The First Tee of the East Bay

The First Tee of the East Bay is a positive youth development organization that teaches life skills and character development through golf.

The First Tee of the East Bay’s core program is The First Tee Life Skills Experience. Through a progression of lessons, students develop 9 "Core Values"-- honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy, and judgment. Each lesson also integrates healthy habits, physical fitness, and golf skills. The program is offered in three 8-week sessions per year after-school or in the summer. Students, ages 6-17, from more than 20 schools attend on a weekly basis at Oakland and Hayward municipal golf courses; Lake Chabot Golf Course, Metropolitan Golf Links, Montclair Golf Club and Mission Hills of Hayward. Over 10,000 youth have participated in The First Tee of the East Bay’s after-school, summertime, and outreach programs since 2008.

The Bay Area is known for its innovative businesses, top-notch universities, and thriving health movements. But for many children in Oakland these opportunities seem far out of reach. Children here struggle with extremely high rates of poverty and exposure to violent crime. Twenty percent of Oakland residents live below the poverty level (US Census), and Oakland’s violent crime rate is 279% higher than the national average ( Children in Oakland, as in other low-income areas of the U.S., tend to have high rates of obesity and low rates of physical fitness, resulting in poorer overall health outcomes. Approximately 36% of Oakland’s children are overweight, and according to the CA Department of Education, only 22% of students meet the state’s standards for physical fitness. In addition to poverty and health challenges, Oakland Unified School District has an alarmingly high dropout rate. The four-year dropout rate in Oakland is 22%, which is significantly higher than the statewide average of 12%. Dropout rates are even higher for Latino and African American students, at 25% and 24%, respectively (CA Dept. of Education, 2012-13). Although children here are as bright and creative as children anywhere, these circumstances make success much more difficult. TFTO was created to address these challenges by giving Oakland’s children the extra support they need to become their best selves. TFTO uses the game of golf as the springboard from which to teach a wide variety of life skills, including interpersonal skills, healthy choices, confidence, decision-making, goal-setting, and positive attitude. Furthermore, TFTO gives children a safe environment to be in after school and helps them stay physically active. Research indicates that positive youth development programs that promote a sense of physical and emotional safety, enable youth to build constructive relationships and support development of social skills — like conflict resolution, leadership, and teamwork — will result in positive academic and social outcomes (Moore and Hamilton, 2010). As Tricia D. Young remarked on her parent survey, “The First Tee of Oakland is an amazing program that provides my son with a format to learn the game of golf. But more importantly, it’s teaching him how to be an honest and successful human being.” TFTO currently brings underserved students from 20 Oakland schools, a youth development agency, and a City of Oakland recreation center to participate in its core program, The First Tee Life Skills Experience. The geographic area served includes all of Oakland, CA, with emphasis on the lower-income areas. Most of the partnering schools have at least 75% of students who are eligible for the free and reduced school lunch program. This year, TFTO anticipates serving 650 children and youth in the Life Skills Experience Program. Currently, 84% of students are receiving a scholarship to participate in the Life Skills Experience, due to financial need. The participants are 57% male and 43% female. They 37% African American, 27% Latino, 21% Asian/Pacific Islander, 3% “other,” 8% Caucasian, and 4% multi-racial. Approximately 2% of the participants in the program are special needs students. Recent Accomplishments*Describe your organization's recent accomplishments. [2000 characters left of 2000] Each year TFTO has increased the number of children and youth participating in its programs and has added new activities and types of programs. Year after year, evaluations demonstrate that TFTO’s participants are using the skills and values developed in the program in school, at home, and in the community. Parents and their children report that TFTO helps the participants build confidence and social skills and increase their physical activity levels. Almost all children and youth say they had fun in TFTO and would like to participate again. Some key results from the 2012-13 children/youth surveys were: • 93% of participants said they were able to use skills learned from TFTO at school. • 90% of participants said they were able to use skills learned from TFTO at home and in the community. • 91% of participants reported that they felt proud of their accomplishments made with TFTO. • 84% of participants reported increases in their physical activity levels due to participation in TFTO. • 89% of participants said that their confidence improved because of the program. • 88% of participants said the program helped them work well with others. • 99% of participants said they had fun at TFTO! Key results from the 2012-13 parent surveys: • 80% of parents surveyed said the program had a positive impact on their child's personal development. • 91% of parents rated the Life Skills Experience instruction as "very good" or "excellent." • 99% of parents said the coaches were "very good" or "excellent." • 91% of parents were interested in having their child continue with the program. Impact/Success* By what criteria do you evaluate your impact and success? [2000 characters left of 2000] The overall goal is that participants will learn life skills and exhibit the Nine Core Values and will be able to transfer these skills and qualities to school, home and in other settings. TFTO measures these impacts primarily through a certification process as participants advance through the levels of the program. Certification at each level has five requirements: core lesson exposure, life skills application, golf skills application, life skills knowledge and golf knowledge. Progress is measured at the end of each 8-week session by a written assessment, a physical (golf skills) assessment, and the coaches’ observations. In addition, participants and their parents complete a feedback survey at the end of each session. Impact evaluations and benchmark data are compiled and analyzed by the Executive Director and are used to set targets for the following year. The certification levels with their areas of emphasis are as follows: PLAYer – Introduction to the game of golf and The First Tee Code of Conduct Par – Interpersonal communication and self-management skills Birdie –Goal-setting Eagle – Resiliency skills, conflict resolution and planning for the future. Measurable objectives for 2014: • 90% of PLAYer participants will show knowledge of and demonstrate the Nine Core Values. • 90% of Par participants will show knowledge and demonstrate acquisition of interpersonal skills and self-management. • 90% of Birdie and Eagle participants will show knowledge and demonstrate acquisition of goal-setting skills as well as interpersonal skills, self-management and resilience skills. • 80% of participants will understand the importance of living a healthy, active lifestyle through fitness and nutrition. • 75% of participants will report that TFTO increased their confidence in school. Benchmarks for 2014: • 650 students will participate in the Life Skills Experience. • Retention rate will increase to 45%, and progression rate (to the next level of certification) will increase to 16%.

