05/12/2026
Middleoftown Cycling
🚲 Join the #MOTC community!
🙌🏼 Explore #cycling trends & let's ride! Middle of Town Cycling is our second location in Louisville, KY. Why shop with us?
We bring our passion for cycling into everything we do here, whether you're coming in for a service or repair, looking to buy a new bike or bike accessories, or just simply taking a look at what's out there. We sell top-notch products from some of the best bicycle brands in the world! We strive to provide our customers with competitive pricing, quality products, and helpful guidance from our super
05/12/2026
05/12/2026
Meet the new Liv Embolden E+ ⚡🚵♀️
A fun and confidence-inspiring e-MTB designed to help you explore more trails, ride farther, and enjoy every ride a little more.
Powered by Liv’s SyncDrive E-system, it delivers smooth and natural pedal assistance that makes climbing and longer rides feel easier and more enjoyable 👀
People who don’t ride MTB often think it’s just riding through the woods 🚵
But mountain biking is focus, control, adrenaline, challenge, and fun all at once.
Once you experience it, you understand why riders love it so much 👀
Trail or downhill? 👇🏻
There’s something about road cycling that’s hard to explain until you experience it yourself 🚴♂️
The smooth roads, the quiet mornings, the speed, and the feeling of wanting to go just a little farther every ride.
Road riders know exactly what we mean 👀
What got you into road cycling?
05/06/2026
A huge thank you to everyone who joined the first Ride Revolution Girls Bike Club ride 🚴♀️
Seeing so many girls out riding, connecting, and having fun together made this event truly special.
This is just the beginning, and we’re excited for more rides throughout the summer ☀️
If you’d like more information about future events, follow: https://www.facebook.com/groups/497858146311169/about?wa_status_inline=true&ref=1
Or give us a call anytime. 🙌🏼
What most people don’t see is what makes the biggest difference. 😎
Behind every bike, there’s time, precision, and attention to detail to make sure everything feels right on the road or trail. ✨
05/03/2026
This is what we mean when we say “not just a bike shop.” 😎
We don’t just sell bikes… we’re out there riding, representing, and doing what we love 🚴♀️
Nira just completed the Five Boro Bike Tour in NYC and brought home her medal, but more than that, an experience we’re proud to be part of.
We love being part of a community that rides beyond our own city.
Congratulations Nira! 🎉
If you’ve ever done a ride like this, we’d love to hear about it.
This one is built for riders who want more control on the trail. 👌🏼
Designed for enduro, trail, and all-mountain riding, it’s made to stay stable and planted even when things get rough. 😎
If you’re looking for something that feels confident and smooth on uneven terrain, this is definitely worth a look. ✨
Stop by the shop or message us if you want to check it out 😀
It’s not just about bikes. 🚲
It’s about the community and getting it right. 😎
If you’re new to cycling, this is something most people get wrong. 🚨
❌ Choosing the wrong bike size can make riding uncomfortable and frustrating.
If you’ve ever felt that, this might be why. 👀
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Address
Louisville, KY
40205
Opening Hours
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 11am - 5pm |