Lead Sports Co.

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Lead Sports Co. The mission of the Lead Sports Co. is to elevate and empower female athletes through our yearly Lead As of 2020, the Lead Sports Co.

THE LEAD MISSION: Leadership, Empowerment, and Athletic Development

The mission of the Lead Sports Co. is to elevate and empower female athletes through our yearly summits and online academy. OUR GOALS:
-Support girls and women in realizing their goals and their strengths as students, athletes, daughters, and leaders

-Connect emerging female leaders with accomplished athletes and industry specialists, as well as their peers, to create a network covering confidence, leadership, mental health, nutrition, and more

-Align with mentors and community leaders from diverse backgrounds to connect with every girl who joins the Lead Community

Our History
Since 2017, the Lead Sports Co. has educated and empowered hundreds of female athletes through the Lead Summit and Academy. Founded as LEAD, our The Lead Team includes a core group of 6 employees, who are joined by 30 events team members at every summit. Lead partners with like-minded brands to enhance and enrich the experiences of our community and bring attention to important causes. Our partners have included renowned brands Coca-Cola, ADIDAS, Under Armour, and Arena, and local women-owned businesses gr8nola, Better Half, and SBR Sports. serves women’s swimming, soccer, and volleyball through annual Summits, and all sports for young women through the Academy - a step toward sharing our mission with all young female athletes.

10/20/2026

“Hardworking. Instinctual. Natural.”

As a leader, Olympian Lilly King is someone who leads by example and speaks up to get the best out of her teammates, both in the pool and out of it.

On More Than An Armband, Anja Koehler and Lilly King chatted about Lilly’s leadership style, her experience leading teams as a captain (and without a title), and the mindset shift to make when things aren’t going your way but you still want to motivate your teammates.

Stream the full episode now! ▶️

10/18/2026

Phoebe Bacon took us through ALLLLL the pieces of backstroke at her station! Breaking a stroke down to the very basics of body position can make a huge impact and allow you to find more improvements you can make in your stroke. It can help you build it back up in the most efficient way - making you a stronger swimmer! 🏆🏊‍♀️🩵

10/15/2026

Here is your midweek reminder to make sure you are recovering every day! 🧜‍♀️🥨🧘‍♀️😴🎶🏊‍♀️

We asked some of our girls what their favorite thing to do to recover is! You are working hard in the pool, making sure you are taking time for your body to feel good every day is so important to your success!

What is your favorite way to recover? Let us know in the comments!

Lilly King knows a few things about leadership. Tune into Lilly's podcast appearance with Anja Koehler of Captain's Univ...
10/15/2026

Lilly King knows a few things about leadership. Tune into Lilly's podcast appearance with Anja Koehler of Captain's University on More Than an Armband now:

https://www.leadsportsco.com/lead-blog/podcast-more-than-an-armband-with-anja-koehler-and-lilly-king

New episode of More Than an Armband is LIVE.

Anja sits down with seven-time Olympic medalist Lilly King, and this one is as honest as it gets.

Lilly opens up about learning the hard way that being the fastest swimmer in the pool doesn’t automatically make you a great teammate, the pep talk she gave her Indiana team before Big Ten Championships that shifted the entire mindset of the room, and what it meant to be voted captain by her peers again and again — even in years she wasn’t wearing the title.

She also gets real about being the team’s go-to for the hard conversations, building an identity beyond the sport, and her work with mentoring the next generation of athletes stepping into leadership for the first time.

Her advice for any young leader? Trust yourself.

🎙️ Go listen. Out now wherever you listen.

10/09/2026

Did you know that only 9% of high school swimmers will compete in the NCAA?

While there is are differences between swimming D1, D2 and D3, all three divisions are extremely competitive. College swimming is about finding your perfect fit and where you will thrive. A division does not define that. 💪🧠🏊‍♀️🩵

10/07/2026

Did you know that followership is an underrated leadership quality on a team?

Sport psychologist Megan Cannon, Ph.D. shares that it’s not just about the vocal leaders - the leaders who help the rest of the group join in so that everyone can move forward together are just as essential.

Look for the leadership opportunities that play to your strengths and make sense to you. You can become a better leader as yourself rather than trying to be someone else.

10/01/2026

One of our favorite parts of the Summit is getting in the pool with some of the best swimmers in the world! Each of the Olympians hosts a station that focuses on their primary stroke. 🏊‍♀️✨🦋🩵🏆

Kelsi Dahlia showed the girls how to make their butterfly more efficient through maximizing their kick and pull, having a low breath and a speedy recovery!

Who was able to apply Kelsi’s clinic to practice when they got home? Drop a 🦋🦋 in the comments if you did!

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Minneapolis, MN

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