Elite Hoops Academy

🚨 Welcome Coach Brandon Clark! 🚨

We're excited to officially welcome Coach Brandon Clark to the Elite Hoops Academy® and Prosper Elite® Basketball family!

Coach Brandon brings years of experience coaching youth basketball, mentoring young athletes, and developing players through individual training. His passion for teaching the game, building confidence, and helping athletes grow on and off the court makes him a tremendous addition to our organization.

This season, Coach Brandon will serve in two important roles:

🏀 Skills Trainer at Elite Hoops Academy®, where he'll help athletes develop their fundamentals, basketball IQ, and confidence.

🏀 Head Coach for one of our Prosper Elite Basketball ® Boys Select teams, where he'll lead athletes in a competitive team environment and continue their development on the court.

Coach Brandon understands that great coaching is about more than wins and losses—it's about helping young athletes become confident, disciplined, coachable, and prepared for whatever comes next.

Please join us in welcoming Coach Brandon to the team. We can't wait to see the impact he'll make on our athletes and families.

Welcome to the Elite family, Coach Brandon! 👏🔥

🏀 Another day. Another opportunity.

Every session is a chance to improve.

Not just as a basketball player—but as a teammate, a leader, and a competitor.

At Elite Hoops Academy®, we believe great players aren’t built overnight. They’re built through purposeful training, consistent effort, and a commitment to getting just a little better every day.

Today’s work becomes tomorrow’s confidence.

Develop. Prepare. Compete.

🚨 UPDATE: Coach LeBron Covington and our 2nd Select Boys clinched a playoff berth today, bringing our total to 12 of 17 Prosper Elite Basketball® teams advancing to the Fieldhouse Summer League Playoffs!

Development first. Results follow

People often ask what makes ELITE Hoops Academy & Prosper Basketball different.

Our answer is simple:

We don’t build our program around wins.
We build it around player development.

Every workout every practice and every evaluation is designed to help athletes become more skilled more confident and more prepared for the next level.

This summer 11 of our 17 Prosper Elite Basketball team Teams earned a spot in the Frisco FIELDHOUSE summer league playoffs

We’re proud of that accomplishment, but we’re even more proud of how we got there

Because when athletes commit to development team, success becomes a byproduct

Congratulations to our players coaches and families. The work continues

Develop. Prepare. Compete.

For years, many of you have asked me basketball questions about player development, school basketball, confidence, training, and navigating the youth sports journey. I decided to create a dedicated page where I can share my thoughts, answer those questions, and hopefully help even more athletes and parents.

If you've enjoyed following Elite Hoops Academy®, I'd appreciate you following Coach Will as well. I'll be sharing weekly basketball insights, Coach Will Answers™, and practical tips to help athletes reach their full potential.

Thanks for your support! 🏀

Welcome to Coach Will

🏀 Welcome!

I'm Coach Will, founder of Elite Hoops Academy® in Prosper, Texas.

For years, I've had the privilege of helping hundreds of athletes develop not only their basketball skills, but also the confidence, discipline, and mindset needed to succeed on and off the court.

This page isn't about hype.

It's about helping players and parents better understand basketball development.

Here you'll find:
🏀 Basketball IQ
🏀 Player Development
🏀 Parent Education
🏀 Tryout Preparation
🏀 High School Basketball
🏀 Honest answers to common basketball questions

Every week I'll share practical coaching insights through Coach Will Answers™, where I answer the questions parents and athletes ask me every day.

If you're serious about improving your game—or helping your athlete reach their potential—you're in the right place.

Welcome to the team.

— Coach Will

🏀 COACH WILL ANSWERS™

Let's try something new.

Every week, I'm going to answer one basketball question that parents and athletes ask me all the time.

Today's question...

Do high school players need more drills?

Most people would probably answer YES.

I don't.

Tomorrow I'll explain why I believe many high school athletes don't need more drills—they need better reps.

Before I share my answer...

👇 What do you think?

I'd love to hear from parents, coaches, former players, and athletes.

Leave your answer in the comments.

Hot take...

Most high school players don't need another 500 cone drills.

They need:

🏀 Live reads

🏀 Defensive pressure

🏀 Decision making

🏀 Physical play

🏀 Game-speed competition

Because basketball isn't played around cones.

It's played against defenders.

Do you agree?

👇 Let us know below.

The goal isn't to make athletes look confident.

The goal is to prepare them so well that confidence becomes a byproduct.

Confidence isn't loud.

It's showing up.

Doing the work.

Trusting your preparation.

And competing without fear.

That's what we're building every day at Elite Hoops Academy®.

Built Different™