MArchitect works with businesses to design Marketing Plans. A professionally designed marketing plan plays a critical role in helping to build a business.
MArchitect specializes in working with businesses to create just that; Innovative, feasible and measurable plans – that maximize their marketing investment. I utilize a proven, proprietary planning process that combines cutting edge insights, extensive research and over 15 years of experience planning campaigns for blue chip companies and small businesses alike. Upon completion of the process I pr
02/02/2012
Interesting case study unfolding right before our eyes - how social media can shape opinion and Brand equity at warp speed. Talk about crisis communication!
The Accidental Rebranding of Komen for the Cure Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a
January's Blog entry is up - let the Super Bowl hype begin!
MArchitect Marketing Blueprints - Blog With the Super Bowl less than a week away, I thought it might be fun to see if small businesses could learn anything from the mega-Brand advertisers spending $100,000+ for a second of airtime.
"Mailing it in" at work on the Friday before Christmas? Then take a few minutes to read the latest blog post about...mailing it in!
MArchitect Marketing Blueprints - Blog With Christmas almost here, your local post office probably is not on the list your checking twice. With long lines, inconvenient hours and short staff – you’ve likely determined the Post Office is naughty, not nice.
12/21/2011
Working with an ecommerce start-up has me excited to become an AdWords expert!
Why Aren't You Using Google AdWords? Is this digital version of the Yellow Pages too powerful to pass up? Or is Google AdWords a total waste of time?
November's "Holiday" Blog Post is complete. Oh, and I fixed the newel post!
MArchitect Marketing Blueprints - Blog Though the big time Brand marketers have had their holiday plans wrapped for months, it is definitely not too late for small businesses to harness the excitement of season to help grow their businesses and attract customers. Below are a few tips to spice up your marketing for the holidays and start...
11/14/2011
Cool. These folks do a bi-weekely round up of contests available for small businesses. Nice resource.
More Small Business Contests and Awards For You! This list of contests, competitions and awards for small businesses is brought to you every other week as a community service by Small Business Trends and
Check out October's Blog entry inspired by Breast Cancer Awareness Month: Cause Marketing for Small Businesses! What's your favorite cause marketing campaign? Why?
MArchitect Marketing Blueprints - Blog NOTE: After a September hiatus due to a hectic Client schedule and an office move, it’s back to the blogging in October!
09/29/2011
Sorry to keep sharing articles form the New York Times but the "Case Studies" from the Small Business section are generally relevant and applicable. I think this one is no exception.
Glassybaby, Born in Seattle, Works to Find a Fit in Manhattan Glassybaby finds that selling in a Manhattan neighborhood is not the same thing as doing business in Seattle.
08/31/2011
Google+ is coming...I'm staying on top of the implications for small businesses. Drop me a line with any questions or if you know an entrepreneur/business owner who may need help.
Chris Brogan on How Businesses Can Get Started on Google+ | Entrepreneur.com The social media expert offers a primer on how to build connections on the new networking site.
August's Blog Entry - e-mail marketing and the subject of subject lines. 100% Guaranteed - Click Today;-)
MArchitect Marketing Blueprints - Blog While it’s short in length, your e-mail subject line is big in importance. It’s the first impression that determines whether all of the work that goes in to your e-mail marketing campaign even has the opportunity to work. It not only plays a major role in determining whether your prospects or custom...
08/11/2011
When the going gets tough (long pause)...the tough get going! Whose with me! (I wish they'd interviewed Bluto Blutarsky)
Nervously Watching as the Economy Churns Small-business owners from across the country describe trying to deal with the uncertain economy.
07/28/2011
I have experience working with Wildfire - can be a great way to "ignite" your social media "status"
How Wildfire Helped One Small Business Power Its Social Media Campaign Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.