Books Before Ball / Juice All Stars AAU

Books B4 Ball, Inc. is a non-profit sports-based youth-development and educational organization based in New York City.

Its umbrella, Juice All Stars, creates opportunities and offers support for youth to fulfill their potential in the classroom, on the court and in the community. Furthermore, our organization uses basketball as an outlet to assist these young men to access high quality educational opportunities, and prepare them for success in life beyond sports.

Photos from Books Before Ball / Juice All Stars AAU's post

03/24/2026

After 30 years in NYC basketball… I’ve seen what works—and what destroys talent.
Now I’m teaching the full game!!!

03/21/2026

Grind Session-Semi-Final! Tune in!
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03/21/2026

“The Committee”. 💪🏽🏀💪🏽🏀💪🏽

03/21/2026

“The Committee”

03/18/2026

Thanks for the call
We been watching & talking.

Class Crown. Coming soon. 👀

02/26/2026

In 1987, NYC high school basketball was not soft. That era was loaded. If your name is printed on an All-City team page in that time period, that means something.

When a 17-year-old version of you was denied his senior season…
and no adult stepped up…

a part of you made a quiet promise:

“No one I touch will be left unprotected.”

02/23/2026

BLACK HISTORY MONTH? “Tha Other Side Of Winnin”. I wonder how many of us are still traumatized by trying to not do what our fathers did? Instead of learning to be that FATHER!!!

02/23/2026

To me Jordan is saying it use to be
Discipline was assumed.
Coaches controlled access.
Kids needed the system.

But Today’s game
Leverage exists early.
Exposure comes before maturity.
Coaches don’t control opportunity the same way.

So now coaching isn’t just:
“Run the offense.”
“Play defense.”
“Earn your spot.”

Now it’s:
Teach emotional regulation.
Teach financial literacy.
Teach brand responsibility.
Teach humility in visibility.
Teach how to handle attention without losing hunger.- “BOOKSB4BALL”