Mission: To impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

[02/14/18]   It is with great sadness that we announce our organization has recently made the very difficult decision to close The First Tee of East Bay chapter.

If you have registered for a program in 2018 and submitted payment, your PayPal transaction will be reversed in the next few days. If you paid by check, your check will not be deposited and will be shredded immediately.

The First Tee National Program is hoping to re-open programs in Oakland and Hayward in the future.

If you would like to continue participating in the First Tee, please contact:

The First Tee of Tri-Valley at 925-462-7201

The First Tee of Contra Costa at 925-446-6701

The First Tee of San Francisco at 415-731-4653

The First Tee of Silicon Valley at 408-288-2937

If you have questions, you may call 510-352-2002.

Thank you for your support of our chapter!

Thank you to our partner school principals, coordinators, and chaperones for attending our 2018 School Administrator meeting at Metropolitan Golf Links. With your support and contributions we have been able to impact over 500 participants each year. Our community is lucky to have you!

2018 AT&T PEBBLE BEACH PRO-AM - The First Tee of the East Bay

Registration for the 2018 AT&T Pebble Beach Pro-Am Field Trip is now open. Come see the top PGA Tour players compete February 11th at Pebble Beach Golf Course in Monterey, CA. Spaces limited. Please see below for additional details and registration information. 2018 AT&T Pebble Beach Pro-Am We are excited to announce that we will be taking TFTEB students and chaperones down to Pebble Beach Golf Course in Monterey on Sunday, February 11 to watch top PGA TOUR golfers play in the AT&T National Pebble Beach Pro-Am ( In addition, we....

Registration for the 2018 Spring 8-Week Session is now open!
Classes begin March 12th and ends May 12th. The deadline to sign up is February 15th

To register please visit our website at

First Tee

Looking for a program that will empower girls?

Last Night April Kenyon was honored at The Lake Chabot Golf Course Holiday Dinner and received a proclamation from the Oakland City Council for her outstanding achievements with The First Tee of the East Bay. Congratulations, April!

Check out position available at The First Tee of the East Bay.

Are you looking for a new start to the new year? Then take a look at the job openings across @TheFirstTee network!

First Tee

Coaches at The First Tee are trained to create a positive relationship that inspire youth to discover their individual potential!

Happy Thanksgiving!

A big thank you to our 71 coaches and 20 school partners for bringing our TFTEB mission to life for nearly 400 participants this Fall.

Thank you First Student Transportation and Michael's Transportation for transporting over 200 students to our five affiliate golf courses.

And thank you to Metropolitan Golf Links, Lake Chabot Golf Course, Montclair Golf Course, Skywest Golf Course, and Mission Hills Golf Course for providing our participants a safe space to play.

See everyone in the Spring!

Farewell April Kenyon!

Proactive Coaching

Happy Halloween!

Proactive Coaching

Thank you TFTEB Parents and Guardians for attending our Parent/Guardian week. Friendly parent and student competition is a great place to practice our Core Value of the week, Sportsmanship.

Our Wednesday class had Klay Thompson of the Golden State Warriors drop by to take a group photo at Metropolitan Golf Links! He is a great representative of our core value of the week, Confidence.

[10/13/17]   Due to poor air quality conditions, all Saturday classes (10/14/17) have been canceled.

