them what they need.

What I've learned is that a DM works like a meeting across a small table, not a presentation on a stage. When I ask more than I tell, the other person relaxes, and somewhere in that exchange they show me if I can really help them and if this matters to them right now. When it does, inviting them to the next step feels natural for both of us. When it doesn't, I'd rather leave the door open than force a yes.

None of this is loud. All of it is elegant.

Save this for the next time you start a conversation in your DMs, and send it to the business owner who still feels pushy every time they try to sell there 👇🏼

In my first months using AI, a lot of what it wrote for me sounded fine. It just didn't sound like me.I use AI to save h...
10/01/2026

In my first months using AI, a lot of what it wrote for me sounded fine. It just didn't sound like me.

I use AI to save hours in my business, so rewriting everything it gave me wasn't an option. It took me a while to figure out what was missing, and now I use AI for content without that frustration.

If you're frustrated asking AI to help you write something, going back and forth with it and still editing everything at the end, I'm hosting a live workshop for you. I'll show you how to set up your AI so what it writes sounds like you from the start.

Comment WORKSHOP and I'll send you all the info to save your seat 👇🏼

Just make sure to follow me first 👉🏼 , or Instagram won't let me DM you.

When I say elegance is a business advantage, I don't mean the kind that just looks good in photos. I mean the kind that ...
09/23/2026

When I say elegance is a business advantage, I don't mean the kind that just looks good in photos. I mean the kind that shows up in real time, with a real client, the moment holding a boundary would be so much easier to skip. Here's what I mean.

Most people think boundaries mean being less generous, less available, less accommodating. It is not that. It is about being deliberate instead of reactive, choosing where your time and energy go instead of handing it to whoever asks first.

It looks like naming your reachable hours before anyone has to ask. Protecting the scope you agreed to, even when it would be easier to just say yes. Letting your price hold the line so you never have to defend it twice. Giving the real timeline instead of the convenient one. Putting a number on your revisions, so the work stays protected and so does your time.

None of these moves are loud. All of them are elegant. And they change more than your schedule, holding the boundary is what keeps you steady enough to actually serve the client well, because a consultant running on empty has nothing left to bring to the table. Save this if you are the business owner who has been mistaking availability for value.

09/22/2026

I get asked which AI model is best almost every day. It’s the wrong question now.

The real divide is which platforms actually integrate: remembering your business, reading your files, working across your other tools, and doing the task instead of handing you instructions.

That gap is exactly what I’m building my next workshop around. Not another intro to AI session. A real walkthrough on how to set AI up as an actual system inside your business, the kind that saves you real hours every week instead of adding one more tool to manage.

Comment WORKSHOP and I’ll save you a seat the moment doors open. You’ll finally learn how to use AI as a real system for your business, not something you’re constantly fighting with.

Just make sure to follow me first 👉🏼 , or Instagram won’t let me DM you.

When I say elegance is a business advantage, I don't mean the kind you wear. I mean the kind you practice when nobody is...
09/16/2026

When I say elegance is a business advantage, I don't mean the kind you wear. I mean the kind you practice when nobody is applauding and the client has not said yes yet. Here's what I mean.

Most business owners think authority comes from being the loudest voice in the room. It does not. It comes from being the most deliberate one. Every slide in this carousel is one elegant move, five small decisions that quietly separate someone building a real business from someone just performing one online.

Speaking clearly instead of trying to impress. Showing your numbers instead of hiding your likes and comments. Choosing a smaller, sharper audience over a bigger, blurrier one. Making eye contact, literally, when you are trying to earn someone's trust. Knowing how to say no to the client, the project, or the platform that was never actually yours to say yes to.

None of these five moves are loud. All five are elegant. Save this post before your next client call, or send it to the business owner who is still confusing volume with authority.

Every week I watch smart business owners open ChatGPT ten times a day and still get nothing they can actually use.It is ...
08/29/2026

Every week I watch smart business owners open ChatGPT ten times a day and still get nothing they can actually use.

It is not because the tool is broken. It is because nobody ever showed them there is a difference between chatting with AI and building a real system with it.

