Horizons Martial Arts

Horizons Martial Arts


Korey Mckinney
I.L.T. Independent Lead Tech
‘Generating you more students for your Martial Arts’
Email: [email protected]
Cell: 928-751-8125

Hello my name is Korey. Because of my deep passion for Martial Arts I've decided to help Martial Arts & Yoga instructors get more students every month through proven marketing strategies. If you know any instructors that are struggling in getting more students please contact me for a consultation.


Heres some valuable easy marketing tips for your business.

1. Start a Refer-a-Friend Program
Word of mouth marketing is the best possible advertising strategy for your dojo. It’s free, it’s backed by a reputable source, and it gets people in your door. How, though, do you get more word of mouth advertising? One of the easiest ways to generate WOM is to start a refer-a-friend program. The logistics are up to each individual business owner, but it all comes down to this: You have students right now who love your studio. Give them the chance to get rewarded for telling their friends to come join. You could tell parents the benefits of karate for hours and they might not even care. However, if their son has a friend who keeps telling him to join his karate studio, and their son, let’s call him Bobby, is constantly saying he wants to get karate lessons, the parents are much more likely to relent and sign him up for class. Starting this program is sure to boost your revenue. You can reward each referral with a free month of class or maybe a small monetary prize. A crisp $20 to Bobby’s friend for getting Bobby to join is worth more than its weight in gold to a young boy.

2. Sponsor a Local Kids Sports Team
Sponsoring a youth sports team might not be the most obvious martial arts advertising strategy, but it will surely get people talking about your business, and will also increase positive PR for your business. Every city, no matter its size, has some type of youth sports league. Even my hometown, Chilton, Wisconsin, a tiny town with 3000 people, had an active sports league while I was growing up. If you’re looking to boost your martial arts marketing efforts, sponsoring a sports team is a no-brainer. 1, you get to have your name on the shirts of all your team’s players. This could be as many as 25 little billboards running around. 2, kids LOVE to wear their jerseys to school to show off their sports affiliation. Now, you’ve got 25 little billboards running around their school’s hallway where hundreds of other potential new karate students are at. Lastly, you can hold the end-of-season party at your martial arts studio. Buy a bunch of pizza, invite the team and parents, and give them a tour of your studio. Might be just enough to get them to sign their kids up after the season ends.

3. Start an After-School Youth Program
Consider the fact that most parents work until 5pm or later. Nearly all grade schools and charter schools have classes that end at 3pm. That leaves two hours of time that parents need to fill between the time their child finishes class and the time they are able to pick them up. By creating an after-school program, you’re basically giving the parents another alternative to after-school daycare. Plus, given the added health benefits and emotional well-being of children who perform exercise, it shouldn’t be a hard sell to parents. Even better, if your insurance provider allows it, charter a small-bus or utility van, and pick up the children directly from school. Your goal is to make the lives of their parents easier, and if they don’t need to arrange a ride from the school to your dojo, you’re helping them and they’ll love you for it! If you need some inspiration for how to run your after school program, check out Appleton’s program. They have the system down to an art form.

4. Create Adult-Only Class Times
Many people think that karate or martial arts is only popular among children. Wrong! Martial arts for adults has been growing for years and isn’t going anywhere. We know, it’s no lie that karate and martial arts is much more popular with youths than it is with adults. This doesn’t mean that you can’t cater to those adults who are still interested. Create some adult-only classes, so that the adults don’t feel foolish learning moves next to 10 year old children. It’s very possible that the 10-year-old child will be far more advanced than the adult, but what adult wants to be considered an equal to a child? Advertise your adult-only classes and you’ll be shocked at how many adults and older teenagers will show interest in your studio.

5. Have a Monthly Bring-a-Friend-to-Class Day
Much in the same way as starting a refer-a-friend program for your martial arts studio, you can also have a monthly bring-a-friend day. Make it a weekend day when you know most students and their friends are already planning on hanging out. Make sure the class is focused on making the “friends” enjoy the experience and consider joining your dojo. The last thing you want is to scare them away by making the class/routine/moves too difficult. At the end of the bring-a-friend class, give the “friends” a discount card for their first few months of membership.

