Susie Lawrence Coaching

ummm this is a problem

HOLY SH*T!!! After 19 months of building in secret...

It's happening!!!!

I just got the email.

ZeroF's Club is LIVE in the US App Store RIGHT NOW!

I'm literally shaking as I type this.

This is the app I wish I had when I was crying in my car because I couldn't switch my brain off from being so hard on myself.

This is the app for women who are done burning out AND done pretending they're fine.

From NOW through BLACK FRIDAY Founding Member price is $47/Month FOREVER.

After Cyber Monday the price jumps to $87/Month.

Screenshot your download and DM it to me.

I'm personally welcoming every single one of you.

Who grabbed #1?

Tell me below ⬇️

Two years ago I drunkenly declared to a friend:

“One day I’m going to build an app that helps women stop giving so many f*cks and finally feel good.”

She laughed.

I wrote it in my Notes app and forgot about it… mostly.

After 25 years selling other people’s tech, closing million-dollar deals, talking APIs in my sleep, and quietly resenting that I was building someone else’s business !

I decided I wanted my own.

And today I hit “Submit” on that exact app to the Apple App Store.

Zero F’s Club is now in review.

And I’m over here celebrating with rosé and mild cardiac palpitations.

That “one day” just became today.

Today the Zero F’s Club app will be officially submitted to the Apple App Store.

Wild.

One minute it was a scrappy idea scribbled in a notebook between coaching calls.

The next minute I’m hitting submit with rosé-level confidence and a tiny bit of tech-induced sweat.

This app has been built for the high achiever who’s done being in survival mode.

For the woman carrying pressure like it’s part of the job description.

For the one craving ease, joy, and a nervous system that isn’t running on fumes.

Every feature.

Every tool.

Every practice.

Designed to bring more relief, more spark, more Zero F’s energy into real life.

This isn’t just an app.

It’s a lifestyle shift in a pink icon.

Now the waiting game begins.

Approval pending.

Impact incoming.

Zero F’s Club: Stress Less. Feel Good.

It’s almost here. 🩷

Monday morning.
Coffee in hand.
Scrolling the feed.

Everyone’s already fully decorated for the holidays.
Christmas shopping? Done.
Matching pajamas? Ordered.
Holiday cards? Mailed last week.

And I’m over here managing expectations… mostly my own.

It’s wild how fast the scroll can turn from inspiring to deflating.
One minute I’m happy for everyone.
The next, I’m wondering if I’m already behind.

That’s what this culture teaches us, isn’t it?
To measure our worth by comparison.
To make “doing it all” look effortless.
To chase perfect instead of feeling peaceful.

But no one posts the messy middle.
The overwhelm. The exhaustion. The tears between to-do lists.

So if today’s scroll leaves you feeling “less than,”
take a breath and remember — your worth isn’t a performance.
It’s a fact.

And it’s definitely not up for debate on social media.

I’m diving deeper into this in my upcoming masterclass, How to Stop Being So Hard on Yourself.
Because life feels so much better when the inside finally matches the outside.

Somewhere along the way, we were taught that control equals safety.

That if we just handled everything, nothing could fall apart.

That being dependable meant never dropping a ball.

That slowing down meant we’d lose our edge.

So we learned to triple-check,
overthink, and carry more than our share because trusting ourselves or anyone else felt risky.

I know that story well.

Mine looked like the “perfect” Thanksgiving tablescape.

Every napkin folded just right.

Candles lined up like soldiers.

Playlist curated to match the vibe.

My husband used to call me

Martha Stewart on crack.

He wasn’t wrong.

I told myself I just liked things a certain way.

But really, I didn’t trust myself enough to let anything go.

It took years and a few breakdowns disguised as breakthroughs to realize that control was my comfort zone, not my confidence.

Now, I trust that things can get done without me running the whole show.

I trust that ease doesn’t mean I’m slacking.

And I trust that rest is productive, too.

Because real confidence isn’t about controlling everything.
It’s about finally trusting yourself enough not to.

✨ If that hits home, my next masterclass,

How to Stop Being So Hard on Yourself Without Losing Your Edge

was made for this exact season of life.

We’ll talk about releasing pressure, rebuilding self-trust, and learning to feel as good on the inside as life looks on the outside.

The overthinking.

The guilt.

The never-enough feeling hiding under a polished life.

That was me.

I looked successful.

But inside, I was exhausted from trying to hold it all together.

Always proving.

Always pushing.

Always trying to earn the right to finally relax.

It took me years to realize the problem wasn’t my life.

It was how hard I was on myself.

That’s the part no one talks about.

And exactly why I built The Zero F’s Club App.

For women like me who’ve done all the right things
and are ready to stop running on guilt, pressure, and perfection.

Real mindset shifts.

Real hypnosis that works.

Real community that gets it.

Launching in the next two weeks (maybe sooner).
Stay close.

Every day feels like Halloween

when you’ve been wearing a

mask for years.

The one that smiles when you’re exhausted.

Says “I’m fine” when you’re anything but.

Keeps showing up, holding it all together, doing it all for everyone else.

