Sawako - The Stylish Helmet

How would you ride today?

The sun is out, so am I!
So much better to cycle down to see a friend than be stuck in a hot car.
Discover your city on your bike.

Thank you the one and only for sharing her Easter ride with our black croc.

You can watch her go while her story is up…

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This week Leopard helmets are flying off the shelves for some reasons, which made me think of this beautiful shot of my friend , posing with a leopard 🐆 helmet in SoHo, NYC. How chic does she look? 🙌

Our helmets are statements on and off your bikes.

🌟 Throwback to Bridget Jones’s Baby – our Madison Beige helmet made a stylish appearance in the film! 🎥 From Bridget’s iconic cycling moments to her move to North London, it’s so special to see our helmet featured in such a beloved series. 🏙️🚴‍♀️

Fun fact: The helmet even made its way into Bridget’s flat in the second movie! 💫

Now, with the release of Bridget Jones: Mad About the Boy, we’re reminded of all the adventures Bridget has been on (and we hope she’s still cycling). Whether you’re navigating the ups and downs of life or just riding around town, we’ve got your back in style and safety. 💛

“From cheeky rebels to thumbs-up moments, our helmets are made for every vibe! 😎 Whether you’re riding, skating, or conquering new challenges, stay protected with style. Designed for the adventurous, our helmets keep you safe while letting your personality shine. Ready to stand out? 🚴‍♂️🛹 ”

Our kids helmets come with replaceable pompom. It gives you that fuzzy feeling. But if you want to remove it, it creates slightly sportier more grownup look. Makes this custom shaped helmet super versatile!
Did we say stars are reflective??
They are now back in stock

Our kids helmets are back in stock in !
If you are outside Japan, reach out to our store to make these cuties yours.

We love Beautiful winter morning that encourages cycling. But it can be still pretty cold 🥶…these earcosies (ear muffs for helmets) that can be attached to your helmets can be game changers.

Cold morning but cycling beat the crazy new year traffic and helped me make it on time for my early meeting. Now at one of my favorite places sipping first cup of coffee…

Today’s morning workout outfit. It’s a gloves season!

I got this merino wool pair from my friends in NZ. Super cosy❤️

Once you find a warm outfit that works, you would feel much more comfortable to pedal out to autumn fresh air. The result? Rosy cheeks and good mood. Highly recommend it!

Autumn is a Goldilocks season. Not too hot, not too cold (although felt quite fresh this morning!), perfect time to get your autumn fashion out on your bike. Our leopard helmet can add that extra edge to your cycling style. Make it yours today.