6. Hold a Quarterly Martial Arts Tournament
Not every martial arts studio has the marketing prowess nor size to hold a full-scale tournament. However, if you do have this ability, you should be using it to the maximum. There’s no better way to generate interest and potential new member leads than having a high-volume tournament at your studio. It doesn’t need to be anything more than local area students competing against one another. However, with their friends and family coming to support them, you’re sure to gain some great PR as well as new leads. Put out a sign-up sheet that visitors can put down their contact info if they’re interested in learning more about your facility.

7. Build a User-Friendly Martial Arts WordPress Site
It’s sad to say, but many martial studios have pretty sad excuses for websites. We could link to some of the ones we’ve seen…but we’re nice people. However, YIKES! There’s nothing more unprofessional than a website that is hard to navigate and makes the user search around for valuable information. As you can see from our website, all of our important information is at the top of the page. Anything you could possibly need is up there.
There are numerous website development companies out there that don’t charge more than $1000 for a simple website. Beyond ease of navigation, having a WordPress site gives you the ability to actively blog about your business and generate quality content for SEO purposes. If you need a connection to a few good web design sites, just contact us and we can point you in the right direction.

8. Redefine Your Martial Arts Business Plan
Take a long hard look at your business plan. Are you trying to have high-volume, low-cost classes or are you more interested in offering focused, but more expensive, classes? Once you begin catering to the adult clientele of your city (see #3 above), you’ll be able to charge a more substantial fee. Now, you can either have many adults in one class and give group lessons or really crank up the prices and offer 1-on-1 individual lessons to certain adults who are interested in learning more of your martial art methodology. You want to make sure your brand and image is congruent with your teaching style. If you claim 1-on-1 instruction but only offer large group classes, this dissociation is going to drive your unsatisfied students to another dojo. Don’t let this happen to you!

9. Give Free Karate Demonstrations at Local Schools
Let’s get into the world of guerrilla marketing. When you need to think outside the marketing box, that’s where guerrilla marketing shines. Look at it this way, schools love assemblies and guest speakers. So do teachers. Contact your local school district and let them know that you’re willing and able to come and give a full demonstration about your certain martial arts specialty. You can even make your presentation interactive so that students can join in the fun.
Get your name out there and you could very well line up a semester full of demonstrations. Nearly every grade has to study Asian culture as one point or another throughout the year. Teachers will happily invite you into class at the end of the lesson to give a demonstration about your martial arts style (as long as its roots are in the Orient.). Run with this idea and you could soon have some nice brand awareness amongst the local school-aged children.

10. Start Hosting Birthday Parties & Other Events
Last but not least, if you can handle screaming kids, consider starting to host birthday parties of your current students and other types of parties. What better way to increase your brand awareness than by having “Little Bobby” and his 20 best friends have his birthday party in your martial arts facility. It’s no secret that children’s birthday parties have become a very big business. Why not enjoy some of that revenue yourself? Not only will they see your business, but their parents will also be required to pick them up from your studio. No better way to get your name out there than to invite the parents in before the party ends to show them around your facility and to tell them the benefits of martial arts on students’ mental health and emotional well-being. Since parents are the ones who make the decisions about what their children do, you need to convince them of the benefits.

11. Don’t Focus Solely on Kids & Teenagers. Attract Adult Students Too!
Most martial arts businesses tend to focus their efforts on young kids and teenagers. Most dojo owners tend to forget that their are MANY adult martial arts students looking for a good facility. Like we said in a tip above, make sure you have adult classes. A 40 year old man isn’t going to enjoy taking a class with a 10 year old kind, regardless of how intense the class in.
If you’re looking to attract more adult martial arts students, put up advertising in local businesses and see if you can place flyers in the lobbies of some companies around your area. You might find that there is a large interest in adults-only martial arts in your area.

12. Create a Martial Arts Marketing Plan
This goes without saying, but did you create a marketing plan when you first started your dojo? Most martial arts studio owners just assume that once they open their doors, they’re going to have hundreds of people lining up to join their karate studio. Unfortunately, that’s not true. You need to create a good marketing plan that you can use to figure out the long-term marketing options for your business. You also need to figure out your budget restrictions and figure out what you can and cannot afford when it comes to marketing. Don’t trick yourself into believe that your reputation as a teacher is so great that people will do anything to join your dojo; sorry, but it’s not true.

