All Out Sports Marketing, LLC

A must read from Sarah Schlichter (Bucket List Tummy). Stock up on NUUN today!!!

The Importance of Electrolytes In Exercise - Bucket List Tummy Hello there! I hope you guys had a great weekend and enjoyed some nice weather. And happy belated Mother’s Day to all of you mom’s out there – I hope you received some all-star treatment. I have more of a sciency post for you today. We’ve had some really hot and sunny weather here to the...Read More...

Look out, running world, here comes a game changer from Altra Footwear!

The Only Smart Running Shoes Worth Buying Smart running shoes aren't new, but the Altra IQ can help make you a faster, injury-free runner.

Age is just a number...

Ed Whitlock, 85, Runs Half Marathon World Record His time would be the envy of many runners decades younger.

As if you needed another reason to love Nuun hydration...read about the new formula for Nuun Active at this link.

nuun active | nuun you asked and we listened - nuun active has the same great electrolyte profile that has kept you hydrated for years, but now also includes:

Embrace the space!

I've been a bit MIA lately, due to holidays and vacation. Been back in the real world for a couple weeks and we're all hitting it hard selling in fall '16 Altra and spring '16 Feetures.

Also, I'm proud to announce that Endurance Sports Outfitters is now the exclusive rep agency for Nuun Hydration products in the southeast and mid-Atlantic!

Finally, I'll leave you with a little sneak peek at Fall '16: The Lone Peak 3.0 Neoshell waterproof.

Thinking about Christmas and Hanukkah gifts? Here's a little list for you to consider getting from your local run specialty or tri store:

Stocking stuffers:
-Body Glide (Come on...who's not going to be grateful for that?)
-Feetures! socks. My personal faves are the Merino wool blend.
-Picky Bars (There's not a single one that doesn't taste like a little slice of heaven!)
-Sport Beans (Let's face it...you have some in your pantry already.)
-Great compression items from 2XU. Try the MCS line. 'Nuf said.
-A pair of PF sleeves from OS1st will get you lots of love in return.

"Big" gifts:
-How about a brand new TomTom Spark GPS with optical heart rate monitor (kiss that annoying chest strap goodbye) and 3 gigs of bluetooth music storage, plus 24 hr a day activity and sleep tracker.
-Altra running shoes. Duh. Winter is the perfect time to present your loved one with the Lone Peak NeoShell waterproof trail shoe.
-Anything from Nathan Sports. Let's face it, you can't go wrong.
-Some awesome running apparel from 2XU and Craft Sports. The best stuff in the world from opposite ends of the globe (2XU is Australian and Craft is Swedish).

There you have it. That's all your shopping needs available at your local retailer. Now, get on it!

Day 2 of TRE was pretty great. The Feetures meeting was all we expected it would be, with my partner, Jim, winning Elite Performer.

Next up was the OS1st meeting. These guys do brace systems right, while taking them to a whole new level.

Finally, the show began and meetings with retailers, deals being made, beers consumed and lots of catching up with, and meeting, industry people from all over North America and well beyond.

Am I tired? Heck, yeah! Regardless, bring on tomorrow (today).

Day 1 of The Running Event is in the books. Most of the day was consumed with the Altra sales meeting and dinner. When I say I'm more excited about the Fall 16 line up than ever before, I'm not kidding. This stuff is off-the-hook good! Among other things are the IQ (a fully comprehensive "smart" shoe), a XC spike, a mid-height Lone Peak waterproof, a desert boot, a recovery shoe and several upper changes that'll rattle your cage! Teaser photos to come...
Finished with drinks with Feetures and more drinks with Altra peeps.
It ain't work if I'm having fun!

Something to consider before your next race...

How to Use Caffeine to Improve Your Athletic Performance Caffeine is a performance-enhancing drug that’s legal, cheap, and easy to get: chances are you had some this morning. More importantly, it actually does make you better at sports, which is more than you can say for a lot of supplements marketed to …