Capstone Hospitality

Ever wondered about the secret behind thriving country and private clubs? It’s the art of balancing membership retention and acquisition! Our latest blog unveils the strategies top membership directors employ to ensure both new and existing members contribute to the club’s success.

Membership Retention vs. Acquisition: Balancing Efforts for Maximum Growth — Capstone Hospitality Membership Sales Explore the balance between membership retention and acquisition in country clubs and private clubs. Dive into strategies for maximum growth, the cost-effectiveness of retention, and the value of fresh member perspectives. Learn how the right membership director can make all the difference.

🎉 Exciting Podcast Alert! 🎉

Get ready to uncover the secrets of success in the private club industry with our latest episode of Club Innovators. Join us as we welcome Melissa Hansen and Rick Coffey, industry experts, for an in-depth discussion on how to avoid shocking statistics and keep your club at the top of its game!

🔗 https://bit.ly/481Pwrc
📺 https://youtu.be/-zeIu_onhek

Recently, Kyle, our Digital & Creative Marketing Director, embarked on an incredible journey to capture the essence of a few of our partner clubs from a whole new perspective. And guess what? We're turning the excitement up a notch with a contest! Put your detective hats on and take a shot at identifying the clubs he explored through these breathtaking aerial shots. Drop your guesses below in the comments for an opportunity to win!

Check out our Tour Brand Ambassador Frankie Capan III in the Utah Championship!

Round 1 & 2 featured groups at the Utah Championship ⛳️
All four rounds will be on the Golf Channel.
https://www.pgatour.com/korn-ferry-tour/leaderboard

Frankie's dream to play in his hometown PGA TOUR event has been long in the making. We know he’ll have lots of support on the grounds at TPC Twin Cities, but our Capstone team will all be rooting from across the country as he competes at the 3M Open. Good luck Frankie!

https://bit.ly/453RBR3

Frankie Capan III fulfills hometown dream at the 3M Open - PGA TOUR BLAINE, Minn. – Frankie Capan III has long dreamed of playing the 3M Open. He’s gotten close before, too.

If you're looking to organize a successful prospective member event for your club, we've got you covered with a comprehensive checklist.

From the planning phase to post-event follow-ups, this checklist covers everything you need to effectively market, entertain, and generate valuable leads.

We've even included a free downloadable event checklist in this week's blog!

A Comprehensive Checklist for Prospective Member Events: Marketing, Entertainment, and Lead Generation Strategies — Capstone Hospitality Membership Sales Looking to host a successful prospective member event? Read this comprehensive checklist for effective marketing, entertainment, and lead generation strategies. From planning to post-event follow-up, ensure your event leaves a lasting impression on potential members.

Our CEO, Brian Friederichs, was recently featured in Club + Resort Business for his article on Capstone Hospitality's "secret shop" of over 100 private clubs throughout the U.S. The article shares several insights about the issues surrounding the membership sales process as a whole in the industry. Read the article by visiting

What Does a Secret Shopper Reveal About Private Club Membership Sales? - Club + Resort Business A case study on 100 clubs across the country aims to identify areas for improvement and devise effective strategies to enhance the membership inquiry and

Our own VP of Recruiting, Sara Diaz, will be commentating live from the Mexico Open on ESPN!

Our Tour Brand Ambassador was off to another fast start yesterday at the LECOM Suncoast Classic! To follow Frankie Capan III on his quest to win the Classic visit: https://bit.ly/3AjtfW1

Tee Time: 2:26 PM

LECOM Suncoast Classic 2023 Leaderboard - PGA TOUR Korn Ferry Tour Live Leaderboard 2023 LECOM Suncoast Classic, Lakewood Ranch

We recently wrote a featured post for Golf Business on how private clubs can keep their membership thriving even through challenging times. Check out the article at this link: https://bit.ly/3FLod7M. Happy reading! ⛳️🏌️‍♀️🏌️‍♂️

Adapting to the Times: How Private Clubs Can Maintain and Grow Membership Through Obstacles - NGCOA Private clubs have long been a staple of the American lifestyle, providing exclusive access to luxury amenities, fine dining, and networking opportunities. However, with the world facing an imminent recession, private clubs are finding it increasingly difficult to maintain their membership and keep....

Are you an Owner or GM who understands the day-to-day operations of your club, but struggles with the intricacies of search engine optimization (SEO)? Our latest blog post is here to help. We've outlined six crucial steps that can assist you in optimizing your club's SEO, ensuring that it receives the online visibility it deserves. Check it out now!

Mastering Country Club SEO: How to Rank Higher on Google — Capstone Hospitality Learn the best practices for optimizing your country club's website to rank higher on Google and attract more members.