SETS Coaching

Welcome to SETS, Cem Atlamis!

Most professionals wait until they’re stuck to invest in their career.

The best ones start early.

At just 21 years old, Cem is already taking ownership of his future by investing in his development, leadership, and long term vision for his career.

One of the greatest advantages young professionals have isn’t talent.

It’s time.

Time to learn.
Time to grow.
Time to build relationships.
Time to create opportunities.

The racquet sports leaders of tomorrow start preparing today.

Excited to have Cem as part of the SETS community and looking forward to watching his journey unfold.

FutureLeaders

🎾🎾🎾

Most professionals wait. They wait for the right time. They wait for approval. They wait until they feel “ready.”

And that’s exactly why they stay where they are and wonder why

Francesco Michelotti is no longer willing to wait.🇮🇹
He made a decision for his career, his family and his future.

He chose to invest in himself, in his growth, and in his future as a leader in the racquet sports industry. Not when it was convenient. Not when it was easy. But when it mattered.

That’s the difference.

Because clarity doesn’t come before action.
It comes because of it.

At SETS, we don’t just work with professionals.
We partner with people who are ready to move. Ready to think bigger. Ready to stop repeating and start building. Our community and results speaks for itself.

Francesco stepped into that. And this is just the beginning. If you’re reading this and you feel stuck, under-leveraged, or capable/hungry for more…

You don’t need more time. You need a decision.
Let’s get to work.

Congratulations Francesco 👏

SETS isn’t for every person.
SETS is for the right person.

If you’re looking for someone to tell you you’re doing fine, to tweak a few drills,
to make you feel comfortable…this isn’t it.

SETS is for the one who knows something’s off.

You’re working hard. Long hours. Plenty of court time.

But deep down… you know you’re under-leveraged.

You know there’s more.
How does someone sit on that?

Thinking about growth.
Thinking about buying back their time.
Thinking about getting real answers and real support…

…and still wait?

You don’t need more time.

You need direction.
You need structure.
You need someone who’s already seen what’s coming and can help you navigate it now, not after you’ve burned another season.

SETS and Kyle LaCroix is real-time. Not theory. Not “hope this helps.”
Actual support.
Actual solutions.
Actual investment into you.

Yes, it costs money. But staying where you are costs way more.

if you’re reading this and it’s hitting a little too close…

You already know.

DM us “SETS” to apply.

Your future is dependent upon conversations you aren’t a part of in rooms you aren’t in.

Let that sink in.

Your next opportunity. Your next promotion. Your next partnership

It is already being discussed…without you. And here is the part most people miss. It is not just about getting in the room. It is about who is speaking when you are not.

Careers do not stall because of lack of effort.
They stall because of lack of representation. The best professionals are not just skilled.
They are backed.

They have someone in their corner who can
open doors, frame their value
and advocate for them at the highest level. Because when you are not in the room,
your reputation is.

And someone is either building it…
or leaving it to chance.

That is why mentorship matters. That is why proximity matters. That is why alignment matters.

At SETS, we do not just invest in you,
we make sure your name is part of conversations that improve your career.

Who is in your corner?

April is a season of growth.
But growth in this industry is not automatic. It is intentional.

We put together this month’s SETS Newsletter for the leaders who refuse to stay the same.

If you are thinking bigger about your career, your program, and your future… start here 👇

https://sets.beehiiv.com/p/your-monthly-shot-with-sets-april-edition?utm_source=sets.beehiiv.com&utm_medium=newsletter&utm_campaign=your-monthly-shot-with-sets-april-edition&_bhlid=0d78766435f7bd6f68e8ae1a7e587624fd2d19b6

The industry teaches you how to work.
It does not teach you how to build a career.

That is the gap.

That is why many in our industry stay stuck.
Working long hours. Trading time for money
Hoping the next opportunity appears out of thin air.

Meanwhile the top 1 percent are playing a different game entirely. They understand positioning. They understand value. They understand how to turn skill into income

This photo is not about a meal. It is about a decision. A decision to stop operating like a coach
And start thinking like a CEO of your career.

Because the truth is simple. If you do not learn the business side of racquet sports, you will always be replaceable

SETS was built to change that.

We help directors, coaches, aspiring leaders and clubs increase income, build authority, create real career leverage.

Not in years. But in months.

If you are serious about leveling up and you are tired of guessing your way through this industry
just send me the word “SETS”
I will show you exactly what is possible when you start playing the right game

Writing this like I’m a proud parent…🥲

When I started in this industry, I saw something very clearly. There are incredibly talented racquet sports professionals everywhere… but many of them are navigating their careers alone.

No sounding board. No strategic guidance.
No one to help them think through the decisions that shape the trajectory of their career.

That’s exactly why I built SETS.

Not just as a program. But as a place where professionals always have someone in their corner.

Someone to challenge their thinking.
Someone to help refine their vision.
Someone to call when an opportunity, challenge, or idea appears.

Hearing feedback like this from Brock Orlowski reminds me why the mission matters.

When great professionals are supported, they grow faster. And when they grow, the entire racquet sports industry grows with them.

Grateful to have Brock as part of the SETS community and excited to continue watching his leadership impact the future of racquet sports. 🎾

But you don’t have to take our word for it…

🧱Building something meaningful is never easy.

When Serve The Future was beginning, there were plenty of setbacks, uncertainty, and hard decisions along the way.

But leaders like Leslie Banks stayed committed to the mission.

We are grateful that through SETS that we are able to support Leslie as she built an organization dedicated to using tennis to create opportunity and impact for young people.

This is why SETS exists.

To help great professionals and leaders stay focused, think strategically, and keep moving forward when the path is not always clear.

But you don’t have to take our word for it.