Matthew Allyn

Matthew Allyn

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I help Personal Trainers charge more per client so that they have financial freedom, work less & TRANSFORM more lives

11/28/2025

You are not a baby cub in Africa with an evil uncle.
Your two best friends are not a meerkat and a warthog.
Your mentor is not a baboon.

We don’t relate to the external. We relate to the internal.
- the loss of a loved one
- grief
- running from your problems
- doubt

BUT the external details do make the story come to life

Comment SEVEN and I’ll send you my free storytelling course.

11/26/2025

100% of my posts with the most comments are when I share the specific details of my truth. Not a generalization about my feelings, ideas or world views. Specifics create emotion.

Comment SEVEN for the free storytelling course.

11/24/2025

Inner work doesn’t work if you never do things that make you uncomfortable

11/18/2025

Shortly after I did this 3 years ago I developed a brand new method for my content that I still teach today. By prioritizing life outside work, I end up creating my best work.

11/17/2025

“I got you babe” - the universe

11/13/2025

If focusing on solving our problems was the way to solve our problems, nobody would have any problems.

11/11/2025

34 days off IG and I’m back! New aligned mission and intention and I’m very excited

*Live a full life. Tell beautiful stories. Awaken change in others. This is the art of Storyliving*

10/07/2025

I was going to post this video a few days ago but I was continuing to sit with the decision.

I almost didn’t post it because I was getting excited about creating again and just jumping right back on the horse.

“I don’t need the break!” I told myself.

But that’s an old pattern. Not allowing my self true space, a true separation, to feel what it’s like to be away from this medium of creating and being witnessed.

Fear of the space I’ll have when I’m not spending time scripting, editing videos and thinking about creating content.

How will I fill that time?

What will I find out about myself?

These questions must be explored.

There’s also probably a lot of unconscious self sabotaging that has been perpetuated by being a constant performer on Instagram for over 6 years.

It may seem like I already show up very authentic already (and I hope I do because I’ve worked hard to be honest and truthful), but internally there’s so still much tension and second-guessing and friction between needing to make money and just creating art and I wanna take this time to see if I can transmute that friction and move through it once and for all.

(Or maybe there is no “once and for all” but at least step into a much more expanded version of it)

I’m not even sure 1 month is enough time. But it’s a start.

I’ll definitely keep writing, so to subscribe to the newsletter, you can comment SGNEWS

Not sure about this, but might be sharing live contemplations on the pod. If you’re interested in that, you can comment SGPOD

See you in a month or so!

With love,

Matt

10/01/2025

Content creation is the biggest mirror I’ve ever held (2nd only to partnership)

09/24/2025

If I were Simba I would really lean into the StoryLIVING as well.

He is KING now. Share what it’s like to be king.

🦁How you think about helping the jungle thrive?
🦁How you deal with conflict among different animals?
🦁How you’re raising your kids who are growing up with the privilege of their daddy being king?
🦁How will you raise them similarly or differently based on how your dad raised you?

Over time he will build the brand “Becoming King”

Also, sharing stories in this way always gives him space to evolve. Maybe his brand shifts into Parenting. He could do that because it’s already woven into the fabric of his brand.

If you want to learn how to build beloved brand like this, check out the StoryGrowth mastermind. Comment LEGACY and I’ll send you more info.

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