Heels & Wheels

Bringing female automotive journalists and professionals together to stay informed and share their distinct perspectives. What will appeal to HER?

Our organization was formed to honor women as a major force in the automotive purchase decision. The "Heels & Wheels" event is an event where women in media will meet and test drive vehicles in a female-only environment to do some real-world testing. Our aim is to garner input on vehicles as it directly affects women and provide that information to women to increase their buying power... through k

09/22/2022

Throughout my 25 years in the automotive industry, I've seen my fair share of male-driven programs with zero to one women media guests. In 2011, I decided to take a leap of faith and try to host an all-women's drive program. Thankfully some manufacturers had faith in me and it was a big hit. The event not only showed that we have plenty of women with an interest in automotive but it nurtured relationships and garnered more women in the industry. Every event has brought us more information on female buying power and introduced more and more women in to our circle of trust. Watch out World!!!

So proud to be celebrating the 10th year of this amazing program. Cheers to the original group of ladies!

09/21/2022

We're gearing up for Heels & Wheels 2022 in Santa Barbara, California. Stay tuned for more from the week's events!

04/25/2022

The Heels & Wheels Spring 2022 Newsletter is here -

Heels & Wheels Spring 2022 Newsletter Heels & Wheels honors women as a major force in the automotive industry. Read this issue of the newsletter for featured automotive content by women and more!

04/19/2021

Heels & Wheels Spring 2021 Newsletter -

Heels & Wheels Spring 2021 Newsletter Heels & Wheels honors women as a major force in the automotive industry. Read this issue of the newsletter for updates on Heels & Wheels 2021, featured automotive content by women and more!

03/07/2021

Sometimes I get lucky and get to do something super cool! - amazing!
On track, we drove the BMW Z4, M2, M4, M850i and the X3M (yes, an SUV on the track!!!) We also had a chance to off road the BMW X7 - they have a course that showcased all is offerings to help you in any (dirty) situation.

04/29/2020

https://mailchi.mp/3a55d3382c60/heels-wheels-spring-2020-newsletter

Heels & Wheels Spring 2020 Newsletter: The COVID-19 Edition Our newsletter is back! We're reaching out during these unprecedented times to deliver some of the latest automotive content from women. Includes features, podcasts, auto reviews, women leadership and even a recommendation for your next Netflix binge.

Car Shopping and Can't Decide: Practical Car or Dream Car? | SheBuysCars | Heels and Wheels 2017

07/05/2017

http://shebuyscars.com/dream-cars-vs-practical-cars/

Car Shopping and Can't Decide: Practical Car or Dream Car? | SheBuysCars | Heels and Wheels 2017 We're no help. We love them all. But here's a little insight into what you might love about some of the dreamiest cars on the road.

06/29/2017

http://mailchi.mp/335f32f4d1cb/heels-wheels-summer-2017-newsletter

Heels & Wheels Summer 2017 Newsletter It's our first newsletter! Take a look at coverage from this year's event in Portland, Oregon — plus more — from some of the most influential women in the automotive industry.