05/26/2026
You already have a feeling that decision fatigue is costing you.
What you probably haven’t done is calculate exactly how much.
In this week’s episode, I’m walking you through the decision debt audit, a structured process I built after watching highly capable, established business owners sit stuck on the same decisions for months.
We’re going through five categories of common business decisions, attaching real dollar amounts to the ones that have been sitting unresolved, and diagnosing the specific blocks keeping each one open.
If you’ve been meaning to make a decision that keeps getting put off, this is the episode that will finally move it forward.
💬 QUIZ to take the “What’s Your CEO Type?” quiz and dig into what makes you uniquely qualified to run a successful business as a coach, practitioner, or expert.
💬 PODCAST to get my latest episode of The Nourished CEO Podcast!
05/25/2026
I was on a call this past week supporting a multi-seven-figure business owner.
She’s built an online nutrition business that most people would envy, has a loyal audience, and has been doing this long enough to know what she’s doing.
And she described where she was as a “complete mental clusterf***.” 🤬
She was trying to move into a high-ticket offer and couldn’t figure out why it felt so hard.
She knew it was the next move she wanted to make, but she kept struggling to get it launched and couldn’t figure out why.
When I started asking questions, something came out that she’d never actually examined:
“I guess I just decided that my audience doesn’t do high ticket. That they’re all low-ticket people.”
But that belief wasn’t based on truth.
It was just her core blind spot keeping everything else from moving forward.
And she’d convinced herself that she only ever spent big money on things with a clear financial ROI, which meant she couldn’t justify her own offer at a higher price point because it didn’t have one.
Except that wasn’t even true...
Comment SUBSTACK and I’ll send you the latest post.
05/22/2026
These are the exact types of decisions that I’ll help you make to double your sales and cut down on busywork as a 6-figure+ CEO.
And we’re doing it inside The Decision Room, my new mastermind for coaches and experts making $100k-$400k annually.
Comment MASTERMIND for the application link.
05/22/2026
Most of us were taught to think about positioning through the lens of a niche.
Pick a specific person, focus on a specific problem, and the messaging will follow.
That works to a point, but it leaves out the part that actually makes someone choose you.
A distinctive edge, the way Megan frames it, is the intersection of three things:
📖 Your story, including your pre-business life and the moments that shaped how you approach the work.
⚙️ Your framework, meaning the specific way you take someone through a transformation. Not the steps everyone in your industry uses, but the way you’ve put them together.
👤 Your ideal client, including the nuances of who they are and what they actually need to hear.
Two coaches can serve a nearly identical niche and still feel completely different to a prospective client, because the combination of story plus framework plus client lands differently in each case.
If your messaging has gone soft, or if your offers have stopped feeling like an obvious match for who you are now, the move isn’t to add a new strategy.
It’s to look at the three pieces of your edge and figure out which one has gone quiet.
The work is unglamorous.
It’s pen-and-paper, audit-your-clients, write-out-your-story work.
But it’s also the work that gets you back to a business that actually sounds like you.
💬 QUIZ to take the “What’s Your CEO Type?” quiz and dig into what makes you uniquely qualified to run a successful business as a coach, practitioner, or expert.
💬 PODCAST to get my latest episode of The Nourished CEO Podcast!
05/21/2026
This is the work I do inside my new mastermind for six-figure+ entrepreneurs who are ready to stop splitting their energy and start building real momentum.
Because I know you’re ready for 2-3x your current income, a work schedule that fits your real life, and a business you’re seriously excited to show up for.
You just need to be fully committed to it in all ways.
If this is landing, drop the word MASTERMIND and I’ll send you the details of how I’ll help you make this happen.
05/21/2026
Decision paralysis isn’t a productivity problem.
It’s not a willpower issue or a character flaw. It doesn’t get resolved by journaling more or by finding a better decision-making framework online.
For most established business owners, it is a financial liability that compounds every month it goes unaddressed.
The pricing question that’s been sitting since January.
The program structure you’ve been meaning to revisit.
The team situation everyone around you can see clearly except somehow you.
These decisions aren’t small and they’re not neutral.
They have a real dollar cost, and most business owners have never actually run the math.
That’s what this audit is for.
Comment SUBSTACK and I’ll send you the link to read this one.
05/20/2026
The 6-figure+ business that used to respond to your effort has stopped responding. And that’s frustrating AF. 😡
The stall out isn’t because you’re doing something wrong.
It’s not because you need a better strategy or a different coach or one more framework to try.
It’s because of something I call decision debt.
Decision debt is the actual root cause underneath almost every plateau I see in established coaches and consultants who are working hard, making real money, and still can’t figure out why the needle won’t move.
We’re going to fix that NOW. ⚒️
DECIDE is a brand new private audio series I just launched, and episode 1 is live now.
In the first episode, I break down what decision debt actually is, where it comes from, and something about the word “decide” itself that most people have never looked at.
Once you see it, you can’t un-see why so many capable experts keep circling the same questions for years without ever fully resolving them.
If you’ve ever shut your laptop at the end of a long day feeling like you gave it everything and still didn’t move the needle, this one’s for you.
Comment DECIDEPOD below and I’ll send you the link to listen now. 🎙️
05/19/2026
The “fake it til you make it” crowd is getting clients that more qualified experts aren’t, and it’s not because buyers are bad at evaluating expertise.
It’s because the less experienced person is still close enough to the problem to describe it the way buyers actually experience it.
The expert has moved so far past the entry point that their content no longer speaks to someone standing at the door.
The good news? This is totally fixable. Comment SUBSTACK to learn how.
05/19/2026
What if the reason your messaging stopped converting isn’t that your strategy is off...
But that you’ve slowly diluted yourself into something so safe and palatable that no one can tell why they should pick you?
Learning how to stand out in a saturated coaching market can make all the difference.
Today I’m joined by messaging expert Megan Yelaney , a business strategist who has worked with over a thousand coaches to help them find what she calls their distinctive edge, so they can stand out in a saturated coaching market.
We talk about he slow drift into vanilla messaging that happens to most experienced business owners after big growth or big life changes, why courses and evergreen funnels stopped feeling right for both of us after becoming moms, and how Megan rebuilt her entire business around the one thing she always loved doing.
We also get into:
👉🏻 The difference between a niche and an edge
📖 Why your pre-business life is one of the most underused parts of your story
👀 How to translate something complex about who you are into a marketable phrase that people actually understand
Megan even runs a mini coaching session on me in real time to show how this works, which was both clarifying and slightly humbling.
If you’ve been feeling like your content sounds like everyone else’s, or like you’ve lost the thread of what made people choose you in the first place, this conversation will give you a way back to it.
💬 QUIZ to take the “What’s Your CEO Type?” quiz and dig into what makes you uniquely qualified to run a successful business as a coach, practitioner, or expert.
💬 PODCAST to get my latest episode of The Nourished CEO Podcast!
05/21/2026
05/20/2026
05/19/2026
05/19/2026