I used to do the exact same thing. Type a request, get a mediocre answer, quietly rewrite the whole thing myself, then decide AI just was not for my kind of business.

Turns out I was the missing piece, not the software.

Comment WORKSHOP and I'll save you a seat the moment doors open. You'll finally learn how to use AI as a real system for your business, not something you're constantly fighting with.

Just make sure to follow me first 👉🏼 , or Instagram won't let me DM you.

Losing 1,000 followers wasn't the wake up call.Not having my followers that are English speakers around the world seeing...
08/28/2026

Losing 1,000 followers wasn't the wake up call.

Not having my followers that are English speakers around the world seeing my posts was.

I've known for a while that posting mostly in Portuguese for weeks, after an event in Brazil, changed who Instagram shows my content to. I just hadn't sat down and figured out what to actually do about it, until recently.

Here's the part most people miss. Instagram isn't deciding who follows you forever. Every new post gets tested fresh with a small group first, and how that group responds decides how far it goes. So your account isn't locked into one audience permanently, but the pattern you've fed it recently absolutely shapes who ends up in that test group.

So starting now, I'm rebuilding that pattern on purpose. Different engagement, different signal, no paid ads, done in front of you.

If your reach has felt off lately, this might be part of why. And I'll be sharing the results of the strategies I'll be using so you can borrow it to use on your account.

Celebrating a month since my husband had a major surgery!!! 👊🏼I haven't posted about this until now because I needed to ...
08/24/2026

Celebrating a month since my husband had a major surgery!!! 👊🏼I haven't posted about this until now because I needed to actually live through it first.

My husband had major surgery four weeks ago. Between waking him up to keep him moving, making sure he ate the healing food he didn't want, and being present through a level of pain I'd never seen him in, most of my days belonged to him.

I still showed up for every single client call, Tuesdays, Wednesdays, Thursdays, because that work fulfills me and I refused to let it go. The repositioning strategy, the pricing conversations, the daily messages with founders about showing up authentically, all of that stayed mine.

What I handed off was everything else. The admin. My own content. The parts of running a business that don't need my heart in them, just my attention. AI held that for four weeks so I didn't have to choose between my husband and my clients.

He's recovering wonderfully. My business didn't drop a single ball. And this Wednesday I'm going live, on Instagram and YouTube, to walk through exactly which systems made that possible. More details coming soon.

Have you ever had to hold two things you love at the same time? Tell me below 👇🏼

I started doing something with my clients that's completely changing the way they see their time.It's not new content, a...
08/18/2026

I started doing something with my clients that's completely changing the way they see their time.

It's not new content, and it's not a new service. It goes back to something that hasn't changed since my newsroom days: I don't touch strategy until I know exactly what's broken in a business first.

That part carried straight through, agency, workshops, mentorship, consulting.

Every version of this work started with the same instinct, ask better questions, find what's actually broken, then build the fix.

What's new is what happens after we find the fix. I've built AI into that process as a system, not a tool, something that runs quietly in the background and speeds up everything that comes next.

It's handling the parts that used to eat an entire afternoon, drafting, organizing, keeping the follow through moving even when nobody's actively thinking about it.

My clients are getting hours back every week they used to spend on ex*****on. And honestly, so am I, the same system that speeds up their business speeds up mine.

If you're curious how an AI system like this could work inside your business, comment AI below and I'll walk you through exactly how it works.

Everyone's telling you to hire your way to growth. That advice is outdated.Most business owners hire a social media mana...
08/14/2026

Everyone's telling you to hire your way to growth. That advice is outdated.

Most business owners hire a social media manager or a virtual assistant for the exact same reason: content isn't happening consistently and it's costing them visibility. But that's usually the easiest gap to close with a system first, before it turns into a payroll line.

I see business owners hire out of panic, not strategy. They fill a role because the workload feels unbearable, not because they've actually mapped what needs a human and what doesn't.

Before your next hire, ask yourself one question: is this a people problem, or a systems problem?

What's the one task in your business that's eating your time right now? Comment below, I read every one 👇🏼

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