13. Start SnapChatting to Increase Youth Involvement
This one might be one of the harder martial arts advertising ideas, but if you have a social media manager, they should be able to step up and give it a run. Open a Snapchat account and start sending out funny, inspirational or educational martial arts videos. Since there’s a good chance the the majority of your students are young adults, there’s a high probability that they’re going to be using Snapchat (all the young kids do). So, take advantage of that fact and start marketing your martial arts studio on their level.

14. Hold Free Weekly Classes at the Local City Hall
Another great way martial arts marketing idea to generate some free publicity for your studio is to hold a weekly free class at your local city hall. You’re not going to gain any revenue from this class directly, but you might be able to get people involved enough that they decide to start coming to your studio on the other days to continue their lessons. It’s always worth giving it a shot.


Karate, Jiu Jitsu, Brazilian Jiu Jitsu, Judo, Aikido, Cardio Kickboxing all available.

Operating as usual


Attention all students will be closed this Saturday the 19th October


don't forget we are closed tomorrow, have a great weekend.


Attention all Students

Horizons Martial Arts
GD Jiu-Jitsu North Phoenix

Will be closed for the 4th of July weekend

Starting Thursday, July 4th to Saturday, July 6th

Regular classes will resume on Monday, July 8th

Have a happy and safe 4th of July weekend!


Karate sparring Cancel today, sorry for the last-minute post.


Don't forget we are closed this Friday, Saturday, Sunday, and Monday for Memorial Day weekend


One Nature

Join us for our first Womens Self Defense seminar hosted at Horizons Martial Arts. Contact Jason to sign up: [email protected].




Attention Students and parents,
Horizons Martial Arts will no longer be accepting new Karate students or taking back any Karate students who have been out of the program for more than 30 days. If you are currently a student in our Karate program we will continue to offer Karate classes. Any returning students can enroll in our BJJ program. This is an exciting new beginning for Horizons as we will strive to be the best BJJ school in North Phoenix. Have a wonderful day and we will see you on the mat soon.


Don't forget there's no Adult Karate class tomorrow! See you at the tournament



February 18th for presidents Day


February 23rd for Arizona internatonal Open


Don't forget we have a new Karate schedule starting next year and it affects everyone, Please stop in and pick up the new schedule.


We will be closed from December 24th to January 1st and re-open on Jan. 2nd 2019.


Don't forget that we are closed for the Arizona State Championships tomorrow.


Closed Labor Day weekend

Friday August 31st
to Monday September 3rd

lessons.com 07/17/2018

The 10 Best Karate Classes in Phoenix, AZ (for All Ages & Levels)


lessons.com Here is the 10 best karate classes in Phoenix, AZ for all ages and skill levels. Kids, beginners, and adults are welcome. See local teachers rated by the Phoenix community. Want to see the top 10?


Don't forget we are closed tomorrow for the AZBJJ tournament


Great job Gavin you look amazing in your new belt!


Just a reminder that we will be closed Memorial Day weekend, starting 5/25 to 5/28, classes will resume on 5/29.
Thank you


Sensei Bailey

Hello Everyone, Hope you are all well and happy.
Things going this month;
Mothers Day-Remember to do something nice for mom.
Memorial Day-We will be closed from Friday May 25th to Monday May 28th.
See you on the mat!


2 Horizons students made it to the finals of the 13 year old advanced division. Brendan beat Ben 3-2 in OT. Neither of them had fought in a tournament in almost 2 years!


Haley and Zach competed today! Haley took first in Kata while Zach took first in Kata and Kumite!


One Nature

Wow!! If you would like to see your Jr. develop some great skills. Call us and set it up.

Thanks Jessica for letting One Nature share a glimpse your training with this weeks' focus, HEC/SAQ (Hand-eye-coordination/ Speed-agility-quickness). Youth Training Programs now available at One Nature Training.


Martial Artists Against Bullying - MAAB

Comment below what you think the best way to stop bullying is.
MAAB - donewithbullying.com


Attention picture day attendees! If you have not downloaded your photos please contact Jessica Noto Nilson with Notosphotos for instructions on how to download your photos! Thanks and have a great day!


Another amazing promotion! Congratulations Shivangi!


