Dr. Tricia Groff Executive Coach for High Achievers and Their Organizations

Welcome! Dr. Tricia's coaching and consulting services are all focused on the needs of high achievin

Dr. Tricia works with individuals and organizations who value high achievement. At the individual level, her clients are intelligent, big picture thinkers, responsible, and hard-working. Because of their achievement orientation, they prefer action plans, specific feedback and tools for measurable progress. Many clients are professionals, executives and business owners.The organizations with whom D

Operating as usual


I am SO excited to release a workbook on Self-Confidence for High Achievers. https://www.amazon.com/.../B0C2SF.../ref=tmm_pap_swatch_0... This one is close to my heart. I'll be doing other confidence resources, but this one is specifically for people who are outwardly successful but still struggle with low self-worth. Many high achievers have high expectations of themselves and are sensitive to feelings of failure, shame, and self-doubt. If that's you, I wrote this to guide your thought process, with a lot of love poured into it and the hope that you will find freedom.


So much fun doing this show!

Check out this Phoenix Business RadioX podcast episode featuring special guests, Peter Adams with Ping! Development and Dr. Tricia Groff Executive Coach for High Achievers and Their Organizations.



ORIGINAL SONG "Hero" - Dedicated to the COVID-19 Frontline Workers

So I am ridiculously proud of my graphic designer, Polly St. Onge, who did this video. Her business is down, she woke up with the song lyrics in her head, and...decided to do this video for frontline workers in her spare time. She had the tune and her mom figured out the guitar accompaniment. One of my clients is a doc, and I can't really talk about him without crying. Polly captured it perfectly. Separately, she is an amazing graphic designer.... https://www.pollygraphic.com/

I wrote this song after a morning meditation. I'm not a frontline worker, and I've never been a song-writer or a musician. Yet one day, I got out of bed and ...

drtriciagroff.com 08/29/2019

How To Fire - Encouragement for Leaders - Dr. Tricia Groff


Tomorrow, a lot of good people will have to make the tough decision to fire someone. If you have had any "good" firing experiences or suggestions to help them, please leave comments.

drtriciagroff.com How to Fire....the decision and process to fire is one of the most stressful situations for owners and leaders. Postponing the decision increases the cost.


Feeling incredibly grateful for my clients--whipsmart, dedicated and fabulous human beings; and for my business--challenging, creative, adventurous. The dimension of being where the lines of work and play blur around each other--it's an existence worth fighting for.


HOW TO ANSWER THE QUESTION "WHAT IF?" Success without Ceilings with Dr. Tricia

"WHAT IF?" It's the question that lays the foundation for worry and leaves us holding our breath. Let's take the power out of that question. People often dea...




Why settle for mediocre? Let’s change the negative, optimize the positive, and see where focused tenacity can lead us. Change isn't easy, and pursuing the th...


I normally post encouragement or a video, but right now, I"m just feeling incredibly grateful. Every single client and business I work with is amazing. I can't describe what it's like to work with people who I like, respect, and challenge me to bring my best. So if any of my clients are reading this...wow, you have no idea how much I believe in you and am grateful to be invited into your life.


STRUGGLE is a sign of achievement. No one has to struggle when s/he is sitting on the couch.


This made me laugh. I was sorting through SERIOUSLY BAD team-building ideas for a retreat that I'm leading.....

"14. Frostbite
For: Creative Problem Solving & Collaboration Exercise
What You’ll Need: 1 packet of construction materials (like card stock, toothpicks, rubber bands, and sticky notes) for each team, an electric fan
Instructions: Your teams of 4-5 are no longer sitting in your office, they’re Arctic explorers trekking across the frozen tundra! Have each team elect a leader to guide their expedition. When a sudden storm hits, the team must erect an emergency shelter to survive. However, both of the team leader’s hands have frostbite, so s/he can’t physically help construct the shelter, and the rest of the team has snow blindness and is unable to see. Give each team a set of construction materials and start the timer. When time runs out, turn on the electric fan’s arctic winds and see who successfully built a shelter that will keep them safe. Adjust the difficulty with sturdier construction materials (provide popsicle sticks instead of toothpicks, etc.), by changing the fan’s settings, or by having the fan running while the team constructs their shelters. "


There are only two gut-level responses to the words "It can't be done." --"Okay" and "WATCH ME."


Client quote of the day: "YOU DON'T HAVE TO GIVE ENERGY TO PEOPLE'S TOXICITY!!!" She has chosen to be intentional about who and what she allows into her life that will either diminish or enhance her light.


You know that you are in the right career fit when going to work feels like coming home...and home is a good place to be.


Timeline Photos


On Productivity and Focus--The Power of Experimentation

My friend's conundrum about email vs productivity inspired this video on assessing variables and treating ourselves like guinea pigs in order to maximize success and happiness.


Favorite Moment of the Week: I asked one of my high achieving clients who struggles with perfectionism, to make a list of her imperfections. She looked up the word "imperfections" in the dictionary to make sure that she got the assignment perfectly correct.


Your frustration is the by-product of choosing excellence. Mediocrity is easy.


Your heart is the strongest part of you. Some people protect it. Some people fear it. Some people avoid it. To fully embrace it, to open it up, to use it completely...is one of the most courageous things you can do in this lifetime. That type of courage changes the world. And when you die, your heart will not be pristinely sitting on a shelf. Like the wrinkles from a well-worn smile, your old, battle-worn, lovely heart will live on in the others with whom you have shared it.


Dr. Tricia's Speaker Reel

Dr. Tricia At Success Without Ceilings - Speaker Reel


It is easy to avoid failure when you're sitting on the couch.


Embracing Tap Water


Why settle for mediocre? Let’s change the negative, optimize the positive, and see where focused tenacity can lead us. Change isn't easy, and pursuing the th...


Success without Ceilings with Dr. Tricia - Creating Your Own Culture Through Ownership

It is easy to get caught up in the expectations of the culture around us, especially during the holiday season. It is normal to blame our stress on obligatio...


For all my men out there, could you comment or message me on the top 3 mixed messages that you receive as a male in our American culture?

bizjournals.com 11/14/2016

Arizona companies help vets, but not always with their mental health - Phoenix Business Journal

Glad to be in the mix of helping our vets. Kudos to Lionheart Security for proactively addressing employee wellness.

bizjournals.com Work for many is a stressful experience. For military veterans, it can compound the anxiety they’re already experiencing, making for an untenable situation.


Encouragement - BUTTS and BUTTERFLIES

Sometimes imperfection is better than getting all of the details right. Don't let the mistake discourage you from bringing everything you have to the table o...

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Videos (show all)

On Productivity and Focus--The Power of Experimentation
Dr. Tricia's Speaker Reel
Intro To Presentation re Difficult People





1717 E Bell Road, Ste 9
Phoenix, AZ

Opening Hours

Tuesday 1pm - 9pm
Wednesday 1pm - 9pm
Thursday 1pm - 9pm

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