Muscatello Media LLC

New toy. I’ve been wanting to test out these USB/XLR podmics from for a while. I’ll let you know what I think. My expectations are high.

Editing a new episode of Between 2 Palms, recorded live on The Boardwalk stage.

This show gets into what it really takes to run an independent venue in Sacramento. The good, the bad, and the “why the hell are we still doing this” parts.

Produced by Muscatello Media

🎧 Listen now on Spotify & Apple Podcasts
👉 Follow the show and stay connected with new episodes

Most podcasts die somewhere between step 2 and 4.

If yours sounds like it did… we should probably talk.

If this hit a little too close…
👉 MuscatelloMedia.com

Most people think the expensive mic is the upgrade.
It’s not.

That $40 mic will get you most of the way there if your setup is dialed in.�The $400 mic just gives you more polish… not a fix.

Bad room, bad levels, bad mic technique … none of that gets solved by spending more.

Start simple. Learn your setup. Upgrade when it actually makes sense.

Full gear list is in the bio.

If your YouTube channel, website, and social profiles all look like they belong to different brands, you're confusing people before they ever hit play.

Same colors, same fonts, same logo, same profile photo... everywhere. Consistency doesn't just look professional, it builds the kind of trust that makes someone subscribe without thinking twice.

How consistent is your brand across platforms? Be honest.
muscatellomedia.com

You don’t need another Shure SM7B. You need people to actually hear the podcast you already made. Let Muscatello Media handle the marketing so you can stop hiding behind gear upgrades.

MuscatelloMedia.com

Behind the scenes at Muscatello Media: Anh Phoong is sitting down with local business owners to learn how they got their start. Today’s conversation features CC Yin, owner of 33 McDonald’s franchises throughout the Sacramento area.

Anh Phoong is a Sacramento attorney known for supporting and spotlighting the local community. Check out her podcast Go All In - Beating the Odds in Business wherever you get your podcasts.

Your artwork is your first impression.

Your podcast cover art is the very first thing a potential listener sees and most people see it as a tiny thumbnail on their phone. If it doesn't pop at that size, it doesn't matter how good your show is. Design for 1400×1400 minimum, then zoom it down to 50px and see if it still reads. If not, simplify until it does.

Tag a podcaster whose artwork needs an upgrade

🔗 Link in bio.

Your show notes are doing nothing.

Two lines of show notes is doing absolutely nothing for your podcast.

Write at least 200 words with real keywords that's how Spotify's algorithm and Google's search engine actually find your episodes. Include the full guest name, topic keywords, and 3–5 timestamps. That's not busywork that's your SEO strategy working while you sleep.

Save this and fix your show notes this week.

muscatellomedia.com