Karate testing day this Saturday

Tots Karate Orange stripe Belts 9AM to 9:15AM
Tots Karate Yellow stripe belts 9AM to 9:15AM
Tots Karate Blue stripe belts 9:30AM to 9:45AM

Youth Karate Orange belts 9:30AM to 10AM
Youth yellow belts 10:15AM to 10:45AM
Youth Blue belts 10:15AM to 10:45AM
Youth green belts 11AM to 11:30AM


Awesome Adult Karate class tonight. Come in for a free trial. 602-679-4086


Hulafrog Phoenix North, AZ

One week already underway in Hulafrog's Most Loved Awards. Have you voted for your favorite Martial Arts studio?



Karate Testing Day - Saturday November 11th
9AM - 9:15AM - Tots Orange Stripe Belt
9:30AM - 10AM - Youth Orange Belt
9:30AM - 10AM - Youth Blue Belt
10:15AM - 10:45AM - Youth Green Belt
10:15AM - 10:45AM - Youth Purple Belt
11:30AM - Noon - Youth 2nd Brown


Don’t forget, no classes today, Happy Halloween!!!


Picture day will be ending at 1pm! Come in to get your photos done!


Picture day is this Saturday!

horizonskarate.com 08/28/2017

Closed Memorial Day weekend

Just a Reminder that Horizons Martial Arts and GD Jiu-Jitsu North Phoenix will be closed for Labor Day Weekend Saturday Sept 2nd to Monday Sept 4th. Classes will Resume Tuesday Sept 5th. Thank you, Sensei Bailey


horizonskarate.com Just a Reminder that Horizons Martial Arts and GD Jiu-Jitsu North Phoenix will be closed for Labor Day Weekend Saturday Sept 2nd to Monday Sept 4th. Classes will Resume Tuesday Sept 5th. Thank you, Sensei Bailey

horizonskarate.com 08/15/2017

Testing times for August 19, 2017

It's time to show your stuff and get that promotion! Remember these times are for the belt your testing for! If your testing for Orange Stripe belt-9:15 AM Yellow Stripe belt-9:15 AM Orange belt-9:45 AM Yellow belt-9:45 AM Blue belt-10:30 AM Green belt-10:30 AM Purple belt-10:30 AM please be on time and be ready with a clean white Karate uniform. No t-shirts and no stains. If you have any questions about testing please contact Sensei Bailey


horizonskarate.com It’s time to show your stuff and get that promotion! Remember these times are for the belt your testing for! If your testing for Orange Stripe belt-9:15 AM Yellow Stripe belt-9:15 AM Orange belt-9:45 AM Yellow belt-9:45 AM Blue belt-10:30 AM Green belt-10:30 AM Purple belt-10:30 AM please be on time...


Attention students: The monsoon storm knocked out our power at 4:45 pm today. They are not expecting it to be back on until 8pm. Unfortunately the remaining classes will have to be cancelled this evening.
Mr. Richard

Videos (show all)

2 Horizons students made it to the finals of the 13 year old advanced division. Brendan beat Ben 3-2 in OT. Neither of t...
Beginning and advanced kids training their Jiu-jitsu on a Tuesday night. Champions work harder! 602-679-4086
Wow! Kihon sequence teaches self discipline, focus and develops strength and hand eye coordination. This is demonstratio...
Adult purple belt testing going on at Horizons! Go  Tammie, Bo, and Jessica!
Tots class at Horizons. Practicing Bear hug escapes with the 4-6 year olds. We have classes for all ages and levels of e...
Tuesday evening kids Jiu-jitsu. Where Champions are made. Classes 6 days a week for 7-13 year olds. Come join the fun! W...
Mr Luke working with Sheila on her form and accuracy!www.horizonskarate.com602-679-4086
Mr Luke working with Sam on his timing and accuracy!!602-679-4086www.horizonskarate.com
Karate kids battling it out in the relay races! Come play with us! www.horizonskarate.com 602-679-4086
Jiu-jitsu training with professor Daley at Horizons Martial Arts. Come play with us! Www.horizonskarate.com 602-679-4086...
So.....we are at a karate tournament www.horizonskarate.com602-679-4086




21043 N Cave Creek Road A14
Phoenix, AZ

Opening Hours

Monday 4pm - 8pm
Tuesday 4pm - 8:30pm
Wednesday 4pm - 8pm
Thursday 4pm - 8:30pm
Friday 4pm - 9pm
Saturday 9am - 12pm

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Bonnie Moehle Life Coach Bonnie Moehle Life Coach

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