Floratine is proud to work with 8,000 golf course superintendents and sports turf managers around t
Floratine is one of the only companies in the industry to manufacture and ship products ourselves, which gives us absolute quality control and the ability to react quickly to customers’ needs. Because every customer faces different challenges, Floratine Foliar products are not “one size fits all.” Customers use our products to address their own specific issues and they do so with the confidence that comes from the real-life success of their peers.
03/03/2026
Are you an aspiring Golf Course Superintendent looking to learn more about the profession and the education needed? Or are you currently a G.C.S. managing some talented assistants who would like to further their professional education in the turf grass profession? Then checkout the Super-Scratch Foundation! A great organization helping fund scholarships to help secure the future of new leaders in the golf course superintendent profession!
03/03/2026
02/05/2026
Floratine proud to be a founding sponsor of the Super Scratch Foundation. This great organization raises money for turf agronomy scholarships at major universities to help foster the next generation of golf course superintendents. A golf course ‘super’ brings a ‘scratch’ golfer from their course to compete and raise $ for the foundation. Go Super Scratch!
11/13/2025
Floratine University 2025 Las Vegas is mission complete. Thanks to former Blue Angel pilot Scott ‘Intake’ Kartvedt for a great presentation and to our Floratine Distribution team for hosting 300 superintendents and sports field managers from around the world.
10/30/2025
Jeff Plotts Joins Floratine Products Group as Senior Agronomist
Collierville, TN — 1 November 2025 — Floratine Products Group is pleased to announce Jeff Plotts has joined the company as its Senior Agronomist, bringing decades of hands-on experience, leadership, and innovation in golf course and turfgrass management to the Floratine team.
Plotts joins Floratine following an accomplished career leading agronomy teams at some of the most recognized golf facilities in the world. Known for his expertise in agronomic strategy, water and soil management, and sustainable course conditioning, Jeff has earned a reputation for excellence in both turf performance and leadership development.
In his new role, Plotts will collaborate with Floratine’s network of distributors, superintendents, and research partners to advance the company’s mission of delivering science-based plant nutrition solutions that enhance turf health and performance.
“Jeff’s experience, professionalism, and commitment to agronomic excellence align perfectly with Floratine’s philosophy,” said Kevin Cavanaugh, CEO of Floratine Products Group. “He brings a deep understanding of the challenges and opportunities facing superintendents today, and we’re thrilled to welcome him to our team.”
Plotts added, “I’ve always respected Floratine’s dedication to innovation and their partnership-driven approach to supporting turf professionals. I’m excited to join this talented team and contribute to advancing solutions that help our industry grow stronger, healthier, and more sustainable.”
Floratine Products Group has been a global leader in plant nutrition since 1991, providing cutting-edge foliar and soil-based technologies to turfgrass professionals worldwide. The addition of Plotts reinforces the company’s continued investment in agronomic expertise and customer support.
About Floratine Products Group
Founded in 1991, Floratine Products Group is a leading manufacturer of advanced foliar nutrition, soil solutions, and plant health products designed to help turf professionals achieve peak performance. Headquartered in Collierville, Tennessee, Floratine partners globally with turf managers to deliver science-based solutions backed by agronomic expertise and world-class distributors and sales consultants.
For more information, please visit: www.floratine.com
10/17/2025
Floratine is proud to be a title sponsor of the ‘Super Scratch’ Golf Course Superintendent Scholarship program. The program raises $$ to help prospective superintendents attend universities across the country. In 2020, the inaugural year, $1,500 was raised. This year that number will exceed $175,000! Thanks to the founders Andrew Mason and Scott Bordner for the innovative thinking to reinvigorate interest in and support for the education of golf course superintendents…golf doesn’t exist without the profession!
(Note: a ‘super’ brings a ‘scratch’ handicap player from his club to play a championship round at the magnificent Huntingdon Valley CC near Philly. Superintendent Tim Kelly and his team had the course in superb condition playing firm and fast!!)
Floratine and Trigon’s Luis Lauretti prepping the São Paulo field ahead of the NFL season opener where the Kansas City Chiefs vs. the LA Chargers - 5 September 2025
08/29/2025
A great event at GolfCon hosted by Marriott Golf.
04/19/2024
We lost a legend and a friend.
Floratine jugs getting filled and ready to ship to our customers.. Got Orange?!