Kevin York Communications

We are taking Beer Amplified on the road!

Earlier this year, our agency launched Beer Amplified: the first-ever conference created specifically to offer brewery marketers professional development and marketing strategies for an increasingly challenging industry.

Based on the overwhelmingly positive feedback from our attendees, we are excited to announce that we are taking Beer Amplified on the road for the first-ever Beer Amplified Regional Summit with our partners at West Sixth Brewing this November!

Beer Amplified Regional Summit will focus on collaboration and peer-to-peer sharing so attendees can leave with tangible marketing insights they can apply to their brewery. To learn more about Beer Amplified Regional Summit visit https://www.eventbrite.com/e/beer-amplified-regional-summit-louisville-tickets-655919221047.

If you are a brewery marketer looking to amplify your brewery's marketing program this event is for you!

Our client, Bent Water Brewing Company was featured in The Boston Globe!

Co-owner and President of Bent Water Brewing, Aaron Reames, speaks with Globe author Gary Dzen about the resurgence of West Coast-style beers and the key to brewing the perfect West Coast-style Pale Ale.

While we were in Nashville yesterday for CBC, we had the pleasure of watching our client, The Michael Jackson Foundation for Brewing & Distilling, accept a check for more than $200,000 thanks to generous contributions from throughout the beer industry. Athletic Brewing Company stepped up big time to contribute $100,000 to match the first $100,000 raised for the initiative. Special thanks to ProBrewer for helping run the initiative and put on a great event to support diversity in craft beer.

Only seven more days until Beer Amplified! Can you believe it? There's still time to grab your tickets to attend the only craft beer conference that focuses entirely on marketing. Visit the link in our bio to register now.

Beer Amplified is only two weeks away! Our agenda is finalized, and we can't wait to host you in the historic Seaport District in Boston, MA! Don't miss out on the only marketing conference created for craft beer marketers.

Click the link below to register now before it's too late!

https://www.eventbrite.com/e/beer-amplified-registration-380532261237?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Next on our Beer Amplified speaker feature is Dale Bertrand of Fire and Spark!

Dale Bertrand has been an SEO specialist for Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing.

Beer Amplified is only a few weeks away! Register now to hear from Dale and other speakers from outside the beer industry.

Today our Vice President, Scott Staiti, spoke about the importance of storytelling and public relations in the craft beer industry at the South Carolina Brews Guild Conference.

Thank you to South Carolina Brewers Guild for inviting KYC to speak to your members!

Meet Oneca Maffei, one of our speakers at Beer Amplified!

Oneca is the Vice President of People & Culture at Fox Hospitality Group. In that role, marketing is one of the functions she manages. Oneca also built the marketing department from the ground up, which is no easy task!

In her session, she'll discuss her experience creating the marketing department, how company culture plays an important role in marketing, and why marketing and HR should work closely together.

Visit Beer Amplified's website to learn more about Oneca's breakout session and view the full list of speakers.

Beer Amplified will not only feature breakout sessions by some of the top marketing professionals in the country, but we will also have brewery-to-brewery roundtable sessions!

Participate in open conversations focused on learnings, challenges, and insights into marketing. Topics include: creating, refining, and delivering your narrative, community relations and cause marketing, and social media.

Register now for the brewery marketing conference of the year, and join your peers and marketing professionals from all over the country in March!

Next on our Beer Amplified speaker spotlight is Jen Keddy!

Jennifer Keddy is the Director of Public Relations at OOFOS, the global leader in Active Recovery footwear. Jen leads integrated communications planning and key narrative development, as well as strategic communications for product launches, partnerships, athlete and ambassador relationships, and major brand initiatives.

Hear more about Jen's marketing insights and more only at Beer Amplified.

It's not too late to apply for a chance to attend Beer Amplified! Applications close on Friday, February 24th!

In conjunction with Crowns & Hops non-profit 8 Trill Initiative, we will be awarding scholarships to a select number of Black brewery owners to receive funding for registration and lodging to Beer Amplified in Boston, MA, March 27 - 28th, 2023.

We believe the beer industry needs to become more diverse and equitable - for consumers, owners, and brewery staff. This scholarship aims to help make that belief a reality.

Apply now and experience a craft beer marketing conference like no other!