Last month TFTEB Girls Golf Program was honored to have ten exceptional women from the SF Bay Area participate in our inaugural "Mentor's Day." All of the girls golf participants had the opportunity to speak with each of the mentors and discuss career paths, educational opportunities, and professional experiences. Many thanks to all of our mentors for sharing their experiences and participating in the day's activities.

A special thanks to Coach Kathleen and Coach Sonia for organizing this outstanding event and for doing such a great job with the Girls Golf Program!

First Tee

84% teens and 90% alumni credit The First Tee for helping them be a better student! Lasting impact! ...We're just getting started!

First Tee

The First Tee celebrates 20 years! Lasting impact! We're just getting started!

First Tee

In 2016 The First Tee CEO, Joe Louis Barrow, Jr., announced his retirement at the end of 2017.

Kevin Thai completed, as he put it, "the best week of his life." Through two rounds at the Pure Insurance Open his team finished at 6 under par, which included back to back birdies by him at 17 and 18.

We could not be more proud of Kevin and the way he carried himself with integrity and courtesy throughout. Congratulation to Kevin and everyone involved in helping him get to where he is today!

First Tee

It's not every day we're on TV…playing Pebble Beach…with PGA TOUR Champions players! Tune in to watch!

First Tee

For one week, legends of the game mentor the leaders of tomorrow | Check out the 9 World Golf Hall of Fame members playing in this year's field.

Today Kevin played his first ever round at the famed Pebble Beach Golf Course. To his surprise he was paired up with the number 1 ranked Champions Tour professional Bernhard Langer, and accomplished tour pro David Frost! What a day!

First Tee

Who's playing with who?? The pairings are out:

PURE Insurance Championship Impacting The First Tee

ICYMI: Last night 82 The First Tee juniors found out which PGA TOUR Championsns pro they're going to be playing with this week!


Our very own Eagle player, Kevin Thai completed his first practice round at Poppy Hills Golf Course today in the Pure Insurance Open.

Kevin begins Round 1 at Poppy Hills Golf Course on Friday at 8:43 am, and round 2 at Pebble Beach Golf Course on Saturday at 1:13pm. For both rounds he will partner with Champions Tour professional, Brian Henniger. Come out and watch him play with the pros.

For information on the tournament please visit

Yesterday was the first day of our 2017 Fall Session. Welcome all participants, schools, youth development programs and coaches! Here's to a great session.

Congrats, Kevin! Have lots of fun!!

It's registration day at the PURE Insurance Championship Impacting The First Tee! Meet some of the juniors.

First Tee

LIKE if you agree that integrity is important on and off the green.

Thank you TFTEB coaches for attending our Fall Coaches Training at Metropolitan Golf Links and for your commitment to our program. Our participants are in great hands!

For more information on becoming a volunteer coach, please visit or call 510-352-2002

Volunteer - The First Tee of the East Bay

We need volunteer coaches for our fall session starting September 18. One day/week for 3 hours. No golf experience necessary. Golf and Life Skills Curriculum training provided.

For more information, visit our website at

The mission of the First Tee of the East Bay is to positively impact the lives of young people in the East Bay by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf. The First Tee of the East Bay is able to accomplish so much thanks in large part to the time, skills, and generosity of our volunteers. From assisting coaches to administrative help, any skill you have that you can volunteer we’d like to hear about it! OVERVIEW The First Tee of the East Bay believes...

First Tee

In nine words or less, share your best advice for junior golfers.

Thank you to our Oakland and Hayward school and youth development partners for attending our Fall School Administrator meeting at Metropolitan Golf Links. Together we are able to positively impact students from over 22 schools in the Oakland and Hayward area. Thank you for your hard work, support, and commitment!

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Videos (show all)

Draymond Green gives a shout out to TFTEB!




11425 Golf Links Rd
Oakland, CA

General information

April Kenyon, Executive Director Chris Moreno-Hunt, Program Manager Board Officers: • President: Pam McBain, Partner, Weeden & Co., LP • Vice President: Justin Hurd, Vice President, The Hurd Jorgensen Group • Treasurer: John Mangini, Partner, John A. Mangini & Co., LLP • Secretary: Brooke Hauch, Retired Sr. Director, Motorola, Inc. • Legal Advisor: George Argyris, Attorney at Law, Farella Braun + Martel, LLP Board Members: • Wendi Caporicci, Retired Oakland Unified School District Principal • Bill Houghton, Sr. Vice President, Wells Fargo Advisors, LLC • Gail Hunter, Vice President, Public Affairs & Event Management, Golden State Warriors • Michael Karasik, Managing Partner, Argonaut Investments, LLC • Allison Kvikstad, Sr. Vice President/Sr. Investment Mgr, Wells Fargo Wealth Mgmt. Gr. • Mark Maguire, Sr. Vice President, Colliers International • Jay McDaniel, PGA, Head Golf Professional, Claremont Country Club
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