At some point, the mask gets heavy.

And you start to forget who’s underneath it.

It’s time to take it off.

The world doesn’t need your perfection.

It needs your realness.

Tired of hearing “raise your vibration”?

Yeah, me too.

Why is your vibration low to begin with?

All the conditioning you’ve spent a lifetime absorbing.

The people-pleasing.

The perfectionism.

The proving.

Real change?

It doesn’t happen in some overnight breakthrough.

It happens in quiet moments of awareness.

In the tiny shifts that actually stick.

No drama. No burnout.

Just unlearning everything that made you doubt yourself in the first place.

That’s where real transformation starts.

Let’s change the way change is delivered.

The Zero F's Club App drops soon in the App Store.

Are you ready for it?

Another 6-month coaching package for ten grand? Hard pass.

Hours of Zoom calls.
Homework.
Video modules collecting digital dust.

Let’s be real… most of us don’t have time (or desire) for that anymore.

And coaching isn’t just for people with “big issues.”
My clients don’t have those.

They already have successful, beautiful lives.
What they do have are old patterns running quietly in the background that create low-key stress, self-doubt, and pressure.

We shine a light on those patterns so they can finally change.

Because real growth doesn’t happen in marathon sessions.
It happens in small moments that add up to massive results.

That’s exactly why I created The Zero F’s Club.

No marathon Zooms.
No complicated programs.
Just simple, powerful mindset shifts delivered in bite-sized chunks through a private podcast you can listen to while driving, walking, or working out.

Big transformation.
Small doses.
Zero fluff.

Let’s change the way change is delivered.

You’ve got a career, a life, and maybe a pile of laundry.

What you don’t have is time for Zoom calls when your work calendar is already packed.

You want to invest in yourself.

You’re curious about coaching.

But you also have zero interest in spending hours watching videos or pretending to be excited about another workbook.

That’s why I created The Zero F’s Club.

It’s not another program with a to-do list.

It’s everything you actually need to feel better, all in one place, on your own app.

No tabs to juggle.

No toxic positivity.

No busywork disguised as personal growth.

The “course content”?

Delivered through a secret podcast for VIP members only.

Short mindset resets for when you’re running between meetings.

Longer deep dives for when you actually have space to breathe.

Plus:
🎧 Hypnosis recordings that rewire guilt, overwhelm, and that “I should be doing more” soundtrack
🪞Somatic and mindset tools to calm your nervous system faster than a glass of rosé
💬 A community of women who get it and are done hustling, doubting, and doing it all alone

You don’t need more modules.

You need peace AND more FUN!

You need tools that work in real life, not in a workbook.

That’s what The Zero F’s Club is all about.

👉 Join from your phone.
🎧 Listen anywhere.
💫 Start feeling better, for real.

Link to join in the comments

They said “calm down.” So I ...

built an app instead.

Something BIG is coming

I’ve been quietly building something that’s going to change how women experience personal growth.

No more juggling platforms.

No more lost links.

No more sitting at your laptop for hours watching video courses you’ll never finish.

🎉 The Zero F’s Club is getting its own app.

Everything in one place:
💫 VIP Membership
💬 Private community
🎧 Hypnosis and mindset tools
📅 Live group coaching calls
🛍️ Merch (because obviously)

And since I know what you’re thinking…

💸 “I don’t have the money.”
This isn’t a thousand-dollar program. It’s a low-cost, high-impact way to finally feel better without draining your wallet.

⏰ “I don’t have the time.”
Of course you don’t. That’s why this lives on your phone.
Quick mindset resets when you’ve got five minutes.
Deeper sessions when you’ve got an hour.
Even at soccer practice.

🤔 “Will it work for me?”
I use tools that actually get results.
Hypnosis. NLP. Coaching. EFT.
Plus a community of badass women who have your back.

It’s a spa for your nervous system with its own digital home.

This is about making life feel as good on the inside as it looks on the outside ANDmaking now the best chapter yet.

Launching soon.
Founding Members get first access and exclusive perks.

Cheers to the women who are done overthinking, over-giving, and over-explaining.
Your new home is coming. 💋

✨ Big news ✨

I’m a Certified Life Coach and Board Certified Hypnotherapist, and I’m creating something brand new:
The Zero F’s Club — a membership community for GenX women who are ready to make this chapter the best one yet.

On paper, life may look fine. But inside? It can feel like:
👉 Overthinking and second-guessing every decision
👉 Saying yes when you want to say no
👉 Being way too hard on yourself
👉 Taking care of everyone else first and ending up last on your own list

That’s exactly what this community is here to change.

💡 Right now, I’m shaping the membership and I want your input. Your voice will help me design the trainings, tools, and support that matter most.

➡️ If you’re a GenX woman, please take 3 minutes to complete this quick survey: https://docs.google.com/forms/d/e/1FAIpQLSd5wC8bE6UX-SHiEXJfYeyYlAu6VjhXCEum1gjU6TZBJEP76A/viewform?usp=header

This is your chance to help create something designed for us, by us.

Cheers,
Susie 💕