09/15/2026
What does it actually take to produce a professional baseball game? 🎧⚾
Since helping launch Maybelle the Mascot earlier this summer, our role with the Women’s Pro Baseball League has grown well beyond that. We’ve sent a team back and forth to Springfield, Illinois, working alongside the league and its team as Head of Experience and Advisors to help shape the in-stadium experience during this historic inaugural season.
Run of shows, player intros, music, video, ceremonies, promotions, first pitches, giveaways, broadcast coordination, and plenty of last-second changes when live sports decides it has other plans.
Here’s a little peek behind the curtain at what game day looks like from our side of the field - because the best live entertainment often feels effortless to the audience.
(It rarely is.)
🧩 behindthescenes